1 viscom düsseldorf 2019...digital printing and finishing textile decoration illuminated and...
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viscom düsseldorf 2019
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Taking place in January at the beginning of the new business year, viscom is the annual
platform for over 250 international manufacturers, distributors and service providers from
the following fields: digital large-format-printing, signmaking, the finishing of promotional
and clothing textiles and illuminated and outdoor advertising. At viscom they present their
innovations and new products, trends and best practices and meet new and existing
clients of the European advertising environment.
viscom offers access to an exclusive network of decision-makers with around 11,000
international signmakers, print service providers, agencies, trade fair construction and
shop fitting, marketing experts from the industry and retail trade and interior designers.
In addition to creative special shows, innovative, established industry awards and an
impressive line-up of presentations, the fair also sheds light on what visitors need to
achieve business success, therefore giving exhibitors the opportunity to present
themselves in a way that goes far beyond just showcasing exhibits at a trade fair booth.
viscom’s overall approach is designed to provide participants with a return on
investment.
Together with the trade fairs PromoTex Expo (the international trade show for promotion,
sports and workwear) and PSI (the leading European tradeshow of the promotional
product industry) that take place at the same time, a world of advertising and selling is
created that covers the entire bandwidth of visual communication and textile and haptic
advertising. Individual matchmaking between exhibitors and visitors prior to and during
the three fairs guarantees a complete and relevant overview of all aspects of advertising.
This is viscom!
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92% of the visitors decide about investments in their company!
75% of the visitors place orders in connection with their visit!
40% of the visitors attended viscom for the first time!
Review : facts and figures
viscom had more than 7,200 visitors from over 70 countries (nearly one in four visitor of viscom düsseldorf 2017 came from abroad)
Source: factX exhibitor and visitor survey 2017
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10% Brand owners, marketing managers, retailers
10% Agencies, creatives, service providers
27% Window dressers, interior designers, promotional product distributor, others
23% Print services (incl. media production, graphic designers)
30% Signmakers (incl. outdoor advertisers, light advertisers, wrappers, textile refiners, stand and shop fitters)
viscom 2017
VISITORS
Review : facts and figures
Source: factX exhibitor and visitor survey 2017
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Fishing Reconnecting Learning Targeting
Exploring
Building
Socializing
TOP 3 visitor goals
Other visitor goals
Review : facts and figures
Source: factX exhibitor and visitor survey 2017
“Visiting different stands to see what is new and interesting in my industry“
„Meeting new people in order to create new business opportunities“
„Socializing and meeting up with existing contacts“
„Talking to as many people as possible in order to achieve a specific business objective”
„Meeting up with existing contact to renew business“
„Gathering inspiration and understanding of my industry and attending training sessions“
„Meeting up with a few specific people to conduct business with“
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08 – 10 January 2019
Hall 14 and a part of hall 13, Messe Düsseldorf
Parallel to PSI (halls 9 to 12) and PromoTex
Expo (hall 13)
250 expected exhibitors and 11,000 expected
visitors at viscom
Outlook viscom düsseldorf 2019
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Halls and site plan
The world of advertising and selling
Messe Düsseldorf Tue, Wed, Thu 8-10 January 2019
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viscom düsseldorf 2019
viscom creates synergies in the world of advertising and selling
viscom and PSI used to be separated shows, in time and space but were always connected by their many common target
groups. With PromoTex Expo in addition, all these target groups find a new unique platform, because:
More and more signmakers offer a full-service including promotional products
Promotional product distributors often expand their portfolios towards signmaking
Textile refinement and textile promotion are massively gaining in significance
Both agencies and end customers are interested in all 3 topics
By taking place in parallel to PSI and PromoTex Expo, viscom creates a high added value for visitors.
Technical innovations as well as the presentation of trends, solutions and applications are the core of viscom. Creative
special areas with practice examples and hands-on activities, user workshops, focus days in the seminar program and
matchmaking between exhibitors and visitors during the show guarantee a full market overview.
No other event in Europe gives you the chance to meet with customers from all worlds of advertising and promotion: your
chance of a high return on invest!
