North Cottesloe Primary School Parents & Citizens Assn {Inc)

Minutes of General Meeting

Held on Monday, 17 June2019 lime: 7.30pm

North Cottesloe Primary School Library loca1ed at 100 Eric Street, Cottesloe WA 6011

ITEMS

1. Welcome and Apologies

The President declared the meeting opened at 7.33pm.

1.1. Present:

Name/ Initials/ Roles Name / Initials / Roles

Kirstv Barrett - President Douq Cook - Principal Anna Neulinq - Board Representative Naomi Roberts - Secretary Joanne Lewis - Treasurer Nvree Correia - Assistant Treasurer Sophie Raven - Vice President John Livinqston - Executive Committee Simon Renwick - Executive Committee Lara Bucher - Executive Committee Jodie Manning - Executive Committee Jean Perkins- Member Linda Arnold - Teacher Emilv Sierakowski - Sports Committee Mark Powell - EcoSmart Caroline Owen - Uniform Committee Alex Hart - Member

1.2. Apologies:

Name

Louise Cramer Mvffv Walters Sonya Heath Alana Clarke Camilla Rea Jamie Atkinson

2. Confirmation of Minutes of Previous Meeting

2.1. Motion: That the minutes of the previous General Meeting of North Cottesloe Primary School P&C Association held on Monday 13 May 2019 at 7.30pm to be taken as read and confirmed as a true and accurate record of that meeting.

Moved by Jean Perkins and seconded by Joanne Lewis

3. Correspondence:

3.1. Correspondence In be received as per attached list. 3.2. Correspondence Out as per attached list.

4. Matters Arising from Previous Minutes

4.1. See updated table at end of minutes.

5. President's Report

5.1. The President welcomed Mr Douglas Cook as the new Principal to North Cottesloe Primary School.

5.2. The President thanked the Disco Committee (Jean Perkins and Camilla Rea) for a fantastic disco and their efforts to bring it together. It has been four years since last disco and it was a great event to create memories for the children.

ACTION

Treasurer’s Report 17 June 2019

1. Current statement of position The Treasurer advises that the P&C account is well funded:

• The main bank account held with CBA has a current balance of circa $168,000 plus term deposit of $20,000 (as of today).

• Less funding amounts approved but not yet paid, overall available funds are approximately $127,000. Parent contributions to P&C totalling circa $35,000 have been received by school and paid across. AUD AUD Bank account balance as at 16 June 2019 168,000 Less: - 2018 funding approved, not yet paid (literacy -$7,700,

junior storage - $800) (numbers rounded) (8,000)

- Remainder of 2019 committed funding (approved) (57,000) Sub-total of approved funding commitments (61,000) Plus “rainy day” term deposit 20,000 Total uncommitted funds available 127,000

2. FY18 financials - audit

• Audit of 2018 financials is being finished off by the previous Treasurer. • Anticipate finalised accounts before end of term 2.

P&C Meeting – 17 June 2019 Principal’s Report Vision It is my intention that North Cottesloe Primary School becomes the embodiment of its vision; inspiring a passion for learning. This basic tenant will then inform our strategic intent, operational planning and everyday actions. It will require that the actions of the school leadership team, the teachers and the support staff inspire the students on a daily basis. In my conversations with staff and community I will be exploring perceptions of how we can all be inspirational. Values The school values; Excellence, Respect, Integrity and Care (ERIC) need to be described as a set of behaviours that are explicitly modelled by all staff and parents and taught to all students. If we can’t articulate for the students the “why” and the “how” of the values, then there is little chance of them buying in to our expectations. I am determined that North Cottesloe Primary regain its reputation as a school of excellence in the eyes of the local community. We need to actively champion our programs and promote our successes. Staff Updates Recruitment processes:

• Manager Corporate Services position is underway. This may, or may not, necessitate the selection of a School Officer.

• Principal selection process has concluded. Leave, Term 2:

• Mr Stubbs (June-July) • Mrs Malloch (Weeks 7, 8, 9) • Mrs Campbell (Week 10) • Mrs Mannolini – assorted days in week 10.

