1www.FallonResearch.com

MethodsMethods

Telephone Interviews Performed by Specially-trained Opinion Research Interviewers

Conducted with 800 Randomly-selected General Election Voters within the State of Ohio, using a Combination of Valid Residential and Cellular

Telephone Listings

+/- 3.46% Overall Estimated Margin of Error, with a Confidence Interval of 6.92% Within Which the Results Could Vary

April 7 – April 10, 2014

Data was Stratified so that the Differences in Vital Characteristics, such as Age, Race, Gender and Geography are Represented in Proportion to Their

Percentages of the Electorate

Due to rounding, not all results add up to 100%, and the data is presented in a different order than the questions were asked

2www.FallonResearch.com

The proposal to increase the cigarette tax, and use part of the funds for smoking prevention, has the support of nearly two-thirds of Ohio voters

surveyed and was well-received across the spectrum of partisanship

Do you favor or oppose Increasing the state cigarette tax by $1 dollar per pack, with part of the revenue dedicated to tobacco prevention, including programs to prevent kids

from smoking and help adults who want to quit?

Strongly favor49%

Strongly oppose24%

Somewhat oppose11%

Somewhat favor14%

Unsure2%

63% Total Favor63% Total Favor

61

36

65

34

64

33

0102030405060708090

100

Republicans Democrats Unaffiliated

Total favor Total oppose

OVERALL BY PARTY*

* Differences were not statistically significant

3www.FallonResearch.com

The idea of establishing comparable rates of taxation for other types of tobacco products was highly popular, and it even garnered substantial support

among voters who oppose increasing the cigarette tax

As you may or may not know, Ohio currently taxes cigars, smokeless tobacco products such as chewing tobacco, and electronic cigarettes, at a lower rate than cigarettes. Regardless of how you feel about

increasing the cigarette tax, do you favor or oppose taxing these other types of tobacco products at the same rate as cigarettes?

67% Total Favor67% Total Favor

Strongly favor50%

Strongly oppose20%

Somewhat oppose9%

Somewhat favor17%

Unsure4%

81

16

43

55

0102030405060708090

100

Favor increasing cigarette tax Oppose increasing cigarette tax

Total favor Total oppose

OVERALL BY TAX PREFERENCES

4www.FallonResearch.com

There is exceptionally high support for restoring tobacco prevention programs, which, very tellingly, received the greatest backing from those who have

firsthand experience to understand the effects of smoking

As you may or may not know, Ohio receives about $825 million dollars in revenue from tobacco taxes each year. Currently, none of this money is used to fund a tobacco prevention program to prevent kids

from smoking and help adults who want to quit. Would you favor or oppose dedicating $50 million dollars of the state’s tobacco tax revenue to tobacco prevention programs, which would restore funding cuts

made to the program in recent years?

69% Total Favor69% Total Favor

OVERALL

Strongly favor48%

Strongly oppose17%

Somewhat oppose10%

Somewhat favor21%

Unsure4%

67

28

76

23

71

24

0102030405060708090

100

Non-smokers Regular smokers Former smokers

Total favor Total oppose

BY SMOKING HABITS