10 1 retail flower shops
DESCRIPTION
TRANSCRIPT
Chain of Distribution
Term: Full-service flower shop
Flower: Solidago
Solidago
– Availability: *Year Round*– Color: yellow – can be dyed red– Air-dries well; often contains long
enough laterals to be used individually.– Small filler flower, also canbe used as a
line element in smaller-scaled designs.– Longevity: days 7-10– Sold by Bunch– Cost: $5/bunch
Full-service flower shop
• A flower shop that provides every floral product and service needed by customers including delivery and wire-service
Warrenton Full-Service Shops
• A Budding Affaire – By Sheetz
• C&S Flowers – by bowling alley
• Designs by Theresa – Main Street
• Village Flowers – Main Street
Retail Floral Businesses
• Most are individually owned or family operated employing fewer than ten people
• Many people operate flower businesses from their basements or garages– Especially wedding florists
Limited Service Shops
• Also called stem shops• May be located in malls, hospitals or grocery
stores• Primarily sell cut flowers or bouquets• May have limited prepared arrangements• May take orders for limited items• Don’t deliver• Don’t take wire orders• Limited offerings
Today
• Make a mound arrangement• Remember to:
– Soak – don’t dunk your foam– Tape your foam down– Green your arrangement
• After those things, – Set your outline with carnations– Fill
• Photograph• Make a list of all flowers used
Tomorrow
• Mrs. Catir will be here
• Do your design report & post it to your folder
• You will have a quiz on the flowers from the last two weeks– Going back to Monte Cassino Asters on 9/21