Disco I’d like to express my thanks, on behalf of the school, to everyone who participated in the organising of the Disco. The event ran very smoothly and the risk management strategies were exemplary. The kids had a great time. Bicycle Enclosure Fencewright will be sending a representative early this week to address the issue security with the gate handle recess. Website The site is ready to go. We are waiting for the IP address to be transferred to WebArena and then it’s all go. We’ll be up by Friday. Events:

• Sing Festival – Year 4/5/6 Ensemble, Tuesday 18 June • Interschool Sport vs Rosalie at Rosalie, Friday June 21 • Lightning Carnival at College Park, Thursday June 27 • Reports emailed home, Wednesday, 3 July • Last day of term, Friday, 5 July

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POST EVENT REPORT The North Cott Splash n Dash was held for the third time on Saturday, 23 March 2019, building on the success of the previous two events on 1 April 2017 and 24 March 2018. The Organisers, North Cottesloe Primary School P&C, delivered a safe and seamlessly run event with excellent attendance and overwhelmingly positive feedback. The continued goal is to lead an event that:

• embraces the wider community; • reflects our school in a positive light; • champions health, fitness and WA’s outdoors culture; and • raises funds for Melanoma WA and the school’s STEM Program.

The 2019 event saw approximately 1800 spectators and participants, with a 26% increase in registration numbers (507). The only significant change from 2018 was relocating the event 150m north up the beach due to significant beach erosion at the event’s previous location at the base of the North Cottesloe Surf Life Saving Club (NCSLSC) ramp. The relocation created significant logistical hurdles, including time-consuming planning and multiple ATV trips along the beach to deliver and pick up equipment. Numerous council requirements meant the temporary food stall was especially challenging. However, the end result was a more vibrant, inclusive atmosphere with all event elements on the beach - rather than the registration tent and food stall being separated as was the case in 2018. The new beach access stairs acted as a natural entry point, around which the event layout was based – see map at Tab A. The only change to the 2019 format was permitting children aged 12+ to participate in the ‘run leg’ of the long course relay (discussed further below). Profile raising initiatives for 2019 included:

• Professional photography and videography. Returning media partner, Epistudios increased its coverage to conduct interviews with participants and organisers. This material, including a hero video, sponsor video and ‘teaser videos’ will be rolled out to promote the 2020 event.

• Targeted digital media strategy. Interviews were conducted with key

personalities including high profile swimmers and Olympians. A ‘This Is’ series was introduced, profiling every day children and adult competitors in a fun, quirky way. Relevant events and initiatives, such as the Swanny Ocean Classic, Rottnest Swim, Port to Pub and Take3forthesea, were cross-promoted.

• Broader marketing. Registration of interest stalls were set up at key

locations/events over summer, including: the Cottesloe Village Christmas Party;

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Claremont Quarter; and swim events such as Bill and Saskia Kirby’s new event, the Western Suburbs Schools Challenge. Volunteers face-painted children with glitter (‘We splashed a dash of sparkle’), which proved a popular activity to promote our school and the event.

• Further relationship building with key supporters and stakeholders including:

the Hotel Rottnest Port to Pub (Port to Pub); sponsors, Cottesloe Council (provided a $5K grant toward running costs); NCSLSC; Triathlon WA and charity partner, Melanoma WA.

• New merchandise items. Promotional wrist bands and bumper stickers were

produced along with a new 2019 commemorative towel and finishing line ribbon. Along with perpetual trophies, tear drop banners and other signage purchased in 2018, the event now has a sensible stock of ‘branded’ items.

