10 Places To Find Your Audience

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BLOGS

Start with blogs you know about that are relevant to your audience and occasionally curate other content from around the web. (Many blogs regularly publish roundups of what they’ve been reading or interesting news links.) Follow these links to broaden your horizons. Then, choose a few favorites and start leaving substantial comments, making sure to link your user name to the best landing page you have for that audience. If you’re a strong writer, pitch guest posts to blogs that are an especially good fit for your niche.

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CONFERENCES

Conferences are a natural place to connect, but don’t rely solely on making the rounds and handing out business cards. For best results, try to get a spot on a panel or as a presenter.

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FACEBOOK GROUPS

While logged into your personal account, browse Facebook’s lists of Suggested Groups, Local Groups, and Friends’ Groups, all geared toward your interests and activities. Depending on the group’s purpose, you can post about what’s happening at your business and prospect for clients directly, or simply establish a presence as a helpful contributing member.

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LINKEDIN GROUPS

Find relevant groups to join and respond thoughtfully to discussion threads to establish your expertise. If your business is a p a r t o f t h e s o l u t i o n y o u ’ r e recommending, feel free to mention it.

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MEETUPS & OTHER EVEN†S

Many potential clients may be right in your local community. Look for events that attract your desired audience (Meetup.com, local media sites’ event listings, and Eventbrite can point you in the right direction) and explore how you can become a part of them in the future by contacting the organizers. Perhaps you can share your skills by hosting a mini-class, or contribute a product sample to goodie bags.

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MEDIUM

On Medium.com, comments aren’t just footnotes at the bottom of the page. Part publishing platform and part social network, Medium encourages readers to post in-depth responses and leave highlighted notes on other writers’ work. If you’re a blogger, a mix of publishing (or republishing) your own work and actively responding to other thinkers your audience reads can get your name and your site in front of new eyes.

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QUORA

On Quora, anyone can ask a question and get it answered in depth from users with experience in that area—who include everyone from high-profile tech and money writers to business owners and everyday people who have led interesting lives. Find and follow topics that matter to you and start answering questions within your area of expertise. Users upvote the answers they find helpful, which can get plenty of eyes on your detailed profile page and the website or landing page you link to there.

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TRADE SHOWS

If you have a booth or a sponsorship at a trade show, make your presence as welcoming and interactive as possible. Let people try your product, try an activity or mini session of the services you offer, or take home a creative giveaway that gets them excited about your company’s possibilities. At your table, try preloading an opt-in page on a tablet so visitors can join your email list and receive something valuable to remember you by the next time they open their inbox.

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TWITTER

Twitter makes it extremely easy to know your audience better by viewing who they’re following. In addition to retweeting and responding to influencers in your field, explore popular hashtags to join larger conversations. Keep an eye out for Twitter chats, too: conversations held via tweet by a host account on a particular topic.

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WEB FORUMS

Where does your audience go online when they’re trying to solve their problems? Many forums exist for this purpose, from giants like Reddit on down to niche message-board sites. You won’t want to directly promote your business here, but you can and should make clear who you are and what you do whenever you post a helpful response.

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