1 utah farm bureau federation midyear conference--2001 greetings from cache valley and utah state...
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Utah Farm Bureau FederationMidyear Conference--2001
Greetings from Cache Valley and
Utah State University
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Institute for Outdoor Recreation and Tourism
In 1998, Utah State Legislature approved Senate Bill 35...
To provide continuing funding to Utah State University...
To establish and support an interdisciplinary program of research, extension, and teaching...
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Institute for Outdoor Recreation and Tourism
To provide a better understanding of the relationships between:
• outdoor recreation and tourism;
• natural resources management;
• community economic vitality;
• quality of life issues for the citizens of Utah.
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Mission of the Institute
The Institute for Outdoor Recreation and Tourism (IORT) conducts a program of research,
extension, and teaching for the benefit of the people of Utah, our country, and the world,
directed at improving our understanding of the relationships between outdoor recreation and
tourism, natural resources management, community economic vitality, and quality of life.
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Institute for Outdoor Recreation and
Tourism Extension Function
Provide an Extension Specialist in Outdoor Recreation and Tourism:
• To work with government agencies and officials, non-governmental organizations, and individuals in the private sector.
• To offer information, consultation and training sessions in outdoor recreation and natural resource-based tourism development.
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New Ways to Make Money From Your Land?
Agricultural markets are changing. Consumers want more than the
traditional food and fiber commodities that have dominated U.S. agriculture.
Consumers want new kinds of products, higher quality food, and safe food.
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New Ways to Make Money From Your Land?
Consumers want other things from agriculture as well, as increasingly they value a range of diverse amenities supported by rural lands:• Open space and countryside scenery• Clean air and water• Habitat for wildlife• Ecological services• Opportunities for outdoor recreation• Enjoyment of protected natural lands
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New Ways to Make Money From Your Land?
Consumers want the environment nourished and an agricultural system that does not harm the environment nor threaten human health.
Many agricultural entrepreneurs see opportunities in these growing market areas.
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New Ways to Make Money From Your Land?
Agricultural entrepreneurs are diversifying their enterprises and adding income through producing for specialty or niche markets and providing services for a visiting public.
Such strategies are giving some producers a competitive advantage in the marketplace today.
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New Ways to Make Money From Your Land?
One alternative for improving the incomes and potential economic viability of small farms, ranches, and rural communities.
Agricultural Tourism
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Some Trends in Tourism...
Many people are taking more frequent, shorter vacations, rather than one long vacation each year.
There is a growing interest in vacations that involve doing or experiencing, and learning.
Tourists are most often interested in experiencing a package of activities.
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Develop a Package of Activities & Experiences
Today’s tourists are willing to pay for quality experiences, services and products, but there must be enough activities and places to visit.
Develop a quality package of activities and experiences to both attract visitors and convince them to make an extended trip.
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As Part of a Package…
Natural Allies: Agricultural Tourism
Outdoor Recreation
Nature Tourism
Heritage Tourism
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A Package of Tourism Experiences
Increasing interest in experiencing the activities of the farm or ranch for agricultural tourism.
Steady public interest in the use of our natural resources for outdoor recreation activities.
Growing interest in our significant cultural and historic resources for heritage tourism.
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What is Agricultural Tourism or Agri-Tourism?
The act of visiting a working farm,
working ranch, or any agricultural,
horticultural, or agribusiness operation...
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What is Agricultural Tourism or Agri-Tourism?
...for the purposes of enjoyment, education, and active involvement in a variety of activities and experiences.
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Agri-Tourism
Merges the world of travel with experiences of farming, ranching, and our agricultural system.
Lets the traveling public: • interact directly with
farm or ranch families and workers;• experience a variety of agriculturally-related
experiences and activities.
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Agri-Tourism
A service-oriented business conducted by a farm or ranch operator for the enjoyment and education of the visiting public;
To promote the agricultural products and experiences of the operation, and thereby generate additional farm or ranch income.
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Agri-Tourism includes...
Dude or Guest Ranches
Pick Your Own Produce
Roadside Stands
Farm and Ranch Educational Tours
Farm and Ranch Bed & Breakfasts
Agricultural Heritage Festivals & Fairs
Tasting Events
Ag Museums
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Agri-Tourism is Value Added Complementary Items or Activities
On-Farm/Ranch Camping
Fishing & Hunting Guided Tours
Wildlife Observation Birdwatching
Nursery Plants
Honey
Local Arts & Crafts
A Place to EatRefreshments
“Your Ranch” T-Shirts
Outdoor Recreation
Heritage Activities
Wild Flowers
Gardens
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Outdoor Recreation
Remains among the top purposes for leisure travel in the U.S.