2019 long course winners included high profile swimmers Harry Hewitt (male) and Jaime Bowler (female), with Rhys Mainstone and Jess Brooks winning the relay. As at 17 June 2019 the event’s financial summary shows a profit of $24K compared with just over $14K in 2018. This is without having applied for a Healthway Grant of $5K that the Organisers were quite confident of securing but for hold up on the school’s new website (thought to be critical to the success of applying for a State-based grant). There was also a hold up negotiating with NCSLSC regarding water safety fees, which the club sought to increase to $2K. The Organisers successfully negotiated to keep fees at $1,500 plus GST (as in 2018) and are continuing discussions with the club to maintain a more forgiving cost structure. The Event The North Cott Splash n Dash continues to be WA’s only family beach aquathlon (swim-run event). The event’s niche on the WA open water swim calendar lies in its inclusivity, catering for children as young as six through to adult first timers and the more serious competitor. The format includes:

• Short Event (6yrs+) - 50m swim and 250m beach run; • Medium Event (10yrs+) - 150m swim and 500m beach; and • Long Event (14 yrs+) - 1km swim and 1km beach run.

See course map at Tab B. The long event is able to be done as a relay. This year, children aged 12+ were permitted to do the ‘run leg’ of the relay. Per Triathlon WA guidelines, children must be 14 years old to do the ‘swim leg’ of the long course relay. Different from the traditional 1:5 swim-run format of aquathlons, the North Cott Splash n Dash follows the lead of fun east coast events like the popular Bondi Lifeguards Splash Series: https://splashseries.events. That series includes swim-run courses in various formats across three events held throughout the year in Bondi, Sydney Harbour and Manly. Other beach aquathlons held in Perth (eg. Sorrento Surf Lifesaving Club each fortnight) involve a traditional format and do not include children as young as six.

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Integral to the event is a strong sense of community derived from supportive local businesses, clubs, a strong band of volunteers, the Town of Cottesloe and charity partner, Melanoma WA. Run by the North Cottesloe Primary School P&C, it is not just a community event that the school has created but an opportunity for the school to provide community leadership in a priority area. Research shows that there is a strong link between physical/community activities and mental health – and that children with strong connections to community do better in life. Registrations The 2019 event saw a significant increase in participants as follows: Course Participants Increase from 2018 Short 230 22% Medium 115 16% Long Course Solo 104 6% Long Course Relay 58 114% TOTAL 507 26%

As in 2018, there was a fairly even split between females (52%) and males (48%) with 62% of participants children. Geographic breakup was as follows: Area Participants Percentage Western Suburbs 272 (Cottesloe 212, Mosman

Park 24, Claremont 17, Nedlands 11, Dalkeith 8)

70%

Surrounding Suburbs 88 19% Outer Metro 36 8% Rural 11 2% Interstate 1 <1%

Age break up was as follows: Age Participants Percentage 12 257 57% 13-19 36 8% 20-30 21 5% 31-40 38 8% 41-50 81 18% 51-60 17 4% 61-70 2 0% 71-80 1 0%

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Registration Process The Organisers investigated using a superior registration platform such as ‘Active’ (used by the Rottnest Swim) for the 2019 event. While superior analytics were an advantage, it was concluded that ‘Register Now’ was still the ‘best fit’, especially with respect to cost and given recent improvements to the site. Registrations opened on 1 January 2019. About 32% of registrations were via early bird registration, which closed on 25 February. Course Early Bird Non-Early Bird Short 83 124 Medium 41 60 Long solo 34 52 Long relay 5 17 Total 163 253

There were then 13 complimentary registrations and 54 ‘on the day ‘registrations. As in 2017 and 2018, registration numbers spiked over the few days before registration closed at 5pm, Thursday 21 March. ‘On the day’ registrations doubled (54) compared to 2018 (27) and 2017 (14) so preparations should be made for a similar jump in 2020. Many participants register last minute to check weather conditions. There is also a trend of registered entrants arriving late for the ‘sign in’ process (where they are provided with a swim cap, number and timer). Despite clear instructions in participant emails prior, late arrivals resulted in a bottleneck at registration and 15-minute delay in race start times. This has the potential to cause reputational damage and was one of two major areas of complaint in our 2019 Participant Survey. Having said this, feedback more broadly supported a well-run registration process. Strategies for the future include:

• Advertising more prominently that registered participants must arrive at least 30 minutes prior to race time to ‘sign in’. Words to this effect will continue to be included in the email to participants sent out on the Thursday prior to the event.

