10 practical tips to drive your nonprofit's website from good to great
DESCRIPTION
Did you know 41% of Canadian donors turn to an organization’s website for the information they need to decide if they will make a donation? If you are unsure or don’t know if your website provides the right information to attract and engage prospective and current donors and supporters online, join us for an hour long workshop with Raheel Gauba, Blackbaud’s design guru. In this session Raheel will share core principles of great web design while walking you through examples of some of the best Canadian nonprofit websites on the Internet today. Learn what makes a good website even better! 1. Every pixel has it's purpose 2. Design to be audience centric 3. Less is always more 4. Maintain + Improve your brand 5. Know your purpose 6. Focus on moving the audience (Call to action) 7. Think outside the box 8. Put your CMS to good use 9. Harness the power of email 10. Personalize your donation formTRANSCRIPT
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Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Bound for Greatness: A free webinar series by Blackbaud
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#liveInt 12
BRAND
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IS A FEELING. IS PERSONALITY.IS A POINT OF VIEW.
IS SUPPORTER-CENTRIC VALUES.
A BRAND
..D
x
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foundations
14
of successfulwebsites
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SHARE INFORMATION
MORE EFFECTIVELY
15
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COMMUNICATE IN A
PERSONALIZED MANNER
16
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SUPPORT ORGANIZATIONAL GOALS
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BUILD A COMMUNITY
STRENGTHEN RELATIONSHIPS
&
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SOME INTERESTING FACTS
19
NEW!
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
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SOME INTERESTING FACTS
19
NEW!
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
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SOME INTERESTING FACTS
19
NEW!
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
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SOME INTERESTING FACTS
19
NEW!
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
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how do we get from
good to great
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#1 EVERY PIXEL HAS A PURPOSE
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#2 DESIGN MUST BE AUDIENCE CENTRIC
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#3 LESS IS ALWAYS MORE!
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#4 MAINTAIN + IMPROVE YOUR BRAND IDENTITY
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#5 THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
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#6 FOCUS ON MOVING THE AUDIENCE (CTA)
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#7 THINK OUTSIDE THE BOX!
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#8 PUT YOUR CMS TO GOOD USE!
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HARNESSTHE POWER OF EMAIL!
#1 Activity on Smart Phone.
But nonprofits are competing for mindshare in
the inbox
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HARNESSTHE POWER OF EMAIL!
86%86%87%80%
} use the internet mostly for email
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HARNESSTHE POWER OF EMAIL!
$ $
$
$
$
Sign up
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PERSONALIZE & AUTOMATEYOUR DONATION FORMS
38
Past activity is a good
indicator of future
interaction
casual visitor
emailprospect
pastdonor
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PERSONALIZE & AUTOMATEYOUR DONATION FORMS
39
$50 $75 $100 $125 [Other] Give monthly!
$10 $25 $50 $75 [Other]
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BRAND
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TRUSTBRAND
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LOYALTYTRUSTBRAND
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Luminate Online MarketingMarketing Automation for Nonprofits
Smart Donation FormsSupporter Scoring
eCommerce, Page Builder & more!
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Website Design & BrandingWebsite Redesigns
Search Engine OptimizationUsability Testing & Analysis
Fine-tune your transactional pagesfor higher conversion
Branding & more!
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your turn!
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reference websiteshttp://www.girleffect.orghttp://www.girleffect.org/2015-beyond/girls-voices/http://slaveryfootprint.orghttp://www.amnestyusa.orghttps://www.namesforchange.org/Introhttp://sexgerms.comhttp://www.2015quilt.comhttp://mcsc.cahttp://www.one.org/us/http://www.cwf-fcf.org/en/index.htmlhttp://lrcp.tours.lhsc.on.ca/intro-to-chemo/about-chemotherapyhttp://rockquation.cahttp://missingkidsstamps.cahttp://www.warchild.org.ukhttp://www.adra.cahttp://albertacancer.ca
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Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Twitter: @[email protected]
slideshare.net/raheelgaubaslideshare.net/blackbaud
Bound for Greatness: A free webinar series by Blackbaud
THANK YOU!