10 MARKETING

QUOTES

David Newberry

The following are a series of

quotes based on the principles

shared in the book,

“Marketing Undressed”

“Vision is to a company what

location is to buying a property,

there is location, location and

location.”

Vision – Brand - People

“A great vision is like a national

anthem, it has the power to pull

together, emotionally connect and

inspire great things.”

Vision – Brand - People

“Research is like motorway lights, it

can’t tell you where to go but it can

reduce the risk in how you get

there.”

Vision – Brand - People

“A brand is the intersection of vision,

corporate values and culture, as

perceived by the customer.”

Vision – Brand - People

“Great brands are reflections of

stories, from individual people like

you and me.”

Vision – Brand - People

“Don’t let your brand promise get

ahead of your customer

experience delivery.”

Vision – Brand - People

“Great marketing is being

perceived as the leader,

good marketing is being known

when you are the leader.”

Vision – Brand - People

“Brand promise has gone from a

product promise (function) to a

customer promise (experience)

and is now leading to a social

promise (influence).”

Vision – Brand - People

“There is only one way to build a

brand – and that is to start with

your employees, then your

customers and finally the

market.”

Vision – Brand - People

“Managers can help individuals

perform to the best of their ability,

but leaders create the right

environment for the entire team to

win.”

Vision – Brand - People

Thank You

Please download the free book hereMarketing Undressed

It is also available in iBooks

David Newberry is the founder of Market-In360 and can be contacted at david@market-in360.com