10 - diseno punto mx
DESCRIPTION
A presentation on who we are, where we come from and how we work for the Disenopunto MX Conference in Monterrey 2012.TRANSCRIPT
Locus Research product development This is a presentation about Locus Research Where we come from Who we are How we work and how we have benefited from this
Timothy Allan founder httpwwwlocusresearchcom
Tena measure of success
Tena measure of success
Locus Research product development This is a presentation about Locus Research Where we come from Who we are How we work and how we have benefited from this
Timothy Allan founder httpwwwlocusresearchcom
Add information about the Powhiri from Te Ao
Karanga the call
Whaikorero the formal speecheshttpwwwtearagovtnzen1966aotearoa1
Powhiri a welcome
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
Aotearoa
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
AotearoaThe land of the long white cloud
New Zealand
AotearoaNew Zealand
AotearoaNew Zealand
MonterreyMexico
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Tena measure of success
Locus Research product development This is a presentation about Locus Research Where we come from Who we are How we work and how we have benefited from this
Timothy Allan founder httpwwwlocusresearchcom
Add information about the Powhiri from Te Ao
Karanga the call
Whaikorero the formal speecheshttpwwwtearagovtnzen1966aotearoa1
Powhiri a welcome
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
Aotearoa
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
AotearoaThe land of the long white cloud
New Zealand
AotearoaNew Zealand
AotearoaNew Zealand
MonterreyMexico
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Add information about the Powhiri from Te Ao
Karanga the call
Whaikorero the formal speecheshttpwwwtearagovtnzen1966aotearoa1
Powhiri a welcome
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
Aotearoa
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
AotearoaThe land of the long white cloud
New Zealand
AotearoaNew Zealand
AotearoaNew Zealand
MonterreyMexico
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
Aotearoa
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
AotearoaThe land of the long white cloud
New Zealand
AotearoaNew Zealand
AotearoaNew Zealand
MonterreyMexico
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Ao~tea~roa
Aotearoa is made up of either two or three words Aotea and roa or Ao tea and roa Aotea could be the name of one of the canoes of the great migration the great magellan cloud near the bright star Canopus in summer a bird or even food
Ao is a cloud dawn daytime or world
Tea white or clear perhaps bright
while Roa means long or tallhttpwwwtearagovtnzen1966aotearoa1
AotearoaThe land of the long white cloud
New Zealand
AotearoaNew Zealand
AotearoaNew Zealand
MonterreyMexico
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
AotearoaNew Zealand
AotearoaNew Zealand
MonterreyMexico
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
AotearoaNew Zealand
MonterreyMexico
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
No8 Wire
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Your culture is an expression of who you are your are influenced by where you come from It Educates your idealogy
Isolation finds its place
Independance is a developed trait that was required
Resourcefulness means long or tall
Culture
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Len Lye
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Peter Blake
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Edmund Hillary
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Bill Hamilton
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Mark Pennington
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Doreen Blumhardt
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Our approach to work is both a product of our place and where we are from and our desire to think differently about what we do and how we do it
What do we do
Why do we do it
How do we work
Locus Research
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
We research create develop test and deliver products to market
85 of all products to market in 10 years
Research underpins this performance
We develop products amp
take them to market
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
locusresearchlocusresearch
copy COPYRIGHT LOCUS RESEARCH LTD 2011
Visit httpwwwlocusresearchcom Our Locations Studio Mauao 4a Grove Ave Mt Maunganui Tauranga 3116 | Studio Six Bee 6b Ponsonby Road Auckland Our Contact Details Ph +64 7 5715 007 (Tauranga) +64 9 360 0821(Auckland) email enquirieslocusresearchcom
Eco-System
Applied Research(empathy and perceptiveness understanding method)
Tranparent and Evidential Processes(authenticity analytics process rigour benchmarking)
Established Commitment To Sustainability(integrity experience focus)
Originality(Creativity independance insight)
