10 questions for a winning user centric app strategy
TRANSCRIPT
Three Major Pillars Of User Centric App Strategy
Know your users
App development factors
Marketing and engagement
Know your users:
Who are the users of your app?
How does your app meets your user needs?
What are their mobile maturity profiles?
Which device will better serve your users’ needs?
Five Categories of Mobile Users Worldwide
44%
25%
8%
5%18%
Abc-mobilesMobile does not currently act as a corechannel for interaction with businesses.
>
Future mobile interaction is measured.>Low trust with organisations.>Willingness to share data is low.>Low proposition appeal.>
Mobile-nativesTechnologically savvy with a high verticalinteraction rate2
>
Channel agnostic.>Keen to do more through mobile.>Young male and affiuent.>Open to new propositions.>
App shoppers & bankersComfortable with mobile technology and keen to use it more.
>
High affinity for apps.>Interactions restricted to shopping and banking.
>
Open to new propositions.>
Mobile-intendersLow levels of mobile interactionbusinesses
>
Keen to broaden range of interactions in future.
>
Attracted to new mobile propositions.>
M:WEBSMobile web users rather than app users.
>
Moderately open to new propositions,but app
>
Source: fico.com
App development factors:
What platforms your users are on?
What kind of app experiences will delight your users?
How will new technology help your users?
What kind of data will they need access
to anytime, anywhere?
Game-changing technologies
z
Big data analytics
Advanced robotics
Internet of things/cyber- physical systems
Mobile technologies and applications
Digital manufacturing
RFID/location technologies
Additive manufacturing/3D printers
2D barcodes
Cloud computing
Social technologies
Augmented reality
Technologies expected to provide the biggest impact on company performance
44
412
Source: SCM world- MESA International survey
1313
16
Will support the reduction of operational costs and utilise assets efficiently
% of respondents
n= 166
Will support improved agility, responsiveness and reliability
12
2221
2629
3029
3632
3637
3049
4742
Marketing & Engagement:
Why should your users download your app?
Why should your users keep using your app?
When choosing a mobile app, which of the following influences the most?
Others 3%
Star rating and user reviews
34%Price 29%
Promised functionality (what the app is supposed to do )
34%
Source: Dimensional Research
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