ManagingaBillionDollarSEOStrategy

Ayima Insights2016/03/10

Private & Confidential - Not to be distributed

WhatisEnterpriseSEO?

TheyareHuge…

Relationships!

Where’smyHockeyStick?

Performance‘HockeyStick’

External(Client)Engagement

WhyClientsUseanAgency

WeMakeFriends

Purpose/Title:Speak Their Language: IT Team

If I am talking to the web operations team say we need to:

• Reduce Errors

• Eliminate Redirect Chains

• Block Bots

We won’t get much buy-in.

But if instead I say “Reduce Unnecessary Requests or Save Resources” I’m talking their KPIs.

Design:[ animated change from what we want vs what we say? ]

Sources: (ideas from SEJ deck slide – next - delete)

NextLeadin:We can change the language, or we can change the approach…

Synchronize:ITTeam

ChangeYourAngle

UnderstandthePoliticalLandscape

Purpose/Title:Get to the Point

Executives are busy, We all are. The greatest thing about the internet is also the greatest downfall. We can be connected to limitless information, or we can be inifinitly distracted. Flooded by emails, and you want to send a 20 page POV, or a 95 page audit? It will NOT get read.

So the Ability to be concise is critical! Main points need to be described in the first sentence of an email and convey priority and importance. Pitch around a business case (business KPIs)o Summary, Conclusion, Action, etc.o Screenshot

Design:[ IMAGE ]

Sources:

NextLeadin:So, that is how we set up our client engagement, but how do we structure our team to ensure success.

GettothePoint

InternalTeamSupport

Efficiency:Automation

Purpose/Title:Efficiency: Project Management

Integrating into the Systems at VerizonBuilding our own custom tool to manage the deluge of tasks

MIGHT KILL THIS SLIDE…SEE Eric’s representation on next slides

Design:[ IMAGE ]

Sources:

NextLeadin:DDD

Efficiency:ProjectManagement

Client

Ayima

NewClientProject

AyimacreatesSEOsolution

EngageAyima

Deliversolutionto

Client

BeingThere:IT&SEOCollaboration 2015

2016

426HourssupportingIT

368ticketstested

39SEOReleases

MakingGreatConsultants

EnablingPositiveCulture

Cheers!