Conference Papers Presentations(researchscience leadership cutting edge research expertise)
LCT Leadership and Education(educational leadership enlightening guiding empowering enabling)
Industry Collaboration and Exchanges (collaborativebusiness leadership strategic cross-domain knowledge sharing)
Active Involvement In Design-related Events (industry leadership design commitmentrelevance raising awareness spectacular)
FOUNDATION Roots Company Ethos
Locus Research Eco-System
copy Copyright Locus Research Ltd 2011
FOUNDATI Root Company Ethos
OFFERING Main Trunk
PRODUCT DEVELOPMENT Systems focused
Productspecialists
Brandaware
Businesssavvy
Sustainabilityexperts
The belief that accountability does not inhibit creativity
Integration through diversity
Working with businesses from different sectors and sizes
METHODS OF GROWTH Branches And Leaves Individual Specialties Leading Projects
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
It is necessary to have a wide range of skills to develop products in New Zealand This lack of specialisation is not a substitute for knowledge in particular areas but pushes you to learn more about the whole process
Isolation means you just need to do it
Self Reliance no one else will do it for you
The Generalist
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Research Develop Manage
Product amp Service Brand amp Graphic Life CycleThinking BusinessCommercial
Common Skills we apply through the delivery of all of our work
The areas we actively integrate in our workflow
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Raw materials amp energy
Emissions to air land amp water
The Environment
SYST
EM U
ND
ER A
NA
LYSI
S
Was
te M
an
agement
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
The product system
Defines all the important aspects of the product
1 What is the lsquocore functionrsquo of the product (describes it as a service)2 Who the users customers stakeholders and influencers3 What the product requirements are
a Customerb Userc Stakeholderd Technical
4 What the product life cycle and interactions are 5 How it is intended to be produced (materials and processes)
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Production Distribution Retail Use Disposal
Customer
User
Requirements
Stakeholder
Technical
Product System
Manufacturing Use DisposalDistribution Retail
Requirements User Groups Product Life CycleStakeholders
C ustomerRequirements
TechnicalRequirements
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Product Development Process
research seed
production sapling
to marketricker
in marketmature kauri
prototype seedling
idea developed seed
The final size of a Kauri is often determined by itrsquos conditions but can grow upwards of 30-40 metres high and several metres wide Kauri can survive for thousands of years the oldest in New Zealand being estimated at between 1200-1500 years
After 50 years or more the trees will reach the forest canopy The tree will slow itrsquos upward streak and start to broaden and develop the iconic crown it is well known for During this time it will also start to shed the lower branches in a process called abscission leaving the trunk free of knots to become whatrsquos known as lsquopolesrsquo or lsquorickersrsquo
The young sapling bristles up a and grows a spiky coat developing at a rate of approximately 10-25cm a year
As a seedling they will develop oblong shaped green or reddish borwn leaves quickly dependnig on how much direct sunlight they are exposed too
If the seed finds itself in dry but cool conditions and isnrsquot deposited too deeply or eaten by insects or birdlife it will germinate and shed itrsquos coat after 35 days Kauri seeds have bee known to develop on fallen trees or even in the litter at the base of the parent tree a very hardy habitat
The seed of the magestic Kauri is dispersed after pollination by the wind travelling a distance of up to 15 km before settling ideally in the cool moist foliage under the Manuka tree The Kauri seeds special wing like form helps to carry it far from the parent tree allowing it to grow gradually and broaden over decades(Stewart Kauri 2008)
a life cycle perspectiveThe product development process as illustrated through the life cycle of a native Kauri tree
Kauri forests are among the most ancient in the world The antecedents of the kauri appeared during the Jurassic period (between 190 and 135 million years ago) Although the kauri is among the most ancient trees in the world it has developed a unique niche in the fores
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
our frameworkOur work has evolved from a series of frameworks covering individual disciplines to a unified development structure
not a prescriptive process for development
a descriptive framework to deliver consistently
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
PHASE 01 PHASE 02 PHASE 03 PHASE 04 PHASE 05
