10 mobile social trends for 2012 and beyond: customer engagement technology world 2011 keynote
DESCRIPTION
Ten mobile social trends for 2012 and beyond, including Social Fashion, Tagging, Interactive TV, Q&A, Personalized Recommendations, Social Context, Geo-Gaming, Augmented Reality, Near Field Communication, and Facial RecognitionTRANSCRIPT
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From: David Berkowitz
To: CET World
Relive this presentation over and over again!http://bit.ly/cetw2011
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Get yer playbooks right here
360i.com/socialcommerce
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Going where few mobile social media users have gone before…
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Table of contents
• A bit about what I’m doing here
• Some lofty stage setting
• 10 incredible mobile social trends that will change your life and may make you want to put Emerging Media in your job title
• Recap
• Appendix: 3 pages of links from this talk
Note:Check the Speaker Notes onSlideShare, or the notes fieldin the download, for added
context
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1. Social Fashion
5. Putting ME in RecomMEndations
2. Tag, You’re It
3. Interactive TV
6. Social Context
7. Geo-Gaming
4. Q&A
8. Augmented REALity
9. Near Field Community
10. Facial Recognition
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What does it mean for
real people?
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Fortunately, I found some.
Well, I found Lenny Legoman…
Hi!
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Fortunately, I found some.
Well, I found Lenny Legoman…
…and he recruited a few friends.
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DISCLAIMERS
No ninjas were harmed during the creation of this presentation.
LEGO images are via http://minifigures.lego.com (except for Lenny Legoman, a name of my own device, and I found him on Google Image Search by looking for
‘lego man white background’ and winding up at http://www.exhibitoronline.com/exhibitormagazine/images/june07/itw/legoman.jpg
).
LEGO is not a current client of this presenter nor his agency,though this presenter played with quite a bit of LEGO as a kid and still thinks it’s pretty awesome, even if he doesn’t know how on Earth someone would spend hundreds of dollars on
one of their more advanced sets.
These opinions have not been vetted by anyone, including the presenter himself.
In some alternative universe cupcakes are good for you.
I prefer real ninjas to social media ninjas.
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Lenny’s challenge
How do I figure outwhat to wear?!?!?
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Adding Facebook likes increased Steve Madden’s mobile site’s traffic by 30% within 24 hours.- Mobile Marketer
Mobile social 101: start with Facebook
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m
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2020
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Mirror, mirror tweeting on the wall…
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Reality check
If these appsget me more compliments
when I go out, I’m going to be hooked!
Make itwork!
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Lenny’s challenge
How do I organizeall this stuffI’m sharing?
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“Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green.”
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“Hey, Pete. How do I know that the colors you see are the same as the colors that I see? Maybe what I see as red you perceive as green.”
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It’s like the HSBC “Different Values” campaign where the same image has different meanings to different people
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Reality check
Tags seem like a lot of work…
unless they help me make sense of
my world.
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Lenny’s challenge
When I’m watchingTV, how do I share stuff and see whatothers are saying?
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The messy middle…
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Mobile TV watching is a very social experience
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The present and near-future: use mobile apps to sync up with TV allowing for interactive content and sharing
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Reality check
I’m as big a channelsurfer as there is,
and TV’s far more funwhen my phone makes it social.
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Lenny’s challenge
Who can I askquestions that matter
to me right now?
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Reality check
Any answers I getbetter be faster
than Google or Siri,and even more relevant.
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Lenny’s challenge
Why do I get the same recommendations
as my grandpa?
What’s wrong withdeals for 50% off
your next Bingo tournament?
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Wisdom app
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Reality check
My phone is personal,so any recommendations
better be all aboutME.
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Lenny’s challenge
How can I find outif friends or peopleI should know are
nearby?
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Javits Sonar
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Reality check
It takes a lot toweird me out,and this stuff
weirds me out.
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Lenny’s challenge
How can mobilegames feel totallyrelevant wherever
I am?
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Reality check
Geogaming’s for geeks,but if it becomes part of
Angry Birds orWords with Friends,
I’ll be hooked.
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Lenny’s challenge
How can I… umm… augment
stuff?IDK.
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Airwalk
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Reality check
I know a few things about augmentation,
but this is over my head.Make it fun or useful and skip the jargon.
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Lenny’s challenge
How can I reallyinteract with anyplace or object
right where I am?
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Survey says…
“2011 is — finally — the year that near field communication begins to matter. The market will finally move away from the trial stage in regions where NFC infrastructure is in place.”Forrester Research2011 Mobile Trends report
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Reality check
Does this workon my 1983 Motorola
DynaTAC? If not, I’ll use NFC when I getaround to upgrading.
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Lenny’s challenge
How can facial recognition work when
all our faceslook the same?
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Lenny’s challenge
How can facial recognition work when
all our faceslook the same?
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Utility
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Matchmaking
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Substitutions
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Branded content in-store
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Branded content via mobile
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Reality check
I will makegreat sacrifices
for no one tofind out
who I am.
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1. Social Fashion
5. Putting ME in RecomMEndations
2. Tag, You’re It
3. Interactive TV
6. Social Context
7. Geo-Gaming
4. Q&A
8. Augmented REALity
9. Near Field Community
10. Facial Recognition
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Thank you!
• David Berkowitz [email protected]
• @dberkowitz Blog: MarketersStudio.com
• More at 360i: @360i / blog.360i.com
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Appendix:Links from this talk
This is the bestlooking appendix
I’ve ever examined!
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Appendix:Links from this talk
This is the bestlooking appendix
I’ve ever examined!
Let me know ifyou need an
appendectomy.
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Links from this presentation (page 1 of 3)
• Intro
• Social Commerce Playbook: www.360i.com/socialcommerce
• 1) Social Fashion
• Go Try It On: www.gotryiton.com • Fashism: www.fashism.com• Tweeting mirror: www.nedap-retail.com/fashion/intelligent-mirror
• 2) Tag, You’re It
• Pinterest: www.pinterest.com• Instagram Hot Trends: web.stagram.com/hot/
• 3) Interactive TV
• IntoNow: www.intonow.com• GetGlue: www.getglue.com • Shazam: www.shazam.com
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Links from this presentation (page 2 of 3)
• 4) Questions? Answers.
• Localmind: www.localmind.com• Opinionaided: www.opinionaided.com
• 5) Putting ME in RecomMEndations
• Alfred: www.alfredmobile.com • Foursquare: www.foursquare.com• Wisdom: www.wisdom.com
• 6) Social Context
• Sonar: www.sonar.me• Banjo: www.ban.jo
• 7) Geo-Gaming
• Traveler’s Quest: www.kittycode.com/products/travelersquest/ • Dokobots: www.dokobots.com • Life is Crime: www.lifeiscrime.com • Gumshoe: www.playgumshoe.com
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Links from this presentation (page 3 of 3)
• 8) Augmented REALity
• Layar Vision: www.layar.com/layar-vision/ • Aurasma: www.aurasma.com• Airwalk by Goldrun: www.goldrungo.com (recap: bestadsontv.com)• New Balance baton: www.digitalbuzzblog.com
• 9) Near Field Community
• Mixi check-ins: www.mixi.jp (recap: techcrunch.com) • Touchatag: www.touchatag.com (more on Slideshare) • Coca-Cola vending machine: video on Engadget
• 10) Facial Recognition
• Coca-Cola social event: www.simplyzesty.com/facebook/ (recap, video) • FaceMate: www.findyourfacemate.com • Cartoonizer for Android: market.android.com• Kraft vending machine: video on PSFK• Kate Upton staring contest: video at kate-upton.com (for work, of course)