1 visual communications with impactverbed.ca/verbed_portfolio.pdf · • copywriting and design vs....

28
VERBED PITCH DECK + PORTFOLIO VISUAL COMMUNICATIONS WITH IMPACT

Upload: others

Post on 24-Aug-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

V E R B E D P I T C H D E C K + P O R T F O L I O

V I S U A L C O M M U N I C A T I O N S

W I T H I M P A C T

Page 2: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

www.verbed.ca | 2

Hello,

My background as an expert deck designer, and a former management consultant (for Deloitte's Strategy and Operations division) makes me an excellent candidate to build engaging and action-oriented presentation and pitch decks; using numbers and well-designed visuals to tell a compelling narrative. My investor decks, in particular, have been used to raise several millions of dollars for my clients.

Regardless of the end use case, successful presentations and pitch decks require three elements: an engaging story that draws the audience in, beautiful design (including memorable visuals that support the narrative), and thoughtful strategy around framing the story to your audience. I combine all three of these elements to set my clients up for success.

I am passionate about building visual and memorable decks that generate results (to raise money, sell or educate) - and have robust experience in doing so (1,000+ and counting). My clients include Johnson & Johnson, Sealed Air, Zocdoc, Young Presidents' Organization (YPO), and several VC firms and rising startups.

Anna Leyva, B.CommPrincipal, VERBED Inc.www.linkedin.com/in/annaleyva

INTRODUCTION

Page 3: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

www.verbed.ca | 3

Whether you are an entrepreneur, a professional speaker, or a corporate leader, VERBED helps individuals and organizations transform ideas into action through impactful visual tools.

While most of my work centers around presentation andpitch decks, I produce all forms of engaging and persuasive marketing and business development materials, including:

o Investor Pitch Decks (for both startups + VC firms)

o Sales / Training Decks

o Company Overview Decks

o Live Presentation Decks (e.g., Events such as Conferences and Trade Shows)

o Concept / Product Decks

o Webinars

o Templates

o Infographics

o Social Media Ads

POWERPOINT KEYNOTE GOOGLE SLIDES

SERVICES & PRICING

www.verbed.ca | 3

Pricing depends on project scope and time required, which can be influenced by several factors. These include:

Design vs. Design & Storytelling Are you looking just for design work or both design and storytelling work? I can support in both.

Preliminary ContentCan you provide a usable outline / draft in PowerPoint form? If so – great! If not, I am happy to start from scratch.

Number of SlidesHow many slides are you looking for? I encourage clients to keep slides to a minimum with a focus on succinct storytelling.

Brand / Style Guide Do you have a desired brand or style guide that outlines specified font and colour palette? If not, I can suggest fonts/complementary colours that make sense for your business and audience.

Custom GraphicsAre you looking for custom graphic work? I’m fully trained in Adobe Illustrator and Photoshop.

AnimationsDo you want animations?

Number of Iteration Cycles How many iteration cycles are required to get to the final product?

Turnaround TimeWhen do you need the final deck by?

Page 4: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

www.verbed.ca | 4

PROCESS

(Average Turnaround Time: 15 Business Days)

Time: 45-60 minutes(Call/In-person Meeting)

An opportunity to review your content and design preferences:

o Your existing outline / PowerPoint presentation deck (if applicable).

o A series of questions around your business (core messages, value proposition, differentiators, etc.). Exact questions asked will depend on the purpose of the deck. Responses to these questions are taken into consideration in the design.

KICKOFF STRATEGY CALL

SAMPLE SLIDE PACKAGE

FINAL DRAFT

FINALDELIVERABLE

Turnaround Time: Varies depending on project (Average: 5 Business Days)

Based on the Kickoff Strategy conversation, I will design a proposed template slide, along with a handful of designed content slides from your existing outline / deck.

I will send this Sample Slide Package to you and pause my work until I receive your feedback. This is a great opportunity for you to provide direction: What do you like? What are you not so crazy about?

