10 question for defining marketing for 21st century chapter 1
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1. What does “wants” and “buying power” results into?
a. Needb. Satisfactionc. Necessityd. Demande. Require
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Core Marketing Concepts
Needs, wants, and demands
Target markets, positioning, segmentation
Offerings and brands
Value and satisfaction
Marketing Channels
Supply Chain
Competition
Marketing Environment
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Demand
This is the wants for specific product backed by an ability to pay
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1. What does “wants” and “buying power” results into?
a. Needb. Satisfactionc. Necessityd. Demande. Require
![Page 5: 10 question for defining marketing for 21st century chapter 1](https://reader033.vdocument.in/reader033/viewer/2022051616/5538d58455034680358b487c/html5/thumbnails/5.jpg)
2. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.
a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
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Marketing Management
Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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2. ______ is the art and science of choosing target markets and getting, keeping, and growing customers.
a. Brand Management
b. Marketing Management
c. Financial Management
d. Supply Chain Management
e. None of the above
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3. Sales force is part of what Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above
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To acquire the right people in promoting or selling of your product is part of Promotion.
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3. Sales force is part of what Marketing Mix?
a. Place
b. Product
c. Price
d. Promotion
e. None of the above
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4. Extending warranties for goods is part of what Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above
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Warranties is under Product
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4. Extending warranties for goods is part of what Marketing Mix?
a. Place
b. Price
c. Product
d. Promotion
e. None of the above
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5. What type of marketing does a Human Resource Department execute in company?
a. Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
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Internal Marketing is the task of hiring, training, and motivating able employees who want to serve
customers well
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5. The task of hiring, training, and motivating able employees who want to serve customers well
a. Relationship Marketing
b. Social Responsible Marketing
c. Internal Marketing
d. Integrated Marketing
e. Integral Marketing
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6. What is not included in 5 types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs
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5 types of needs
a. Stated needs
b. Real needs
c. Unstated needs
d. Delight needs
e. Secret needs
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6. What is not included in 5 types of needs?
a. Secret needs
b. Delight needs
c. Real needs
d. Custom needs
e. Unstated needs
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7. What is not a part of the Marketing Management Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings
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Marketing Management Tasks
Develop market strategies and plans
Capture marketing insights
Connect with customers
Build strong brands
Shape market offerings
Deliver value
Communicate value
Create long term growth
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7. What is not a part of the Marketing Management Tasks?
a. Build strong brands
b. Shape market offerings
c. Develop market strategies and plans
d. Increase customer’s buying power
e. Shape market offerings
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8. Where does goods and services from a manufacturer market goes before the consumer market based on the
Structure of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above
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8. Where does goods and services from a manufacturer market goes before the consumer market based on the
Structure of Flows in Modern Exchange Economy?
a. Government Market
b. Resource Market
c. Intermediary Market
d. Middle Market
e. None of above
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9. All are company orientations except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing
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Types of Company Orientation
Production
Selling
Product
Marketing
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9. All are company orientations except for?
a. Distribution
b. Production
c. Product
d. Selling
e. Marketing
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10. An amplified voice to influence public opinion is a part of
______?a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks
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New Consumer Capabilities
A substantial increase in buying power
A greater variety of available goods and services
A great amount of information about practically anything
Greater ease in interacting and placing and receiving orders
An ability to compare notes on products and services
An amplified voice to influence public opinion
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10. An amplified voice to influence public opinion is a part of
______?a. Functions of CMOs
b. New consumer capabilities
c. Improving CMOs success
d. Demand states
e. Marketing Management tasks