• Increasing the number of volunteers and selecting the most capable volunteers

for the registration desk. Many people will arrive late regardless. We can also reasonably expect a further increase in participant numbers in 2020.

• On the Friday prior to the event, pack caps and timing chips into envelopes

labelled with the participants’ details (including event and wave number). Triathlon WA has advised that this is what ‘like events’ do. The envelope system decreases the likelihood of mistakes in the rush of the day and may save time. A system for recycling envelopes will need to be put in place.

• Timing chips no longer used for the short course in 2020 (discussed below).

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Free Entries Despite encouragement, there were only 13 discounted registrations, demonstrating a continued low take-up of free entries accompanying sponsorship packages. Registration Fees Registration fees are extremely low compared to like events. It is recommended that a $5 increase be applied across the board for 2020 as follows: Course Registration Fee Early Bird (15% discount

rounded up) Short $20 $17 Medium $25 $22 Long $35 $30 Long Relay $55 $47

Based on 2019 numbers, such an increase would result in an increase of at least $2,500 in registration fee revenue. BlueChip Timing On race day, there were missing timing chips despite advice from BlueChip Timing on the Friday prior that ‘all numbers were available’. Spreadsheets were prepared based on this advice so the missing chips, combined with the rush at registration, resulted in BlueChip advising that the ‘odd timing chip was handed out incorrectly’. Allocating and packaging the timing chips into envelopes on Friday (prior to race day) should minimise the chance of this happening again. As a cost and time-saving measure, the Organisers plan to do away with timing chips for the short course in 2020. The short course is non-competitive and was only ever timed because BlueChip turned up with free timers in 2017. BlueChip charged $369.60 for such timers in 2019. The timers are not relied upon for safety and the Organisers’ duty of care is met (among other things) via its contract with NCSLSC for water safety, risk management plan and the many marshals stationed along the course. Triathlon WA has further advised that other children’s events, such as the Weetbix Triathlon do not use timing chips and that non-competitive events should not be timed. BlueChip Timing also provided feedback:

• suggesting improvements to the late registration form; • that the DJ needs to be close to BlueChip to ensure microphone coverage at the

start and finish areas; • that the start area needs to be bigger; and • if numbers seem big enough from pre-race day entries, is it worth determining

the wave split beforehand (eg. separating the medium course into ‘male’ and ‘female’ waves).

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Venue & Safety The event is held within the North Cottesloe Surf Life Saving Precinct. The Town of Cottesloe was very supportive, waiving its usual event and hire fees and providing a $5K grant toward event running costs. Water Safety With safety a paramount consideration, NCSLSC was contracted to provide water safety. This responsibility was complicated, as in 2018, by an increase in beach erosion and exposed bedrock in the weeks preceding the event. Meetings were held and strategies put in place to ensure the safe preparation and running of the event. The event was also located 150m north up the beach due to erosion of beach at the event’s previous location at the base of the NCSLSC ramp. This resulted in a preferable event location but created time-consuming, logistical hurdles including council approvals, more complex instructions to St John Ambulance Event Health Services and the requirement for multiple ATV trips for set-up and pack-up. Organisers were advised against taking a 4WD onto the beach due to erosion at the base of the NCSLSC ramp. Triathlon WA & St John Ambulance The event is sanctioned by Triathlon WA, which sets its standards in line with the Australian Medical Association’s recommended swim-run distances for children. Terms and conditions set by Triathlon WA are incorporated into the registration process to provide additional protection for the Organisers. Once the Organisers have provided Triathlon WA with final course details and insurance documentation, Triathlon WA issues a ‘Race Permit’. St John Ambulance Event Health Services was contracted to provide first aid. The Triathlon WA Race Permit included the following additional condition in 2019:

‘Every part of the course must be accessible to an emergency vehicle. Procedures for any off-road access must be included in the event's risk management plan.’