01 Planning 02 Research 03 Concept 04 Embody amp Detail Commercialise
PLAN amp CLARIFY FOUNDATION RESEARCH DEVELOP CONCEPTS IDEA EMBODY amp PRE PRODUCTION SALES amp MARKETING
Technical DevelopmentPDSDiscovery Commercialisation
Scoped TechnicalDevelopment
PrincipleSolution
Defined Project amp Research
Final Design amp Transfer
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
TASK
SEQ
UEN
CE
Planning Research CommunicatePLAN amp CLARIFY RESEARCH SPECIFY SCOPE COMMUNICATE
Into the industry product context and market conditions that drive sales in the product category This is deliberately broad to establish connections between the consumer the product the market and the distribution and sale of the product
The Project
The Product
The Company
The Market
The Consumer
TechnicalDefine technical performance requirements and other technical factors such as Standards
ConsumerDefine the consumer and market trends to understand where the product category is moving and identify design opportunities
EconomicDefine the price points and margins along with other economic factors
EnvironmentalDefine product sustainability in the context of the product category using initial tool sets
Should define the following
Goals
Range
Performance
Programme
Product Strategy
Market Strategy
Plan
Cost
Resource
Risk
Payback
Present
Discuss
Assess
Review
Conclusions
Decision
DEL
IVER
AB
LES CLARIFICATION RESEARCH DEFINITION SCOPE COMMUNICATION
Defined Project and its ObjectivesDefine and outline the Product Service or SystemDetail Company Specific InformationDefine the MarketsIdentify the primary consumersusers
Define Customer RequirementsDefine Technical RequirementsDefine Intended markets investigate drivers and product positioningInvestigate competing product price points performance levels and general attributesDocument Resource andor material and production factorsInvestigate Intellectual Property landscapeInvestigate distribution and Supply Chain aspectsInvestigate Environmental Aspects and ImpactsResearch relevant standards and compliance issues for target markets
Set Design GoalsObjectivesDefine intended product itemrangeSet Performance GoalsSet Technical TargetsDefine testing amp development programmeDefine Product Life CycleProduct System in relation to user groupsDefine Product Functional UnitDefine Product implementation strategyDefine the proposed market entry strategyEstablish enviornmental characteristicstargets
Project planRisk Assessment and ManagementFinancial Assessment (ROI IRR NPV)Resource RequirementsProvisional Costing
Present the Documented PDS for reviewManagement review and clarificationAssessment of the project viability vDecision to proceed request further information or to stop
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
TASK
SEQ
UEN
CE
Plan Research amp Generate Concept Embody CommercialisePLAN amp CLARIFY RESEARCH CREATE DEVELOP CONCEPTS EMBODY amp TEST DEFINE amp RESOLVE DOCUMENT amp PRODUCTIONISE
ClarifyCompanyIndustry SectorProduct amp Service Target Markets
DefineGoals amp VisionReportingKey StakeholdersFunding MechanismProject Champion
ResearchTechnicalConsumerEconomicEnvironmental
SpecifyVision amp ObjectivesStructure amp ScopeOutline amp DeliverablesUsers amp StakeholdersCustomer RequirementsTechnical RequirementsMaterials amp ProcessesManufacturing amp SuppliersSupply Chain amp DistributionSales amp MarektingProduct offerCommuication StrategyPricing Structure
StdrsquosCompliance amp TestingLife Cycle ManagementRisk amp Management
ScopePlanEstimateResourceReturn
GenerateA wide variety of possible system solutions
CommunicateThe ideas in a coherent manner to all key stakeholders
AssessThe ideas and stakeholder feedback and document for approval to proceed
Isolate amp IdentifyOpportunities with the product system Identify key streams for downstream development
Search amp CombineAcross all streams for dominant themes and ideas Review key ideas and where possible combine critical streams
EvaluateEach potential solution against established criteria and scope outlined in the PDS document
DevelopThe product system amp technology Embody ideas functionally amp structurally
Select amp Make Prototype system amp technology with effective function for testing amp evaluation
RefineAnd improve system amp technology for consumer evaluation and testing Evaluate against criteria established in the PDS document
Test Test system amp technology through external lsquoMethod of Limitsrsquo trial with end consumers
EvaluateResults amp establish final amendments
ResolveFinal design specificationsDocuments for final costing
ApproveFinal system amp technology and specifications to proceed to commercialisation
SpecificationsDevelop detailed specifications for manufacture
TransferSystem amp Technology into the supply chain
TroubleshootAreas where specifications and assemblies
Sign OffAll pre-production samples against specifications
DEL
IVER
AB
LES PROJECT
CLARIFICATIONPDS PROCESS amp DOCUMENT
