10 mobile social trends for 2012 and beyond: customer engagement technology world 2011 keynote

97
1 David Berkowitz VP Emerging Media 360i @dberkowitz [email protected] blog: MarketersStudio.com

Upload: david-berkowitz

Post on 09-May-2015

15.106 views

Category:

Technology


5 download

DESCRIPTION

Ten mobile social trends for 2012 and beyond, including Social Fashion, Tagging, Interactive TV, Q&A, Personalized Recommendations, Social Context, Geo-Gaming, Augmented Reality, Near Field Communication, and Facial Recognition

TRANSCRIPT

Page 1: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1

David BerkowitzVP Emerging Media

360i@dberkowitz

[email protected]: MarketersStudio.com

Page 2: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2

Page 3: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

33

From: David Berkowitz

To: CET World

Relive this presentation over and over again!http://bit.ly/cetw2011

Page 4: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

44

Get yer playbooks right here

360i.com/socialcommerce

Page 5: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

55

Going where few mobile social media users have gone before…

Page 6: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

66

Table of contents

• A bit about what I’m doing here

• Some lofty stage setting

• 10 incredible mobile social trends that will change your life and may make you want to put Emerging Media in your job title

• Recap

• Appendix: 3 pages of links from this talk

Note:Check the Speaker Notes onSlideShare, or the notes fieldin the download, for added

context

Page 7: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

77

7.2B

7.4B

Page 8: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

88

Page 9: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

99

1. Social Fashion

5. Putting ME in RecomMEndations

2. Tag, You’re It

3. Interactive TV

6. Social Context

7. Geo-Gaming

4. Q&A

8. Augmented REALity

9. Near Field Community

10. Facial Recognition

Page 10: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1010

What does it mean for

real people?

Page 11: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1111

Fortunately, I found some.

Well, I found Lenny Legoman…

Hi!

Page 12: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1212

Fortunately, I found some.

Well, I found Lenny Legoman…

…and he recruited a few friends.

Page 13: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1313

DISCLAIMERS

No ninjas were harmed during the creation of this presentation.

LEGO images are via http://minifigures.lego.com (except for Lenny Legoman, a name of my own device, and I found him on Google Image Search by looking for

‘lego man white background’ and winding up at http://www.exhibitoronline.com/exhibitormagazine/images/june07/itw/legoman.jpg

).

LEGO is not a current client of this presenter nor his agency,though this presenter played with quite a bit of LEGO as a kid and still thinks it’s pretty awesome, even if he doesn’t know how on Earth someone would spend hundreds of dollars on

one of their more advanced sets.

These opinions have not been vetted by anyone, including the presenter himself.

In some alternative universe cupcakes are good for you.

I prefer real ninjas to social media ninjas.

Page 14: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

14

Page 15: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1515

Lenny’s challenge

How do I figure outwhat to wear?!?!?

Page 16: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1616

Adding Facebook likes increased Steve Madden’s mobile site’s traffic by 30% within 24 hours.- Mobile Marketer

Mobile social 101: start with Facebook

Page 17: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1717

m

Page 18: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1818

Page 19: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

1919

Page 20: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2020

Page 21: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2121

Mirror, mirror tweeting on the wall…

Page 22: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2222

Reality check

If these appsget me more compliments

when I go out, I’m going to be hooked!

Make itwork!

Page 23: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

23

Page 24: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2424

Lenny’s challenge

How do I organizeall this stuffI’m sharing?

Page 25: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2525

“Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green.”

Page 26: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2626

“Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green.”

Page 27: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2727

It’s like the HSBC “Different Values” campaign where the same image has different meanings to different people

Page 28: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2828

Page 29: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

2929

Page 30: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3030

Reality check

Tags seem like a lot of work…

unless they help me make sense of

my world.

Page 31: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

31

Page 32: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3232

Lenny’s challenge

When I’m watchingTV, how do I share stuff and see whatothers are saying?

Page 33: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

33

Page 34: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3434

The messy middle…

Page 35: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3535

400

Page 36: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3636Source: Yahoo / Nielsen

Mobile TV watching is a very social experience

Page 37: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3737

The present and near-future: use mobile apps to sync up with TV allowing for interactive content and sharing

Page 38: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3838

Page 39: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

3939

Page 40: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4040

Reality check

I’m as big a channelsurfer as there is,

and TV’s far more funwhen my phone makes it social.

Page 41: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

41

Page 42: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4242

Lenny’s challenge

Who can I askquestions that matter

to me right now?

Page 43: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4343

Page 44: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4444

Page 45: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4545

Reality check

Any answers I getbetter be faster

than Google or Siri,and even more relevant.

Page 46: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

46

Page 47: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4747

Lenny’s challenge

Why do I get the same recommendations

as my grandpa?

What’s wrong withdeals for 50% off

your next Bingo tournament?

Page 48: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4848

Page 49: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

4949

Page 50: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

5050

Wisdom app

Page 51: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

5151

Reality check

My phone is personal,so any recommendations

better be all aboutME.

Page 52: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

52

Page 53: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

5353

Lenny’s challenge

How can I find outif friends or peopleI should know are

nearby?