Turnaround Time:Varies depending on project(Average: 5 Business Days)

After I receive your feedback, I will jump back into the project –incorporating any feedback edits and continuing on with completing the remainder of the slides.

Once the final draft is ready for your review, I will send it to you for another round of feedback.

Turnaround Time: Varies depending on project(Average: 5 Business Days)

I will incorporate final draft feedback and do a final review with fresh eyes to make sure nothing is missed.

Final deck is delivered!

Client Feedback

Client Feedback

My process is iterative and designed to incorporate client feedback early into the project.

* Rush projects are available.

Page 5: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

www.verbed.ca | 5

WHAT CLIENTS SAYMy projects have an average 4.9/5 star rating

of clients re-engage for a second project within 6 months of completing the first project.

90%

Page 6: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

PORTFOLIO

Page 7: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 7

STORYTELLINGDESIGNSTRATEGY

INVESTOR PITCH DECK

Page 8: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 8

STORYTELLINGDESIGNSTRATEGY

Interactive Menu Custom Graphics

INVESTOR PITCH DECK

Page 9: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 9

STORYTELLINGDESIGNSTRATEGY

INVESTOR PITCH DECK

Page 10: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 10

STORYTELLINGDESIGNSTRATEGY

Product Call-outs

INVESTOR PITCH DECK

Page 11: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 11

STORYTELLINGDESIGNSTRATEGY

N/A - Deck created from scratch.

INVESTOR PITCH DECK

Page 12: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 12

STORYTELLINGDESIGNSTRATEGY

INVESTORPITCH DECK

Page 13: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 13

STORYTELLINGDESIGNSTRATEGY

INVESTOR PITCH DECK

Page 14: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 14

STORYTELLINGDESIGNSTRATEGY

INVESTOR PITCH DECK

Custom Graphics

Page 15: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 15

STORYTELLINGDESIGNSTRATEGY

Interactive MenuCustom Shapes

& Graphics

SALESDECK

Page 16: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 16

STORYTELLINGDESIGNSTRATEGY

Dynamic Animations

SALESDECK

Page 17: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 17

STORYTELLINGDESIGNSTRATEGY

N/A - Deck created from scratch.

SALESDECK

Page 18: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 18

STORYTELLINGDESIGNSTRATEGY

N/A - Deck created from scratch.

SALESDECK

Page 19: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 19

STORYTELLINGDESIGNSTRATEGY

SALESDECK

Page 20: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 20

STORYTELLINGDESIGNSTRATEGY

Interactive Menu

PROPOSALDECK

Page 21: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 21

STORYTELLINGDESIGNSTRATEGY

N/A - Deck created from scratch.

PROPOSALDECK

Page 22: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 22

STORYTELLINGDESIGNSTRATEGY

Dynamic Animations

CORPORATEDECK

Page 23: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 23

STORYTELLINGDESIGNSTRATEGY

N/A - Deck created from scratch.

Custom Phone Mockup

CONCEPTDECK

Page 24: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 24

STORYTELLINGDESIGNSTRATEGY

ACQUISITIONDECK

Page 25: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 25

STORYTELLINGDESIGNSTRATEGY

SPONSORSHIPDECK

Page 26: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 26

STORYTELLINGDESIGNSTRATEGY

N/A - Deck created from scratch.

CONCEPTDECK

Page 27: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

AFTER

Any sensitive information has been changed or removed.

B E F O R E

www.verbed.ca | 27

STORYTELLINGDESIGNSTRATEGY

Custom Graphs

WEBINARDECK

Page 28: 1 VISUAL COMMUNICATIONS WITH IMPACTverbed.ca/VERBED_Portfolio.pdf · • Copywriting and Design vs. Design • Length (e.g., Number of Slides) • Existing Brand or Style Guide •

+1 (587) 288-3630 [email protected] www.verbed.ca

LET’S CHAT.