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Three spheres of advertising and communication
Visual communication
Signmaking and materials
Digital printing and print finishing
Textile finishing technology and materials
Light advertising
Outdoor advertising
Ambient media
Interior design
POS Displays
Individual digital packaging printing and hybrid
printing
Brand communication
Textile advertising and refinement
Promotional textiles
Sportswear and team wear
Workwear
Corporate fashion
Catering, hotel and wellness textiles
Caps, hats
Accessories, gloves, scarves
Socks & underwear
Promotional textile products
House & home textiles
Smart clothes
Textile finishing
Haptic advertising and refinement
Promotional articles suppliers and distributors
Drugstore, body care & health
Electronics & multimedia
Garden & outdoor
Home & Kitchen commodities
Handyman supplies
Lifestyle & accessories
Food & beverage
School and office supplies
Games & toys
Sport, leisure & events
Bags, suitcases & travel products
Finishing
Merchandising & Licensing
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Signmakers
Printing service providers and media production
professionals
Textile decorators
Graphic designers
Illuminated signs advertisers and outdoor
advertisers
Adhesive film advertisers
Brand manufacturers / industry
Marketing managers
Brand and product managers
Trade marketing managers
Retail sector
Agencies and creative professionals
Interior furnishers
Textile decorators (print, embroidery, flock, laser branding,
rhinestone)
Promotional product distributors and advisors
Textile and fashion designers
Print shops
Sports retailers, boutiques, online traders, souvenir shops
Full-service agencies
Merchandisers
Workwear retailers
Buyers of clothing in advertising, sports, events and
industry
Marketing professionals in advertising, sports, events and
industry
Promotional product distributors
Retailers
Advisors
Full-service agencies
Promotion scouts
Purchasing organisations and cooperatives
Textiles: wholesalers, print shops, T-shirt shops
Textile decorators
Industrial customers
NEW: Merchandising & Licensing
Three spheres of advertising and communication Target groups of visitors
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Signmaking
Digital printing and finishing
Textile decoration
Illuminated and outdoor advertising
Displays (product-showcasing and self-
representing)
Digital applications and solutions for POS and POI
Customised interior design
Packaging for POS
Ambient Media
Manufacturers, distributors and importers
Clothing in general (workwear and corporate fashion)
Promotional textiles
Sports and team wear, outdoor clothing
Catering, hotel and wellness textiles
Toweling product, house and home textiles
Caps and hats
Accessories, gloves and scarves
Socks and underwear
Smart clothes
Textile decorators and service providers
Textile printing, embroidery, flock, laser branding,
rhinestones
Manufacturers and suppliers of promotional products
Importers
Promotional product wholesalers
NEW: Merchandising and licensing
Three spheres of advertising and communication Target groups of exhibitors
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Access regulations
PromoTex Expo
Hall 13
Entrance North-East
viscom
Halls 13-14
Entrance East
PSI
Halls 9-12
Entrance North, North-East
A PSI Ticket gives you access to
PSI
PromoTex Expo
viscom
A PromoTex Expo Ticket* gives you access to
PromoTex Expo
viscom
A viscom Ticket* gives you access to
viscom
PromoTex Expo
• viscom & PromoTex Expo visitors and exhibitors get access to PSI either if they are invited by a promotional article distributor
as an industry customer or if they are verified PSI visitors.
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We generate leads for you!
We are here for you – 365 days in a year! As an exhibitor at viscom you have automatically access to an
international network of visitors, multipliers and press.
33,000 email contacts, 20 industry newsletters/year
10,000 direct phone contacts prior to the show
74,000 addressees of the official show publication viscom view
130 accredited journalists present at the show
61,500 inserts in German and English trade journals
9,063 Facebook fans
137,000 visits to the viscom website
800,000 national and international contacts via print-adverts
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viscom matchmaking is the official one-to-one business matchmaking tool for exhibitors and trade visitors at viscom
“I am amazed by the Matchmaking tool! I prefer a
direct contact and have established contacts prior to
the show really easily. The quality of those contacts is
much better than the one I reach by usual cold calling.