Page 54: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

5454

Javits Sonar

Page 55: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

5555

Page 56: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

5656

Reality check

It takes a lot toweird me out,and this stuff

weirds me out.

Page 57: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

57

Page 58: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

5858

Lenny’s challenge

How can mobilegames feel totallyrelevant wherever

I am?

Page 59: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

59

Page 60: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6060

Page 61: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6161

Page 62: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6262

Page 63: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6363

Page 64: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6464

Page 65: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6565

Reality check

Geogaming’s for geeks,but if it becomes part of

Angry Birds orWords with Friends,

I’ll be hooked.

Page 66: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

66

Page 67: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6767

Lenny’s challenge

How can I… umm… augment

stuff?IDK.

Page 68: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6868

Page 69: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

6969

Page 70: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7070

Airwalk

Page 71: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7171

Page 72: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7272

Reality check

I know a few things about augmentation,

but this is over my head.Make it fun or useful and skip the jargon.

Page 73: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

73

Page 74: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7474

Lenny’s challenge

How can I reallyinteract with anyplace or object

right where I am?

Page 75: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7575

Survey says…

“2011 is — finally — the year that near field communication begins to matter. The market will finally move away from the trial stage in regions where NFC infrastructure is in place.”Forrester Research2011 Mobile Trends report

Page 76: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7676

Page 77: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7777

Page 78: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7878

Page 79: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

7979

Reality check

Does this workon my 1983 Motorola

DynaTAC? If not, I’ll use NFC when I getaround to upgrading.

Page 80: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

80

Page 81: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

81

Page 82: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

8282

Lenny’s challenge

How can facial recognition work when

all our faceslook the same?

Page 83: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

8383

Lenny’s challenge

How can facial recognition work when

all our faceslook the same?

Page 84: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

8484

Utility

Page 85: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

8585

Matchmaking

Page 86: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

8686

Substitutions

Page 87: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

8787

Branded content in-store

Page 88: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

8888

Branded content via mobile

Page 89: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

89

Page 90: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

9090

Reality check

I will makegreat sacrifices

for no one tofind out

who I am.

Page 91: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

9191

1. Social Fashion

5. Putting ME in RecomMEndations

2. Tag, You’re It

3. Interactive TV

6. Social Context

7. Geo-Gaming

4. Q&A

8. Augmented REALity

9. Near Field Community

10. Facial Recognition

Page 92: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

9292

Thank you!

• David Berkowitz [email protected]

• @dberkowitz Blog: MarketersStudio.com

• More at 360i: @360i / blog.360i.com

Page 93: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

93

Appendix:Links from this talk

This is the bestlooking appendix

I’ve ever examined!

Page 94: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

94

Appendix:Links from this talk

This is the bestlooking appendix

I’ve ever examined!

Let me know ifyou need an

appendectomy.

Page 95: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

9595

Links from this presentation (page 1 of 3)

• Intro

• Social Commerce Playbook: www.360i.com/socialcommerce

• 1) Social Fashion

• Go Try It On: www.gotryiton.com • Fashism: www.fashism.com• Tweeting mirror: www.nedap-retail.com/fashion/intelligent-mirror

• 2) Tag, You’re It

• Pinterest: www.pinterest.com• Instagram Hot Trends: web.stagram.com/hot/

• 3) Interactive TV

• IntoNow: www.intonow.com• GetGlue: www.getglue.com • Shazam: www.shazam.com

Page 96: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

9696

Links from this presentation (page 2 of 3)

• 4) Questions? Answers.

• Localmind: www.localmind.com• Opinionaided: www.opinionaided.com

• 5) Putting ME in RecomMEndations

• Alfred: www.alfredmobile.com • Foursquare: www.foursquare.com• Wisdom: www.wisdom.com

• 6) Social Context

• Sonar: www.sonar.me• Banjo: www.ban.jo

• 7) Geo-Gaming

• Traveler’s Quest: www.kittycode.com/products/travelersquest/ • Dokobots: www.dokobots.com • Life is Crime: www.lifeiscrime.com • Gumshoe: www.playgumshoe.com

Page 97: 10 Mobile Social Trends for 2012 and Beyond: Customer Engagement Technology World 2011 Keynote

9797

Links from this presentation (page 3 of 3)

• 8) Augmented REALity

• Layar Vision: www.layar.com/layar-vision/ • Aurasma: www.aurasma.com• Airwalk by Goldrun: www.goldrungo.com (recap: bestadsontv.com)• New Balance baton: www.digitalbuzzblog.com

• 9) Near Field Community

• Mixi check-ins: www.mixi.jp (recap: techcrunch.com) • Touchatag: www.touchatag.com (more on Slideshare) • Coca-Cola vending machine: video on Engadget

• 10) Facial Recognition

• Coca-Cola social event: www.simplyzesty.com/facebook/ (recap, video) • FaceMate: www.findyourfacemate.com • Cartoonizer for Android: market.android.com• Kraft vending machine: video on PSFK• Kate Upton staring contest: video at kate-upton.com (for work, of course)