GENERATE amp COMMUNICATE KEY IDEAS DEFINED IDEAS REALISED amp TESTED PRODUCTION
Prepare PDS propsal to scope first stage of project research to validationApprove the Project Development and Validation phase
Project Development SpecificationProject Plans amp OutlinesDetailed Cost ProjectionsDefined Project StructureRisk Assessment
Review project amp approve amend or reject proposed outline
Capture all ideas generatedDocument full range of ideas coveredAssess Ideas ObjectivelyCommunicate to key stakeholders
Concept Development ExplorationDocument the critical solution streams for considerationEvaluate and select the key idea(s) to enter embodiment
Embodiment Design SpecificationFunctional prototypesPreliminary Performance TestingConsumer Evaluation amp Testing
Full system testingFull validated costing amp BreakdownsFinal Approved Design amp SpecificationApprove final supply chain
Pre-Production TrialsAll technical specifications released to supply chainQC and Approve all masters and approve all final Pre-Production for product
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
PDS RESEARCH
Approach prospectivedistributors amp present vision for early buy in
RampD StrategyOpportunity amp Business Case
Foundation ResearchInitial Research Investigation
TECHNICAL DEVELOPMENT
Research amp DevelopmentDevelop Core Products
CerticationProduct Certication amp Accreditation
COMMERCIALISATION
License AgreementsHoA amp Supply Agreements
Tech TransferTransfer of Assets to Distributor
Market ReleaseProduct Launch
Secure EarlyDistributor
Product EvaluationProduct Assessed by Distributors
Product TrialProduct Trial carried out by Distributor
Tech Transfer
CommercialisationEntry Phase
Pitch PresentationCreate Sales Presentation
Principal DesignProduct Range amp Technology
Discovery PDS Concept EmbodimentDetail Commercialisation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1716
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Design Process
Commercialisation171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Management
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Filing Structure
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Timekeeping
171 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Invoicing
The 17 categories as outlined on the left illustrate the filing structure consistently applied across filing and accounting systems and software for all Locus Research projects and development
The key six areas that these are applied to are highlighted below and demonstrate how each is applied to itrsquos relevant field This consistent use of categories increases our efficiency and provides an easy-to-follow- workflow and development process for both Locus Research staff and their clients
Our design process employs the first six categories of the development process used consistently throughout everything we do This continuity ensures out designs fully conceptualise a wide range of options resulting in highly resolved and functional outcomes
Each number of the 17 values above represents a category we apply to our filing system as outlined in the diagram This filing structure is also applied within Basecamp for easy file and information sharing with clients
We employ the second half of the process structure to our commercialisation phase The production of sales collateral and development of assets are created and filed under this system for consistent application across the board
Through the use of internal timekeeping journals and the online Harvest time management resource we plan and record time spent on different aspects of a project divided into the filing structure categories
The management of any given project is featured in a number of key steps from the full development process All relevant information in filed within these categories from our internal filing system through to our invoicing and timekeeping software and documentation
Once time has been recorded against a project using the Harvest timekeeping system These categories are also evident in our invoicing as clients can connect what elements of a project have been worked on through these references outlined in the invoices sent out
Sustainability
amp Life Cycle Thinking
17
Training amp Education
16
Sales amp Marketing
15
Business Development
14
Meetings amp Client Liaison
13
Coding amp Programming
12
Digital
amp In
terac
tion D
esign
11 Prin
t Col
late
ral amp
Pac
kagi
ng
10
Bra
nd C
onte
nt
9
Programm
e Direction
amp Managem
ent
8
IP amp Legal
7
Testing amp Compliance
6
Manufacturing amp Supply Chain 5
Embodiment amp Detail 4Ideatio
n amp Concept3
Rese
arch
amp D
ocum
enta
tion
2
Plan
ning
amp C
larif
ying
1
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
These are examples of some of our work illustrating how we put these ideas and approaches into practice
Research underpins each development
Insight is generated from our understanding