Thank you very much!!! Great!!“
Founder, marcokunst.de, visitor of viscom 2017
1. register for the trade fair and
indicate your interests or
exhibition focuses.
2. get contact suggestions
automatically and search the
database for matchmaking
business partners
3. schedule fixed appointments at the
trade fair. Your personal data will only
be submitted to your interview partners
briefly before the meeting
4. meet new exciting business
partners at the trade fair.
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Multipliers and cooperation partners
Strong partners for strong contacts. Through our international network of over 30 associations and media partners, we
make sur that all the interests of the industry are represented at viscom.
Extract Partner 2017
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October 2017
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October 2017
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October 2017
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Digital marketing
& communication
Focus day
POS display &
packaging
Focus day
Signmaking goes
interior design
Focus day
A full 3-day program is an essential guarantee of success for exhibitors
The first rate program, including exhibitors and top speakers, focuses on meeting viscom visitors’ information
requirements: new products, innovations, background information, product presentations and education.
2017: review of a packed program!
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2019: Full Program!
Workshop Textile decoration and signmaking with application examples, useful tips and best practices Best Practice-Forum Marketing Seminars with top speakers about brand communication and visual communication at the POS Adobe und Corel Workshops User-oriented workshops from and with Corel and Adobe: Tips and tricks for a smart and fluent use of the newest versions of the leading graphic software programs. European Wrap Star The European Wrap Star is three days of stunning car wrapping. All the best signmakers and car wrappers fight for here the title of “European Wrap Star”. Superstar Award POS-Promotion as far as the eye can see! The best display solutions of the industry are presented at viscom and receive compete in the SUPERSTAR award in 19 categories at the “Night of the Stars”, the award ceremony and networking event of the international display industry. Druck & Medien Awards (Print & Media Awards) The Druck & Medien Awards honour excellent print products and the related competences, companies and talents of the print and media industry.
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Meet new visitor target
groups, because
PromoTex Expo and PSI
visitors have free access
to viscom!
Visitors
Benefit from the location
Düsseldorf and its
incredible international
catchment area and
outstanding accessibility!
Location
With viscom you start the
new business year and
offer to your clients the
first glance in your
innovations!
Kickoff
The synergies of the 3
shows create new
impulses for former and
new visitors!
Impulses
Your advantages
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Exhibiting opportunities Stand area
Row stand, 1 side open 210.00 € / sqm
Corner stand, 2 sides open 249.00 € / sqm
End of block stand, 3 sides open 265.00 € / sqm
Island stand, 4 sides open 280.00 € / sqm
AUMA contribution 0.60 € / sqm
TÜV (technical inspection fee) 29.00 €
Marketing package
BASIC (obligatory) 759.00 €
ADVANCED (Basic + following services + 420.00 €
logo in the ABC-part of the show catalogue, logo in the
online exhibitor list and in the interactive floor plan)
SUPERIOR (Basic + Advanced + following services + 920.00 €
visitor invitation function online, skyscraper banner in
a category page of the viscom website)
First-time exhibitors‘ package
Trampoline Starter package row stand 4,759.00€ / sqm
Trampoline Starter package corner stand 5,229.00€ / sqm
Trampoline Premium package row stand 5,129.00€ / sqm
Trampoline Premium package corner stand 5,599.00€ / sqm
The Trampoline-Starter package includes the following services:
12 sqm stand space incl. all additional costs, stand construction incl.
cabin, 1 table, 3 chairs, 1 info desk and 1 barstool, carpet, power setting
1-3 kW incl. consumption, lighting, preliminary and daily cleaning,
exhibitor insurance, all services of marketing package Basic, lettering
(20 letters).
The Trampoline-Premium package includes the following services:
all services of Trampoline-Starter package and graphic or logo on the
info desk and on one wall (backlit)
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Contact us, we will be pleased to help you!
Sara Kaplan +49 211 90191-311
Christian Nemitz +49 211 90191-316
Karolina Mosdorf
+49 211 90191-102
You have questions or need advice?
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Thank you
viscomshow viscomshow
Visit us!
www.viscom-messe.com/en