10 reasons your online prospecting doesn’t work
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Top 10 reasons your online prospecting doesn't work.TRANSCRIPT
10 Reasons YOUR Online Prospecting Isn’t Working.
Doug Garner
CENTURY 21 Garner Properties
Independence, KY
Top 10 Reasons YOUR Online Prospecting Doesn’t Work
1. Google doesn’t know who you are
Google Profiles
Set Your Home Page to iGoogle
Fill your Profile with Keywords
Top 10 Reasons YOUR Online Prospecting Doesn’t Work 2. You don’t have a complete profile with a current photo.
About.me
Google AdWords
Top 10 Reasons YOUR Online Prospecting Doesn’t Work3. You place ads online that lead back to the main page of
your website and you have no way to capture them..
Top 10 Reasons YOUR Online Prospecting Doesn’t Work4. You haven’t defined what effective online marketing
means for you.
Google Everything
• Gmail
• Maps – (google places, street scenes, directions, embed on flyers)
• Google Docs – upload flyer 1 time - send many times, files too large for email, blank offers and forms,
• Google Reader – RSS all the blogs you like to read in 1 spot.
• Calendar – Share with team, family, etc
• Picasa – PicNic
• Google Places
• Google Local
Top 10 Reasons YOUR Online Prospecting Doesn’t Work5. You have a twitter presence but you spend all your
time following other agents.
• It’s not quantity, it’s quality.• Follow Local by searching local• Follow a local list by searching “nashville” • Syndicate your facebook post, picasaweb, blog post to
Your twitter account• Set your @Replies and DM (Direct messages) to be
emailed to you – always respond.• Engage every chance you get (once a day 5 minutes)
Thing You Probably Already Know• Of all the ways people interact digitally. Facebook controls 25% of
the market. The next closest method is email with 12% share.
• 50% of users login every day
• Facebook is today’s “word of mouth”
• Average user has 130 friends and “fans” 2 pages per month
• 90% of US population has a facebook account
• Facebook has a 21% loyalty rate, compared to Google, Bing and Twitter at about 12%
• Avg Facebook user spends 7 Hours a month on facebook. More then Google, Yahoo, Youtube, Microsoft, Wikipedia, and Amazon COMBINED.
• More than 700,000 businesses have pages- 5.3B fans
• 100 Million people access facebook from a mobile device
Top 10 Reasons YOUR Online Prospecting Doesn’t Work
6. You are lurking on Facebook.
Use the 5 to 1 rule – Comment on 5 other people status updates for every 1 of your status updates
Everyone in realEstate should have a personal Profile.NOT for businessStuff.
Football teamGirl ScoutsAgents GroupLocal Clubs??
Always Public VisibleMultiple AdminsAnalyticsPages Allow Custom PagesUpdates to Fans – Like mass emailAds can be created for FB Pages
Pages
If you have
an existing
page
Facebook Business Page Optimized Photos.
Send email to [email protected]
SUBJECT: and the link will be
emailed to you immediately
180 Pixels Wide (fixed) X 540 Pixels Tall (max)
Pagemodo.com
Facebook Ads
Top 10 Reasons YOUR Online Prospecting Doesn’t Work8. Your Online Marketing is all about YOU
Top 10 Reasons YOUR Online Prospecting Doesn’t Work9. Your website gives the same information as
everyone else’s.
Simple Blog Ideas
• Photos Only – find a kid from your area, with a eye for photography, and offer them a buck for each photo you use up to 365 for photos.
• Or, create multiple blogs for multiple areas, think hyperlocal.
• Re-Blog… http://blog.century21.com
• Blog Personal Interest Stuff
• .
• .
Top 10 Reasons YOUR Online Prospecting Doesn’t Work
• You aren’t calling/email people back.
• You don’t have follow up systems in place.
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• SUBJECT: Top 10 Reasons
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