10 landing page templates which will boost lead ......2015/02/10 · fortunately, designing a...
TRANSCRIPT
10 Landing Page Templates
Which Will Boost Lead
Generation Rate for Your
Business
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About the Author
Anand Kansal is a Marketer at VWO. He is involved in
VWO’s lead generation activities. He is also responsible for
creating content offers, including eBooks and blog posts.
He is passionate about helping websites increase leads and
revenue and loves to read about behavioral psychology and
decision science.
LinkedIn | Twitter | Facebook
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Table of Contents
About VWO
Introduction
Template 1
Template 2
Template 3
Template 4
Template 5
Template 6
Template 7
Template 8
Template 9
Template 10
Essential Components of a Lead Generation Landing Page
Conclusion
Thank You
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About VWO
Sign up for a Free Trial!
VWO is a leading website testing platform used by more
than 3,700 brands in 75 countries optimize their websites
for generating leads.
Companies such as Hyundai, Betfair and ExactTarget use
VWO to understand and analyze online user activity and
behavior.
VWO offers marketers an easy-to-implement and use, but
highly effective A/B testing, multivariate, behavioral
targeting, usability and heat map testing solution that
requires no coding knowledge.
https://vwo.com/
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If lead generation is important to your business model, you
just can’t ignore landing pages. No matter how much time
and money you spend on perfecting the conversion funnel,
if the landing page doesn’t connect with the audience, they
will bounce off, never to return. The goal of a landing page
is to keep the prospect interested enough to keep reading,
and hopefully, fill up the form and become a lead. Keep in
mind that the average attention span on the internet is 8
seconds and, in fact, it may be contracting further. Yes,
that’s how much time you’ve got to convince the reader to
trust you enough to give up his personal information.
Fortunately, designing a landing page built for lead
generation does not necessarily have to be difficult and
time-consuming. In this post, we will be looking at 10
landing page templates which you can immediately use to
create high-converting landing pages that boost lead
generation and increase your site’s trust factor and
authority.
Print out pages 6-15 to get these landing page
templates in A4 size.
Introduction
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Template 1
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Template 2
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Template 3
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Template 4
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Template 5
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Template 6
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Template 7
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Template 8
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Template 9
15
Template 10
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The 5 templates shown above contain key elements
that should be a part of every effective lead generation
landing page. Let us now take a look at each of these
elements in turn and how they influence landing page
performance.
A Compelling Headline - Headline is one of the first
page elements that any visitor notices once he/she
arrives at a landing page. As such, having a relevant,
catchy headline as well as a persuasive sub-headline is
important if you want your prospects to read on. You can
find some great tips to write high-converting headlines in
this post.
Focused and Concise Copy - The more relevant the
copy is to the prospect, the more intrigued he/she will be.
As such, it is important to create copy which is focused
towards your target audience. A good way to do this is to
create user personas based on data whom you can can
then keep in mind when you create the copy.
Make sure that the copy is concise and to the point. Try
to use bullet points. Bullet points are a great way to hone
in on key aspects of your offer and make information
easier for users to digest. As we mentioned earlier as
well, the attention span on the internet is just too less to
bother with content that doesn’t get to the point in the
first few seconds.
At this stage, designing a website for an optimum User
Experience might seem a little daunting.
‘How do I begin?’
‘How much time is this going to take?’
‘Do I need to hire someone to do this for me?’
‘What about the costs?’
Though it cannot be denied that designing a great UX site
is a challenging task, there are some best practices you
can implement to get some easy lifts for your website.
These ‘low-hanging fruits’ will further reinforce the
importance of User Experience in your company as well
as give you the confidence to carry out more such
campaigns in the future.
In this post, I am going to discuss 26 best practices which
can be easily implemented by you to improve the User
Experience of your eCommerce website.
Essential Components of a Lead Generation Landing Page
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Simple Form - The less information that is asked in a
form, the higher the chances of prospects filling it. Try
to keep fields at a minimum by only asking information
that is relevant and important to your business.
Social Proof - Social proof is used in various ways in a
landing page. They make take the form of testimonials
or even by displaying names of companies who already
use the product. It is important to note here that the
testimonial must be relevant to your user persona. For
example, if the landing page is targeted towards a
young finance professional working at an investment
manager firm, it makes good sense to use testimonials
from similar young professionals and to show
investment management firms which already use the
product.
Image & Video - The right kind of images and videos
go a long way in establishing trust with the prospect.
As with testimonials, it is important that your prospects
relate with the images. See how one of VWO‘s
customers increased monthly revenue by $106,000 just
by putting up a more targeted image on its landing
page.
Trust Badge - Security labels act as reinforcements.
These labels build trust in the authenticity of the
product/service.
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Conclusion
Lastly, keep testing.
One thing that we at VWO have learned over the years
is never to trust experts. The best way to improve landing
page performance is to keep testing out new ideas and
concepts with A/B testing and keep optimizing your landing
pages.
That’s it. I hope that these 10 templates will prove useful to
you when you design your own landing pages for lead
generation
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Thank You
A big thank you for reading this guide to improving lead
generation with 10 landing page templates. I wish you all
the best in generating leads and conversions for your
business.
I would love to hear from you about your experiences in
improving lead generation with landing pages. Have you
tried anything new recently? Just drop me a mail at
And yes, if you liked what you’ve read, please go ahead
and share it with others!
Cheers
Anand Kansal
Marketer
https://vwo.com/
Follow me @anandkansal88