Almost 80% of tourists say scenery is one of their top considerations in selecting a destination for travel.
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Outdoor Recreation
Fastest growing recreation activities: birding/wildlife observation walking/hiking/backpacking snowmobiling/OHV driving bicycling/mountain biking snow skiing/snowboarding swimming canoeing, kayaking, rafting
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Nature Tourism
Nature Tourism, particularly wildlife watching and birdwatching,
...is one of the fastest
growing sectors in the travel and tourism
industry.
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Nature Tourism and Tourists
Discretionary travel to natural areas that conserves environmental, social, and cultural values, while generating an economic benefit to the local community.
Travelers who spend time and money to experience nature and the outdoors, and learn more about a particular destination with a concern for minimum impact and sustainability.
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Activities for Nature Tourists
Bird & Wildlife Observation Bird & Wildlife Festivals Highlighting Wildlife Migrations Interpretive Signs, Stations, Waysides
and Trails for Wildlife Viewing Educational Programs
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Agri-Tourism Operators
Can cultivate the Outdoor Recreation and Nature Tourism markets’ potential:• by offering opportunities for a variety of
activities and experiences;• by restoring wildlife habitat and protecting
riparian areas and wetlands;• by creating favorable conditions for
songbirds and other wildlife.
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Heritage Tourism
Discretionary travel to areas rich in significant cultural and heritage resources worthy of preservation
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Heritage Tourism & Tourists
Conserves local social and cultural values, while generating an economic benefit to the local community.
Heritage Tourists spend time and money to experience local culture and heritage, and learn more about a particular destination.
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Heritage Tourists
Reason for travel is most often for entertainment and enjoyment through experiencing a variety of activities related to local culture and heritage.
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Heritage Tourism Activities
Festivals & Special Events
Museums
Visits to State/ National Parks
Shopping & Dining
Arts & CraftsMusic Song
Dance
Historic Buildings Architecture Rendezvous
Gatherings
Traditions & History
Interpretation Guided Tours
Living HistoryDriving Tours
Scenic Vistas
Ethnic Foods Heritage Sites
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Utah Heritage Themes
Native American History & Culture Early Exploration
• Spanish Trail• Mountain Men
Mormon Colonization Homesteading Pony Express, Mining, Railroads
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Agri-Tourism Operators
Can cultivate the Heritage Tourism markets’ potential by:•offering opportunities for a variety of cultural & heritage experiences;
•preserving cultural and heritage resources;•telling the story… revealing the meaning and relationships of cultural heritage through first-hand involvement with objects & artifacts, sites & landscapes.
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Critical Elements for Agri-Tourism Operators
A sincere interest in visitors and willingness to spend time with them
An outgoing personality; patience and perseverance
Sufficient land and water resources in an attractive setting
Supporting services and infrastructure
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Critical Elements for Agri-Tourism Operators
Capital finances for start-up and conversion costs
Good organizational skills
Accessible location to nearby populations and markets
Strong spousal and family support
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Other Considerations...
Liability and Risk Management County/State Codes & Regulations Developing a Business Plan Marketing Assistance Starting small and then building
the tourism business over time Agri-Tourism as a component of a
county-wide/region-wide tourism plan
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Cooperation/Collaboration with other tourism-oriented businesses
Banding together of agri-tourism operators with other businesses in a community to develop and promote overnight get-a-way packages is one opportunity for expanding business and economic impact in a community.
A group of communities can work together and promote their whole area or region.
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Institute for Outdoor Recreation and TourismCollege of Natural Resources
Utah State University
Dr. Steve BurrAssociate Professor of Recreation Resources
Director, Institute for Outdoor Recreation and Tourism Extension Specialist in Outdoor Recreation and Tourism
Institute for Outdoor Recreation and Tourism Utah State University
5220 Old Main HillLogan, Utah 84322-5220Office: (435) 797-7094FAX: (435) 797-4040
E-mail: [email protected]
Visit the IORT Website at www.cnr.usu.edu/iort