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HOW ILEARNEDTOSTOPWORRYINGANDLOVEONLINEQUAL

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DIGITALOR:

Liz Van Patten • Worldwide Conference on Qualitative Research • Rome • 27 April2012

… a doomsday shroud willencircle the earth for 93 years

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What I feared

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I’m not a techie … or a typist

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It’s too lifeless

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What about the non-verbals?

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It’s going to be a tough sell

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What I learned

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Hey! They made it easy to do!

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Easier to reach some targets

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Anonymity fosters openness

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Group dynamic changes

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There’s no time limit

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People enjoy it

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Distance disappears

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Fewer moderator distractions

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Productive use of client time

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How do you know therespondents are legit?

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How do you know people aretelling the truth?

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Less scary than you thinkPractical advantagesOpen, engaged

respondents

21Liz Van Patten • Lvanpatten@aol.com • New York • 631.283.7842