10 lessons from my entrepreneurial journey by tony crisp
TRANSCRIPT
Thankyou!
10 Lessons learned on my entrepreneurial journey@TonyCrisp
31st Annual Randy B. Lewis, All-U Leadership Conference Workshop 3:30pm – 4:30pm, Oct. 11 2014,
University of California, Irvine, Student Center
Phi Alpha, Inc. Copyright ©2014 All Rights Reserved Tony Crisp
TextMILLENNIALSMILLENNIALS
Life.
300 in 40
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#ALLU2014@tonycrisp
71%“I QUIT”
Who has thought about being an entrepreneur?
What is an Entrepreneur?
One who organizes, manages, andassumes the risks of a business.
- Webster
One who undertakes a new venture, is an intermediary between the money and
labor, and is responsible for the outcome.
- Wikipedia
“One who overcomes the impossiblewith a clear idea on how to innovate products
to create opportunity andchange peoples lives to make a better world.”
- Grasshopper
Thankyou!
VISUALIZE THE THANK YOU.
The most liberating and exciting truth about entrepreneurship:
1. Do something you love
1. Do something you love
2. Add value to others
1. Do something you love
2. Add value to others
3. Be happy
95% FAIL
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whitehouse.gov/StartupAmerica
Zot! Zot! Zot!
T.G.I.M.
Start with these questions.
What do you love to do?
Can you add value to the life of others?
Yes, a few people.
Small business
Thankyou!
Yes, a lot of people.
Thankyou!
Change the world.
GOTTA GIVE, TO GET
GOTTA GIVE, TO GET
Let’s see.
Mark Zuckerberg
Coding
Yes, a lot of people.
Thankyou!
Elon Musk
Extreme
Yes, a lot of people.
Thankyou!
THERE IS NO WORK OR PLAY, ONLY LIVING.
Today I will cover...
Who I am.
Who I am.
What I do.
Who I am.
What I do.
Lessons learned.
Who is Tony Crisp?
UCI
Design
Art
Music
Surf
VideoGames
Risk
...and accept consequences.
Ideas
Gadgets
Explore
My journey.
Serial entrepreneur
12
HackeySack™
I made custom foot-bags for friends at school
I made custom foot-bags for friends at school
14
BMX
Family built first BMX track
16
FREESTYLE
Created a team andperformed at events
18
GRAFFITI
But, got accepted to UC Irvine
Graduated in Bio and took the MCAT.
“Take a year off. Travel the world.”
DON’T LISTEN TO YOUR PARENTS.
LESSON
Albert Matias Clint Webb
“Let’s start a business”
Art and design services
Build the spirit, not just a logo.
1000 sq ft mural, San Francisco
Ryuji “GEORGE” Takano
Ryuji “GEORGE” Takano
SURF
Paint surf mural for MTV
Largest longboard manufacturer in the world
Bill Stewart
OC Weekly, voted Best Fashion Designer
The Asian financial crisis was a period of financial crisis that gripped much of Asia beginning in July 1997, and raised fears of a worldwide economic meltdown due
to financial contagion.- Wikipedia
RISK
IT’S ALL ON YOU
LESSON
Beyond your control
YOU GOTTA BELIEVE
LESSON
I was here.
BELIEVE?
DON’T GIVE UP
Eric Bohren, MBA
Young business consultant
BRANDS
Japan -> OC
Japan -> OCProduct -> Service
Japan -> OCProduct -> Service
Apparel -> Web
Alan Yeung
“I BELIEVE.”
STAY IN SCHOOL.
LESSON
Steve JobsBill Gates
Mark ZuckerbergP. Diddy
Steve JobsBill Gates
Mark ZuckerbergP. Diddy
Zubin Gidwani, MBA
EBITDA? EBIT...duh?!?
Mini-MBA for Entrepreneurs
THE MAIN THING IS TO KEEP THE MAIN THING, THE MAIN
THING.
LESSON
THE MAIN THING IS TO KEEP THE MAIN THING, THE MAIN
THING.(the F-word)
LESSON
So what do I do now?
Founder & CEO
I work with some of the best...
Brand Strategists,
Brand Strategists,Account Managers
Table of contents
Executive Summary♣What is XFX?♣Market factors♣Strategy for success♣The roadmapI. Introduction♣What is a brand?♣How to use your brand manual♣Brand Strategy: Why now?II. XFX Brand Basics♣What is XFX♣The XFX Brand Name♣Pronunciation♣What’s in the name♣XFX Internet AddressIII. XFX Target Gamer♣Typical user profileIV. Market Dynamics♣Market Factors ♣Marketing Strategy♣SWOT analysisV. Brand Platform Defined♣Definition♣Goals of the Brand Platform♣Assumptions and acknowledgements♣Guiding business principalsVI. XFX Brand Platform♣Positioning Statement♣Brand Vision♣Brand Mission♣Brand Essence♣Brand Promise♣Core Attributes♣Sustainable points of difference♣Rational and emotional brand benefitsVII. XFX Brand Identity♣Persona♣Mantra♣Values♣Elevator Pitch♣Logo♣Symbol♣Positioning line♣Tag lineVIII. XFX Packaging
IX. XFX Brand Touchpoints
X. Managing the XFX brand
Brand Strategists,Account ManagersCreative Directors
Brand Strategists,Account ManagersCreative Directors
Copywriters
Brand Strategists,Account ManagersCreative Directors
CopywritersIndustrial Designers
Brand Strategists,Account ManagersCreative Directors
CopywritersIndustrial DesignersGraphic Designers
Brand Strategists,Account ManagersCreative Directors
CopywritersIndustrial DesignersGraphic Designers
Photographers
Brand Strategists,Account ManagersCreative Directors
CopywritersIndustrial DesignersGraphic Designers
PhotographersVideographers
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and an occasional mascot :)
Hi, I’m Lexy <3
Main thing = ?
Main thing = Passion
Build tech product brands
How does this happen?
Video cards
Hardcore video gamers
...or wannabe hardcore.
Copyright©2011 CRISP brand agency, All rights reserved
Extreme PC Garage Reach the Mavens of the gaming community
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Play Hard Gamers are athletes too. We take gaming seriously.
Copyright©2011 CRISP brand agency, All rights reserved
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Fatal1ty + CGS Choice of the number one gamer in the world.
NET
EXPECT CHANGE
LESSON
Around the World in 14 days.
FEEL THE PAIN
LESSON
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“I love AViiQ!” -Whoopi
BUY REAL ESTATE
LESSON
$6,788.17 per minute
Last question.
EXPERIENCE BLACK ROCK CITY
LESSON
WIN ME!WIN ME!
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QUIZHow many lesson’s were in my talk?
#13. UNDER PROMISE, OVER DELIVER
LESSON
@tonycrisp
You can do it!
Thankyou!