Triathlon WA advised that ‘emergency vehicle’ included the NCSLSC ATV. NCSLSC in turn advised that: if a patient was ambulant, the ATV could be used; if not, St John Ambulance would determine next steps. To ensure our duty of care was fulfilled, we advised St John Ambulance that the event was located 150m further up the beach and that 4WD access via the NCSLSC ramp onto the beach (other than ATV) was not recommended. We also provided St John Ambulance with a map outlining various access points along the length of the course (see Tab C) so that if an ambulance was called it could be directed to the best location. Despite numerous phone calls and email confirmation, ambulance officers drove their 4WD straight onto the beach before being quickly redirected (with some difficulty) back up the ramp. It would be best practice next time to phone the ambulance officers at 7am on the morning of the event to reinforce requirements.

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Breach of Age Limits It came to the Organiser’s attention post event that a number of parents misrepresented their children’s ages and entered them in races beyond the permitted age limit. There is no dispute that the children were clearly capable as they all placed well in the medium course. However, the breach has highlighted the need to communicate more widely why the age limits are so important and that there will be strict enforcement of age limits in future. For 2020, the Organisers have determined to take the following approach:

• Advertise in the leadup that age limits will be strictly enforced. Those seeking a

waiver should direct their request to Triathlon WA. Only in exceptional circumstances will waivers be granted. The waiver must be in writing and provided to the Organisers at least seven days prior to the event. If Triathlon WA does provide a waiver, the participant will be allowed to compete.

• Include in our email to participants just prior to race day the following:

The North Cott Splash n Dash is sanctioned by Triathlon WA, who in turn set age limits based on Australian Medical Association recommendations for appropriate swim-run distances for children. Please support us in adhering to these age limits, not just for the safety of our competitors but to protect the reputation of our growing community event. Age limits will be strictly enforced through disqualification and future race bans.

• Our internal policy is that volunteers will be instructed to report and act on a

breach immediately. Those in breach will be prevented from racing/pulled out of the race, depending on when the breach is confirmed. The child will be publicly listed as disqualified and the committee will determine whether the family in question should be prohibited from entering the event the following year. Those who seek a waiver, should be told to direct their request to Triathlon WA.

The critical point is that our event is sanctioned by Triathlon WA, not just to ensure the safety of participants, but as an additional safety buffer for the P&C in terms of its duty of care. We are not a surf club but a P&C running a community event off site and in a higher-risk, water environment. If a child ends up injured with a life-long impairment his/her parents would likely be forced into suing the P&C to recover medical and other expenses. If the P&C is found to have had knowledge of the breach of age limit and failed to act on that breach, then the P&C will be exposed – not to mention the potential for reputational damage to the event. Triathlon WA’s perspective is strict. They have advised that they might, for example, in the case of the medium event, grant a waiver for a child who turns 10 in January-February prior to the event (as opposed to the usual 31 December cut-off). There would need to be accompanying proof of age and proof of competency (eg. swim certificate showing appropriate qualification.)

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Future Additions to the Event For 2020, the Organisers will be introducing:

• A ‘Fun Wave’ (at the end of the short course) for those who wish, for example to pop their three-year-old on their hip and splash in knee deep water. Triathlon WA has advised that this is done in other events and is a great way to include people with a disability, younger kids or kids who are feeling nervous/scared. A responsible parent/guardian MUST register to accompany the participant.

• A ‘Medium Plus’ course for ages 12+ comprising a 300m swim and 750m run.

The course will be classified as ‘competitive’ and will be run after the Medium course is finished. (The Medium course is ‘non-competitive’ per Triathlon WA guidelines, so the two courses cannot be run concurrently.)

2018 long course winner and 2019 runner up, Rahul Jegatheva has advocated turning our event into the WA State Triathlon championships. Though there would be publicity benefits, the Organisers have concluded, after discussion with Triathlon WA that:

