1

Viewing on PVOD (Piracy VOD)

Presented by Magnus Anshelm @ TV-dagen 2015 at 26th of May in Stockholm.

P V O D S V O D

W e e k l y r e a c h

D a i l y r e a c h

A V O D

Weekly and daily reach (Ages: 9-99)

12%

4%

PVOD compared to SVOD and AVOD

Source: Trend & Tema 2015:1

27%

15%

50%

24%

Is this the typical PVOD viewer?

P V O D S V O D

M e n

W o m e n

A V O D

Daily viewing based on gender (Ages: 9-99)

45 %

55%

PVOD compared to SVOD and AVOD

Source: Trend & Tema 2015:1

53 %

47%

53 %

47%

P V O D S V O D A V O D

The average age among daily viewers (Ages: 9-99)

26 years

PVOD compared to SVOD and AVOD

Source: Trend & Tema 2015:1

32 years 41 years

S w e F i l m e r D r e a m fi l m

W e e k l y r e a c h

D a i l y r e a c h

P i r a t e B a y

Weekly and daily reach (Ages: 9-99)

8,0%

2,5%

The most used PVOD networks

Source: Trend & Tema 2015:1

2,9%

0,8%

3,5%

1,1%

The typical PVOD viewer is more like…

Most users look for specific content no matter where on the Internet the content

can be found.

A lot of them ultimately ends up…

P V O D Y o u T u b e

W e e k l y r e a c h

D a i l y r e a c h

Weekly and daily reach (Ages 9-99)

12%

4%

…on YouTube

Source: Trend & Tema 2015:1

57%

35%

P V O D Y o u T u b e

W e e k l y

D a i l y

Average age among daily viewers (Ages 9-99)

27 years

26 years

YouTube

Source: Trend & Tema 2015:1

35 years

35 years

11

Source: comScore Video Metrix, YouTube partner channels, Sverige Q1 2015

*) also includes United Screens Affiliate @ YouTube, United_Screens @ YouTube and United Screens Sound @ YouTube

What else do we know about viewing on Youtube?

Viewing on YouTube-channels 2015:Q1 (desktop)

# ChannelStarts

(millions)Hours

(millions)1 Disney/Maker Studios @ YouTube 81,2 4,32 VEVO @ YouTube 69,7 2,93 Fullscreen @ YouTube 52,8 2,64 SPLAY_Networks @ YouTube 44,1 1,85 United Screens @ YouTube* 40,6 1,96 Maker 3 @ YouTube 34,4 1,87 Machinima @ YouTube 34,4 1,98 BroadbandTV @ YouTube 30,6 1,59 Maker 2 @ YouTube 24,0 1,5

10 Warner Music @ YouTube 20,9 0,8…………

- There are no typical PVOD users- Nor are there any typical AVOD or SVOD users

- There are also no typical YouTube users- There are however a lot of On Demand TV users

The conclusions are therefore…

But let’s not forget that there are more viewers of linear TV, that also spend more time watching linear TV.

MMS high lights these themes on a regular basis and we’ll soon present results from:

- Rörliga Bilder 2015:1- Data from our onlinepanel

- Trend & Tema 2015:2

Thank you!