Delivery of a complete product solution
Our work
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
CircadianDevelopment of a fundamentally new sleep system
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
CortexDevelopment of an Exterior Cladding System
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Prototyping
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
CurveDevelopment of a Surfboard Travel System
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Prototyping image
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
EncircleNon Invasive Compression Therapy
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Get SortedWardrobe amp Storage System
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Hip FitHip Impact Protection for the Eldery
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Programme Report
96billable
DELLOCH HIP PROTECTION JAN 2011 - DEC 2011
3158 hours
208483 $575 drop tests
100200300400500 Hours
JANrsquo11 FEB
PDS
MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
600
Hou
rs
Business Development
Coding amp Programming
Planning amp Clarification
Travel
Sales amp Marketing
Digital amp Interaction Design
IP amp Legal
Brand amp Content Development
Print Collateral amp Packaging
Manufacturing amp Supply Chain
Embodiment amp Detail Development
Meetings amp Client Liaison
Programme Direction amp Management
Research amp Documentation
Testing amp Compliance
Ideation amp Concept Development
lt1
lt1
lt1
lt1
15
17
36
41
44
57
79
82
123
124
184
1881
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16 400
Hou
rs
200
Hou
rs
Male amp Female Style Undergarments
Two Protector Pads Varients
International Certification
Fully PackagedProducts
Established Supply Chain
Alarm dev stopped
IP filed
Shield tool
Active tool
Cardiff Testing First Distributor Pitch
Operational Content Management Website
Two Patents amp Two Design Regs
2000
4000
6000
8000
10000 $
Tool
ing
IP Pro
toty
ping
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Innovation ConsultingSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Six Lenses for Innovation understand innovation within your business
The Art of Product Development learning about the whole development process
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Six Lenses for InnovationSix Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialization process or program
Cross company reviewIsolate the issuesSeek solutions
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
ACME CorporationProduct Development amp Innovation Review
Poor ExcellentAverage
your level of RampD performanceAcross all Six Lenses
1 Six Lenses For Innovation
2 Acme Overall PerformanceThis summary outlines your current RampD performance taken from the LIC NPD Programme Assessment
Group Modes
Cross Pollination
Environment
Culture
Learning
Groups Teams amp Culture
Management amp Process
Process amp Approach
Gates amp Milestones
Programme Management
Partnerships amp Alliances
Commercialisation
Business Case
Handover amp Transition
Market Entry
Intellectual Property
Problem or Need
Customers
Market Research
Brand amp Marketing
Customers amp Markets
Constraints
Expectations
Barriers
Success amp Failure
Case Studies amp Constraints
Idea Sources
Creativity
Vision
Creativity amp Vision
SIX LENSESFOR
INNOVATION
Managementamp Process
Commercial-isationProcess
Consumersamp Markets
Case Studiesamp
Constraints
Creativityamp Vision
GroupsTeams ampCulture
3 Indicative Performance by LensPerformance within each of the six lenses showing you where youare strong and where improvement may be required
Six Lenses for Innovation is a process developed by Locus Research to help companies review and assess the performance of their product development and commercialisation process or programme
This process seeks to understand how RampD and is structured within your business and how each area activity and or discipline interacts and interfaces together
The Six Lenses for Innovation process looks through six lenses at your company to identify areas of concern or issues that may limit innovationThe process draws out insights and recommendations that have the ability to change practice and behaviour to improve development outcomes
Poor ExcellentAverage Poor ExcellentAverage
Poor ExcellentAverage
Poor ExcellentAverage Poor ExcellentAverage
Testing Validation amp Compliance
Poor ExcellentAverage
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
The Art ofProduct DevelopmentThe Art of Product Development is a three part capability development workshop series designed to help companies become better at developing new products and delivering them to market
Identifying Winning ProductsSuccessful product DevelopmentCreating Market Value
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Open ActsSince we first started we have worked on programs for advocacy not for profit tackling issues we believed in or have a passion for
