10 Email MarketingBest Practices

10 Email MarketingBest Practices

INTRODUCTION Whether used for communication withcurrent clients or to prospect for newleads, email is a still a powerful andefficient tool for advisors. As a piece ofyour overall marketing mix, email isessential; as important as direct mail,social media marketing, and digitaladverting. However, many advisors missopportunities to get the most out of theiremail. Here are ten best practices foremail marketing.

BUILD ANEMAIL PIPELINE

01

SEGMENT02

AUTOMATE03

PERSONALIZE04

INCLUDE IMAGES05

USE CTA BUTTONS06

SIGN UPSSSSISISGIGIGGGNGNGNNNUUUUPUPUPPP

SIGN UPSSSSISISGIGIGGGNGNGNNNUUUUPUPUPPP

MEASURE RESULTSCLOSELY

07

MAKE MESSAGESSHORT AND SWEET

08

USE GOOD SUBJECTLINES

09

USE SIGNATURE LINE 10

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