10 Email Marketing Tools For Business — ProfessionalDigital Marketing Assistant

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Looking for an ultimate email marketing tool? Here are some choices to consider when looking for the righttools to use.

1. Target Hero

Target Hero has a prominent WYSIWYG (what you see is what you get) editor, image hosting, HTML as wellas plain text emails, and a host of features you’d want to have in email marketing software. This tool is idealfor businesses that require a wide spectrum of features to run their campaigns, but often lack the largesubscriber lists. Target Hero requires account verification, to do this, you’ll have to sign up, then follow theSMS authentication process.

Pricing: Their free plan gives you 1,000 contacts with unlimited emails. For up to 3,000 contacts, you needto get the $9.90/month Mini Hero plan. The Hero plan gives you as many as 5,000 contacts at $19.90. And,the Super Hero plan can be had for $39.90 for up to 10,000 contacts.

2. Reach Mail

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Use Reach Mail’s Message Testing feature to see a direct performance metrics comparison of as many asfive individual email campaigns. This feature also takes into account different subject lines or content withineach email, so you can optimize the subject line wording or determine how any given email performs incontrast to others. Through this feature, you can also decide on the percentage of your subscriber list thatshould be used to test the message. Once the ‘test campaign’ has finished, the system will generate asnapshot report highlighting open and click rates for each version. All you need to do is select the best-performing one and schedule the rest of your emails. Reach Mail also gives you the option to choose from several hundred email templates or let one of their designers custom-design it for you. Advanced trackinglets you see who clicked on your links, how many users forwarded your message or who opted out. Fromthere on, you can send a follow-up email campaign to the users how clicked on specific links.

Pricing: Reach Mail starts from $10 per month to $70/month.

3. Mail Chimp

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Don’t let Mail Chimp’s links to funny YouTube clips or humorous messages throw you off. It’s all businesswhen it comes to collecting statistics, sending emails and improving performance. The dashboard lays it allout clearly: import lists, create and send campaigns, and proceed to build your audience. As the importhappens in the background, you can work on building your campaign. You have the option to choose ifeveryone in your list gets the email or a specific segment only – the process can be customized. Creating asegment is simple, use filters to build contacts subsets, use previously created segments or cut/paste froma recipient email address list. The tracking options let you know who has opened the email messages andwhich campaign links receives the most clicks. The enhanced tracking option links to your website throughSalesforce or Google Analytics. To use “auto-responders”, you must have a paid account – you canautomatically trigger specific responses or segment users based on actions they take. After sending outyour emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter andFacebook.

Pricing: MailChimp offers free subscription for 2000 subscribers or 12,000 emails per month. For unlimitedaccount, the pricing starts from $10.

4. Litmus

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Litmus is a highly versatile tool through which you can use to test and track email. You can test your emailsin traditional web-clients and also popular mobile devices like Android, Apple and Windows. Use Litmus forrender testing and make sure your creative is optimized for any given device. You can test more than 40clients and devices and with a mere click, Litmus can generate a test email to an address so you can send itto your ESP. Within minutes you’re going to see desired browsers, ISPs and devices. Want your link testingstream-lined? Put the email through a landing page test and within minutes, you’re going to get an overlayof that email with complete results for every link. The ESP tracking report inserts a tracking pixel in youremail and you get subscriber data such as how and where the email was opened, how much time the userspent time reading it, and if it was organically forwarded or printed.

Pricing: Litmus comes with a free 7-day trial, while the premium version can be had for $399 a month,$149 for the Plus version, and $79 for the basic version.

5. CakeMail

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Cake Mail’s tools have your email campaign covered. One great feature is split A/B testing for example, tohelp determine the most ideal mailing list or Spam Assassin to make sure your emails don’t end up in spam.There’s Google Integration as well to let you view detailed stats on how each campaign is faring. Sendingout emails is a seamless process. Just give your campaign a title, set your recipients, design your email andchoose the time to send. Pick from twenty default templates with fully customizable options or upload yourown. HTML-savvy users are going to be pleased with the advanced editing option. The editor also lets youadd, delete, and rearrange sections of your email like text boxes, images, QR codes, social media elements,and Google Maps. The Campaign Analysis Tools use Google Analytics to give detailed reports on open,click, bounce and unsubscribe rates for your contacts. Use this information to group contacts into listsdepending on email patterns and user interests.