• there would be numerous technical and organisational hurdles; • we would need to source $1,500 in prize money; and • this is ‘not the right fit’ for our event or place in the market (ie. shifts us into more

serious territory rather than a family-friendly, inclusive, community event). Grants and Sponsorship The North Cott Splash n Dash was delighted to see the return of Platinum Sponsor Humphrey Homes, Gold Sponsors GPs on Bayview and Shellabears and new Gold Sponsor Hollywood Orthopaedic. Cottesloe Council donated $5K toward running costs. Other cash sponsors included Silver Sponsor Azure Capital and two Bronze Sponsors, Multiplex and Eric St Physiotherapy, bringing total cash grants/sponsorship to $22,600. Significant in-kind sponsorships included Bernard Seeber ($6K design and printing services), Epistudios ($5K in-kind photography, videography, drone footage and production/editing services), North Cottesloe Surf Life Saving Club ($1,850 discount on their commercial rate) and Cottesloe Council (waiving their event and hire fees $780). Speedo donated goggles, which were awarded to the best Zumba dancers. Local businesses Murph & Murph (beach bag valued at $250) and Fiddlesticks Cottesloe (Sunnylife Inflatables valued at $300) donated prizes to award on the day. We received feedback that children were disappointed that there were no random prize draws as in 2017 and 2018 so a random prize draw, with 3-4 prizes will be reintroduced in 2020. For a full list of supporters see: https://www.northcottsplashndash.com/partners/ Grill’d Cottesloe (last time donated $7.5K worth of burger vouchers in the form of 500 certificates handed out to participants and volunteers) decided against continued sponsorship in 2019. They advised that a number of people were pushy in trying to use the vouchers for take-away, when they strictly specified in-store use only. In response, Grill’d Head Office directed that the certificates were not to be given out again. The Organisers will work to hopefully smooth over this relationship for 2020.

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Website, Marketing & Media The North Cott Splash n Dash was again marketed as WA’s only family beach swim-run event. Key messages such as ‘Swim. Run. Family Fun’ were employed. Popular competitors included:

• Jaime Bowler (2019 Rottnest Swim female solo winner); • Rhys Mainstone (broke the 2019 Busselton Jetty Swim solo record by 29 secs); • Harry Hewitt (former national schoolboy swim competitor); • Rahul Jegatheva (former U19 World Aquathlon Champion; represented Australia

in the International Triathlon Union Multi Sport World Championships in May); • Ceinwen Roberts (Port to Pub founder, organiser and Triple Crown open

water swimmer, who was to relay with her husband Andy, but had to pull out at the last minute for personal reasons); and

• Kat Porter OAM (three-time Australian Paralympic swimmer, who won Gold in the 100m backstroke in Beijing in 2008) who relayed with a friend.

These competitors were promoted through social media and to metropolitan media, successfully resulting in exposure in the POST and the Sunday Times STM Magazine. News organisations are ‘running lean’ and no longer interested in covering community-based events unless there is a significantly high-profile personality involved. A high-profile sporting figure within the Swanbourne Primary School community has indicated interest in assisting to promote our 2020 event. The marketing team hopes to secure this person and further plans to seek out ‘key people’ in other Western Suburbs schools to drive up participation in 2020. ‘This Is’ Series A ‘This is’ series was introduced on social media, posting pictures of everyday participants with witty blurbs to ensure a balance of serious and ‘everyday’ competitors. Other social media postings leveraged on last year’s key photographs as well as footage obtained through visits to swim events at Leighton (Jaime Bowler, Tim Hewitt, Rhys Mainstone), the Rottnest Swim, the Swanny Ocean Classic (Jaime Bowler, Ceinwen Roberts, Banfield family) and small film shoots with Melanoma WA (charity partner) and others. All sponsors and supporters were promoted through social media commensurate with the degree of their support. Port to Pub The North Cott Splash n Dash was again marketed as the ‘warm down’ for the Port to Pub held the Saturday prior on 16 March. Organiser Ceinwen Roberts promoted our event through her communication channels and gave us a place at the Port to Pub finish line to promote our event by offering glitter face painting. Hero Video The event’s 2018 hero video was shown at various hotspots including the Cottesloe Film Festival, Claremont Quarter and at school assemblies.