Metaform sustainable materials amp design
Design room craft and design to an audience
Life cycle thinking workshop series
SPD guide for the designers institute
YIA young innovator awards
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
Summary What have we learnt over the course of ten years what is important and what are the things which define and differentiate us from others
Integrity in what you do
Defined Ethos to guide your direction
Going beyond just your own work
Integration helps to create better products
Operations is not just for factories
jan
feb
mar
apr
may
june
july
aug
sept
oct
nov
dec
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design
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2003
2004
2005
2006
2007
2008
2009
2010
2011
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2012MarLocus turned 10 years old
2011DecDelloch Hip Protector launched into the marketOctlsquoSuccess Grows on Wooly Backsrsquo article featured Prolan new Lanolin lubricantSeptBlythe Rees-Jones joined the board of the Designers Institute of New ZealandAugBlythe Rees-Jones judged the Best Awards Product sectionJunDr Wayne Mapp Minister for Research Science and Technology visited Locus Research StudioMayLocus teamed up with Motovated Design amp Analysis for the first lsquoSuccessful Product Development SeminarrsquoAprLocus featured on AMP ndash Growing Business on TVOne
Encircle won a Medical Design Excellence Award (MDEA) in the USMarEncircle selected as a finalist in the DuPont Australasian Innovation AwardsFebJono Jones joined the Locus team on a design internship
lsquoAdvances in Therapyrsquo medical paper published on Encircle Compression Therapy
2010DecEngineer Chris Brown rejoined Locus design team to work on the Delloch Hip ProtectorOctlsquoBay Innovators Pile up the Design Awardsrsquo article in the Bay of Plenty Times about the Locus Research design team
lsquoMaking Products Better by Designrsquo article by Yoh Kar Lee on Locus Research and how we work
Encircle amp Forester appeared on Campbell Live with Blythe Rees-Jones
Encircle won silver at the Best Awards amp Forester awarded bronzeSeptTimothy Allan made a Fellow of the Designers Institute of New Zealand (DINZ)
AugGetSorted Wardrobe amp Storage System released nationwide in AustraliaMayLocus Research presented in the Sustainable 60 Seminar SeriesMarchLocus Research sponsored the first Life Cycle Management Conference in New Zealand
Young Innovator Awards launched in the Bay of PlentyFebVicky Teinaki attended lsquoIXD 10rsquo in Georgia US
2009DecLocus Research named Overall Exemplar (Small Business) in the Fairfax MediaPricewaterhouseCoopers Sustainable 60 ChallengeNovLocus Research appointed to MFE Product Stewardship Assessors panel
Principal Timothy Allan presented lsquoDesign for a Sustainable Worldrsquo at World Usability Day OctEncircle Medical Devices reached the semi-finals in the New Zealand lsquoFocus on Healthrsquo Challenge
Locus Research completed the lsquoBuilding Blocks of Sustainable DesignrsquoSeptCortex Exterior Cladding System for Pacific Wood Products won silver at the Best Awards in the non-consumer category and was one of only two finalists for the Sustainable Product Design Award
Drybase won bronze at the Best Awards in the non-consumer category AugCortex awarded Sustainable Design and Innovation category for central and southern areas in the NZI National Sustainable Business Network Awards
Locus organised Tom Sutton GM Frog Milan to speak at AUT on the development of medical devices
Vicky Teinaki attended lsquoUX AustraliarsquoMayPrincipal Timothy Allan travelled to Asia to speak on Life Cycle Thinking in Shanghai and Beijing at Impressions Symposium for Fortune 500 company Avery Dennison
Timothy Allan spoke at Phillips Hong Kong Design Studio on Life Cycle Thinking and visited Dell in Taiwan
FebBlythe Rees-Jones travelled to the Italian merino supply chain as the Bella Merino Ambassador
Rogier Simons joined Locus Research as senior designerJanCoast New Zealand and Locus Research created the Louis Vuitton Pacific Series lounge interiors with Verda Pollen and Essenze
Locus Research opened Studio Sixbee in Ponsonby Auckland Vicky Teinaki joins the Locus Research team as an interaction designer
2008DecDesign leader Blythe Rees-Jones was selected to be the 2009 Bella Merino AmbassadorNovTimothy Allan travelled to Ireland to present at lsquoRe-Form 08rsquo on Life Cycle Thinking He attended and visited 1Michael Braungartrsquos Nutec conference 2TU Delft (Holland) DFS department 3Milano Polytech Ezio Manzini 4Frog Design Milan 5Therefore Design London 6Onzo London 7Lightweight Medical GlasgowJun-AugLocus Research co-hosted the Life Cycle Thinking Series held at Unitec Auckland
Locus Research and Scion co-sponsored the Sustainable Design and Innovation award for the SBN Awards Timothy Allan and Trevor Stuthridge judged finalistsFebCurve Surf exhibited as a finalist at renowned sporting fair ISPO
