10 Inspirational B2B Marketing Quotes

From Leading Industry Experts

Jackie Huba: B2B companies may not necessarily create the next iPod or TiVo, but with

the right amount of focus and dedication, they can still create word of mouth that gives them an

edge over competitors.

@Jackiehuba

Amber Naslund: In the world of B2B, your professional network is everything. Because your business is about business, the potential of

who you know and who they know is where powerful connections happen.

@AmberCadabra

Valeria Maltoni: Your writing doesn’t have to be boring just because it’s for other businesses.

Businesses have people who read stuff.

@ConversationAge

Chris Brogan: Often, B2B content is written to represent the company. Swell. Except your

audience is most likely your customer base and prospects. To that end, write your posts with your

customer’s usage in mind. Think about what they will want to know, and how you can be

useful.

@ChrisBrogan

Ryan Kahn: Content is fire; social media is gasoline.

@HIRED

Seth Godin: Please stop waiting for a map. We reward those who draw maps, not those who

follow them.

@ThisIsSethsBlog

John Morgan: Branding is not just about being seen as better than the competition. It’s about

being seen as the only solution to your audience’s problem.

@JohnMorgan

Dave Jung: While an awareness of the customer’s use of your product is important,

repeating what they already know obscures the real information they want. And that’s what B2B

marketing thrives on…information.

@b2btw

Mitch Joel:  Whether you’re in the B2B or B2C sales side and whether or not your product is a cheap impulse buy or a multi-million dollar long

term sales cycle, your business is now – without a doubt – a media company as well.

@Mitchjoel

Thomas Schmitz: Will B2B buyers find your company if they put your industry’s frequent

search queries into a search engine? Your website only works when it is seen by potential prospects and leads. Most people find websites by

using search engines.

@TomSchmitz

Proteus B2B is one of the leading B2B marketing consulting firms specializing in repositioning business-to-business companies and their brands. We help B2B companies identify and migrate to positions of market leadership where their brands have few credible substitutes in the marketplace.

Find us at www.proteusb2b.com