10 Guiding Principles for LinkedIn Marketers

Live and Operate by LinkedIn Values and Culture Pillars

LinkedIn Culture is who we areLinkedIn Values guides our day-to-day decisions

Be an Expert

• Of your Market• Of your Customers• Of your Products• Of Marketing…

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Lead with a Story• Audiences need to connect with information,

remember it, and repeat it. • It all starts with the LinkedIn Story

©2013 LinkedIn Corporation. All Rights Reserved.

Manage Time as a Currency

• Never borrow time• Create buffers• Anticipate, don’t procrastinate• Never, ever multitask

Be Lazy

• Focus your efforts on bing swing only

• Develop an ecosystem around you, mobilize the organization

©2013 LinkedIn Corporation. All Rights Reserved. 7

It is Never Too Late to Learn

Spend at least 2h a week on LearnIn• LinkedIn fundamentals• Marketing and professional skills• Inspirational marketing teaching and

experiences

Learn to Love the Data

• Never plan a tactic without data• Start at the top: what pain do you

solve?• But focus on the bottom: what is the real

impact on our business?

©2013 LinkedIn Corporation. All Rights Reserved. 9

But Use your Right Brain Too

Don’t forget that Marketing is about Telling Stories

and providing Delightful Experiences

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Get Out!

Meet customersConnect to your peersSee what is out there!

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And Take 100% of Yourself at Work

There is a direct correlation between how much you enjoy your work and how well you do it. You can’t enjoy work if you’re holding back (Sahar Hashemi)