Pricing: The free Starter plan allows 500 contacts along with 500 emails. The basic package starts from $8per month.

6. Mailjet

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Use Mailjet to conveniently combine template-based marketing and transaction email sending in one onlineapp. Add to that a consultation service to boot, and you’re all set. The SMTP server and RESTful APIintegrate smoothly with the rest of your apps. Libraries let you add Mailjet support to your app in severallanguages, cluding Python, Ruby and PHP, and integrations with Magento, WordPress and much more. Younever have to worry about getting stuck either, as there’s a 24-hour support line. Take advantage of theemail template designer or upload your own. There are also tools to segments lists and personalize emailswith all your contact data. The A/X testing feature allows you to test up to ten different versions of your emailbefore you decide which one stands out as the best. A campaign comparison tool pits your previouscampaigns against the current one to give a complete picture. Manage email lists, stats and templates allinside Mailjet’s interface, but eventually, you get to decide how you want them sent. For example, you canuse the app’s UUI to create a campaign or you could use the API integration and use a few lines of code tolaunch a formatted email campaign to your contacts.

Pricing: The free plan bags you 100,000 contacts and you get to send 6,000 emails a month. The bronzepackage costs you around $7.49/month.

7. Flashissue

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Flashissue is one of the best tools for emailing newsletters. A simple interface combines email marketingwith content curation. Sign in through Google or Facebook and have newsletters emailed to your contacts injust five minutes. No matter what the focus of your newsletter is, you can pull down content from blog postsor search the web to pull content from a variety of sources – Flashissue automatically summarizes thiscontent for you. After populating the editor with a certain number of story summaries, you can change theheadline and article descriptions in order to better personalize it for your readers. This allows a moretailored e-mailer, rather than just generic news. After this, you need to upload a banner and decide on thebest way of delivering it. Even the free version boasts plenty of functionality – you can send your newslettereither through Flashissue itself or Gmail, Facebook, LinkedIn, Twitter, Google+ and a variety of otherplatforms as well. Get a premium account which ranges between $20 and $50, and Flashissue integrateswith Constant Contact and MailChimp to unlock a host of extra features.

Pricing: The free Solo plan gives you 25 contacts a month with unlimited emails and group plan starts from$5 per month with 250 contacts.

8. Constant Contact

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Scroll through several hundred design templates or custom design your own. Insert a wide assortment ofextra features if you wish – documents, images, polls, links to surveys, videos etc. Images and text can alsobe imported directly into the WYSIWYG editor. Create comprehensive reports on your email campaigns toshow number of opt-outs, complaints, bounces, forwards and click-throughs. The social-share toolbar andsocial media buttons – Twitter, LinkedIn and Facebook – will work wonders to boost traffic to your webpage.

Pricing: They offer two plans; the email plan starts at $20 per month and the email plus plan starts at $45per month.

9. AWeber

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Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add newcustomers each time they make a purchase on your website. If you want to take your marketing efforts tothe next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeberAPI. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order tobetter optimize marketing strategies.

Pricing: AWeber’s monthly plan goes for $19 and provides 500 subscribers, unlimited emails and a 30-daymoney back guarantee.

10. iContact

iContact’s package is simple yet intuititve – it comes complete with HTML coding options and marketingtemplates, depending on how deep you want to get into your campaign. An easy-to-navigate interfacegreets you and the tabs at the top half of the screen let you create email campaigns and see how they’reperforming. After choosing a tab, leave it up to the setup wizard to guide you through the rest of theprocess. Once you have a list of contacts, iContact helps you add a sign-up form to your website so you can

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convert visitors to solidified subscribers. Got a list of subscribers saved in a CSV or Excel file? Import theminto your iContact subscriber list. Create aliases and send out emails according to specific filters to defineyour target market. iContact also embraces social media and integrates Twitter as well as Facebook-friendlyfeatures.The auto-responder feature sends automatic messages at preset intervals which are triggered bycertain events. For instance, if a newsletter is signed up for, the auto-responder sends that person a shortwelcome message. Or, when a customer’s birthday is coming up, you could send them email coupons.

Pricing: iContact has special packages for Small businesses starts from $14 to $117 monthly.

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