10 practical tips to supercharge your affiliate marketing
TRANSCRIPT
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10 practical tips to supercharge your affiliate
marketing
19th November 2015
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Ciaron Dunne• 12 years in affiliate marketing and retail• MD Genie Ventures• Co-founder of Broadband Genie• Co-founder of Genie Goals• Board advisor at Amara
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Genie Goals• Specialist CPA marketing agency for the retail sector• Paid search, display, shopping, email• 8 in house languages• Tech-heavy• Campaigns in 63 territories
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Caroline Mulvihill• Head of Affiliate sales for BT• Over 17 years of digital marketing experience• 12 years specialised in Affiliate Marketing.• Twice won “Best Managed Affiliate Programme” at the
Performance Marketing Awards (2011 and 2015). • I work in a log cabin/shed in my garden 3 days a week
and in BT HQ the rest of the time
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The BT ProgrammeProbably the largest
Telecoms programme in the UK
Drives 15% of BT’s total
sales
ARPU is consistent with other channels
Churn rates are lower than most other channels
89 active affiliates on
the programme
Drives 37% of BT’s online
sales
© British Telecommunications plc
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10. Margin curve
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9. Elasticity
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8. Communication
© British Telecommunications plc
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7. Speed
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6. Budget Planning
© British Telecommunications plc
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5. Setting Commissions
© British Telecommunications plc
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4. TLC
https://www.flickr.com/photos/pagedooley/3202879297/
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3. Landing Pages (1)
© British Telecommunications plc
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Landing Pages (2)
© British Telecommunications plc
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2. Stay humble© British Telecommunications plc
https://www.flickr.com/photos//apasciuto/4862849741
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1. Party!
https://www.flickr.com/photos/morphomir/2407451929
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Thanks! Questions?
Caroline Mulvihill Ciaron Dunne@GenieGoals