Locus Research committed to the establishment of a Life Cycle Thinking studio course at Unitec with Hothouse director Dr Cris de GrootJanLocus Research relocated to new premises at lsquoStudio Mauaorsquo at the base of Mount Maunganui 100 meters from the beach
2007NovTransform Project was successfully concluded with all six finalist companies awarded funding OctTony Clifford President of PMA presented Compass findings to the PMA delegates
AugThe Locus Research developed Curve Surfboard Travel System product won silver at the Best Awards in the consumer product category
Legacy Hold Taapa product won bronze at the Best Awards in the Furniture category JuneLocus Research had three finalists selected for the Best Awards Telecom5up by Kylie Baker (student) Taapa (furniture) and Curve Surf (consumer product)
2006NovLocus Research Transform proposal accepted by the board of Textiles New Zealand SeptBlythe Rees-Jones awarded a professional membership to DINZ AugTimothy Allan appointed as a judge for the sustainable product design award for the 2006 Best Awards JuneKaroline Jonsson a design engineering intern from Chalmers University and graphic designer Ailie Rundle joined the Locus teamMayTimothy Allan gave a lecture on Sustainable Product Design for Otago University and Otago Polytechnic
Locus Research started the collaborative project Compass investigating the US market for major forestry companies Panpac and Tenon AprilReport into the European context of Sustainable Product Design completed for the Ministry for the Environment
2005NovSimple Vision range released into New Zealand stores nationwide with a great response from consumersOctTimothy delivered lsquoLife Cycle Thinkingrsquo paper at the sustainable business conference for the Sustainable Business NetworkSeptJosh Astill joined Locus to undertake research in Sustainable Product Design at TU Delft in Holland co-funded by the Ministry for Environment
JulyTransition research investigation into sports and equipment future direction completedFebBlythe Rees-Jones visited ISPO international sports and equipment fair in Munich to further his research
2004 OctUrbis magazine featured Locus Research and a design approach with new materialsAug-OctLocus Research undertook the development and project management of the Bombay Sapphire Design Room at Air New Zealand Fashion Week with great successSeptBlythe Rees-Jones joined Lightweight Medical for a reciprocal internship in Glasgow and London for nine monthsAugTimothy Allan appointed the external design director of Legacy Timber Ltd to assist in the development of new product for marketJulyLocus Research established a formal alliance with Tim Grant associate director of the RMIT Centre for Sustainable Design and director of Life Cycle Strategies
Locus Research gained a formal alliance with Lightweight Medical Ltd (UK) to undertake collaborative research and commercial work in the area of sustainable product developmentJuneTimothy Allan appointed as advisor to the London Sustainable Design Collective
Simple Vision range launched at EON Design CentreMayCircadian Living System selected as one of only 13 finalists for all categories in the Dupont Australasian Innovation Awards in Melbourne from more than 90 entries Timothy Allan flew to Melbourne for the awards met Australian Minister for Science and Dupont Australasia managing directorAprilSimple Vision awarded highly commended at Designex04 in Sydney
Timothy Allan completed experimental Life Cycle Analysis for UK based BEP (Business Environment Partnership) in collaboration with Lightweight Medical Devices (UK)
JanScion commissioned Locus to undertake research into exterior cladding resulting in the successful Guardian exterior cladding study This became the template for the first lsquoProduct Development Specificationrsquo (PDS) that Locus produces
2003AugRyder Meggitt graduate from Glasgow University Design Engineering course joined Locus for a 9-month internship in sustainable product designJulyNeil Tierney graduate from Glasgow University Design Engineering course joined Locus for an internship in sustainable product design and completed the Circadian System Life Cycle AnalysisJuneMetaform03 exhibition premiered at the Auckland Museum (June-Sept03) with a follow on exhibition at the Dowse (Nov03-Jan04)MarID Graduate Jared Mankelow joined Locus
2002OctJeeves Table selected amp exhibited at Interiuer02 in Belgium (Kortrijkt) Design for Europe competitionAugID Graduate Blythe Rees Jones joined Locus Blythe was awarded Best Young Product Design at Best Awards 2001May-JuneLocus established Metaform03 concept and developed the exhibition and competition format including the procurement of major sponsors Carter Holt Harvey and ProdesignMarTimothy Allan established a design company that will specialise in the area of Sustainable Product Design