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Sandcastle Publicity Stunt Despite the rainy weather, the marketing team pulled off a successful ‘trial publicity stunt’ on Saturday, 9 March to build a long line of sandcastles at North Cottesloe Beach. Some great footage was obtained and bodes well for considering a Guinness World Record attempt (longest line of sandcastles) in 2020. General marketing Articles, flyers, posters and PDF advertisements were published online, in newsletters, on noticeboards and in other forums. They were widely disseminated to triathlon, surf lifesaving, exercise, swimming and other clubs, schools, councils, physiotherapists, swim websites (eg. Australia Swims, Oceanfit) and organisations seen to be ‘a good fit’. The marketing team also attended various events and open water swim meets (Cottesloe Film Festival Mary Poppins Returns 9 February, Little Nippers Carnival 10 February, North Cott and Freo Ocean Classic 16 February, Rottnest Swim 23 February, Port to Pub 16 February, Claremont Quarter) to encourage registrations, hand out flyers, do glitter face-painting, take photographs and record short interviews for Instagram and Facebook. Mail Chimp was used for bulk mail outs to previous 2017 and 2018 participants (encouraging them to again register) and to registered participants for 2019. Community Participation Gold Sponsor Shellabears was generous, devoting one third of a page of its paid advertising space in The POST’s Friday 15 March edition to promote the event. In addition to the participation of major sponsor representatives (Dean Humphries, Chris Shellabear, Daniel Cloghan, Mike Ledger) a further sense of community was cultivated with Mayor Philip Angers starting the long event and presenting medals and prizes. North Cottesloe Primary School Acting Principal, Gary Stenhouse started the short and medium course races. A welcomed touch was the increased participation of teachers, both as competitors and volunteers. Website The North Cott Splash n Dash website (https://www.northcottsplashndash.com) was updated with new content, feature stories, news events and has now been revised with photographs and content from 2019.

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Merchandise The Splash n Dash Team organised commemorative 2019 towels, participation medals and swimming caps for each participant. Promotional wrist bands and bumper stickers were used to promote the event. It was decided to not do a rerun of the white cap with the Splash n Dash logo and to instead use limited leftovers for replacement uniforms. In 2019, towels were sold on-line as part of the registration process (a successful initiative, along with the ability for those registering to donate). Total income of $1,200 was received from the online sale of towels and $736 from online donations. Pricing of the merchandise was increased in 2019 with towels sold for $20 online and $25 on the day, representing an increase to cost of purchase of 48.5% and 83.1% respectively. Financials The following table compares year on year revenue and expenses since inception of the event in 2017:

Splash 'n' Dash 2017 2018 2019

REVENUE Grants - - 5,000.00 Sponsorship 16,500.00 15,060.00 17,600.00 Registrations 6,319.25 7,566.50 9,324.75 Other 2,540.00 4,315.50 4,565.00 Total Revenue 25,359.25 26,942.00 36,489.75 EXPENSES Merchandise 3,955.00 2,894.64 2,088.20 Equipment 1,650.00 2,527.40 2,728.05 Safety 1,850.00 1,851.30 1,711.20 Event 4,854.95 5,066.61 4,265.34 Other 200.00 311.68 1,745.39 Total Expenses 12,509.95 12,651.63 12,498.18 NET PROFIT 12,849.30 14,290.37 24,031.57 less: Donation to Melanoma WA 1,500.00 1,500.00 1,500.00 North Cottesloe PS Proceeds 11,349.30 12,790.37 22,531.57

Comments of the financials - The increase in revenue is primarily a result of an increase in registration income in

2018 (+19.7%) and 2019 (+23.24%). - Sponsorship income increased 16.8% in 2019 due to successfully securing a new

Gold Sponsor, Hollywood Orthopaedics. - The receipt of $5k from the Town of Cottesloe provided a further benefit to revenue

in 2019 compared to previous years. - The purchase of merchandise for sale decreased year on year by 26.8% in 2018

and 29.2% in 2019. This is primarily the result of a lower number of towels purchased and sold in 2018 (100 towels) and 2019 (150 towels) compared to 450 towels purchased in 2017 (at a higher cost per unit due to supplier issues, then given to the first 100 participants - the remainder not fully sold).

