A presentation given by Jo Wilson

Director Fill The Gap Marketing Ltd

at the BizGen Conference and

Expo Lincoln

10 business boosting tips

for marketing your company

Focus. Focus. Focus.

Create a very specific profile of your

ideal client or clients

Hello. Will you marry me?

I know it’s our

first date, but

MARRY ME!

Hello. Will you marry me?

Marketing is a system

The magical formula: AIDA.

Well, almost magical

Attention

Interest

Desire

Action

Ask your clients for their input.

They KNOW

Be very clear and specific

about why you are special

Different products for different types of client.

The client continuum

Know

Like

Trust

Buy

Refer

John Jantsch

Social Media Central

Content is King – create some!

Client Testimonials – get some!

“Jo has great knowledge and experience in marketing. Jo created a

great marketing plan for us, her approach is friendly but professional

at all times and she delivers what she says she will, when she said

she would".

Mrs Lesley Butlin, Director, Weight Wise Academy

Words that cut like a knife – write some!

Thank you for listening

For more useful information

to help you to grow your business you can:

visit our website www.fillthegapmarketing.co.uk

follow me on Twitter @JoFilltheGap, read our blog, or LinkIn

Please do!

BizMidlands.co.uk