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- The cost of equipment increased significantly in 2018 by 53.1% and by 7.9% in 2019 primarily due to an increase in the hire cost of BlueChip Timing.

- Event expenses decreased $0.8k (-15.8%) in 2019 due to large one-off costs incurred in 2018 including tear drop banners, lanyards, signage, uniforms and course equipment.

- Since inception, the expenses incurred to successfully operate the event have been $12k each year.

- See full financials at Tab D. Proceeds from the 2019 North Cott Spash n Dash will go to running next year’s event, the school’s STEM Program and to Melanoma WA. Melanoma WA Collaborating with a charity partner continues to be a positive experience and adds to the ‘community feel’. In the latter half of 2018 Melanoma WA’s team experienced significant upheaval with the departure of a number of key staff. Melanoma WA has advised that the positions are currently being filled and that the organisation needs our support ‘more than ever’. Melanoma WA’s ambassador Heather McNamara participated in a social media interview and also drove the four-hour return journey to participate in the long course relay with committee member Jane Vince Jones (herself experienced with melanoma). Melanoma WA lent us a tent, sunscreen, sunscreen station signage and gave us 30 broad brimmed hats. We also promoted events such as their major fundraiser, the Melanoma March held on Sunday 31 March. Feedback The North Cott Splash n Dash Team is in the process of consolidating feedback from all stakeholders including major sponsors, volunteers and participants. Feedback to date has been overwhelmingly positive with the NCSLSC particularly complimentary. Prominent members of the WA swim community, including Ceinwen Roberts, Paul Newsome and Bill and Saskia Kirby, strongly endorse the North Cott Splash n Dash as a sustainable community-based sports event. Feedback from participants via online survey after the event, has been very positive. 69% of respondents already plan on attending next year (with a further 23% ‘maybe’). 80% would recommend the North Cott Splash n Dash to a friend or colleague. 63% were able to name Humphrey Homes as the major sponsor. Encouragingly, ‘family atmosphere’ and ‘community feel’ were the ‘hands down’ highlights for respondents. Photography and Videography Arguably our most valuable in-kind sponsorship, Epistudios sent three staff to film on race day. The result is a number of hero images from drone footage and still photography, a 1.5-minute hero video and a number of ‘teaser’ videos. A number of volunteers with professional cameras also took still shots on the day. All of this footage will be used to promote the 2020 event.

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Food Stall The food stall was very successful despite initial hurdles with council requirements. Suzanne Butler, who managed the stall, is unable to do so in 2020. She believes the hard work has been done and that it would be easy enough for someone to run the food stall again in 2020 using her Food Stall Mud Map (Tab E) and ‘Food Stall – Food and Equipment List’ (Tab F). She recommends keeping the menu simple and again using Il Granino (Todd Kuehlmann) for bread rolls, which were fresh and high quality. The cinnamon scrolls donated by North Street Deli were also a huge hit. Also keep in mind council restrictions around not using plastic. The Team The 2019 Organising Committee was essentially the same team as in 2018 comprising Jodie Manning, Lara Bucher, Kath Kubicki, Talia Teoh, Louise Cramer, Jane Vince Jones, Jon Kappler, Sam Newall, Sonja Heath and new members Rosalind Burley, Clancy Jarvis and Jaime Atkinson. Their collective skills include high level project management, marketing, digital, design, legal and medical expertise. Building on the organisational template set down in 2017 and 2018, the Committee again set out to distribute workload and charge people with responsibility to run key areas in order to allow growth of the event. This was overseen and managed via a comprehensive project management plan and budget. Team members have agreed in principal to return next year for a fourth North Cott Splash n Dash on Saturday, 28 March 2019. An application has already been made to the Town of Cottesloe for a $5K grant toward 2020 running costs. Organisers will also consider applying for a $5K Healthway Grant, now that the school’s new website is imminent. As explained in the 2018 Post Event Report, a third event is pivotal in determining an event’s future. Now that a third event has been successfully held, the 2020 team will work toward increasing the reach of the event. It will also work on a succession plan to bring in others to take over key roles for 2021 and beyond.