10 red hot tips for yammer adoption in your organisation
TRANSCRIPT
For yammer adoption in your organisation
BY LENA ROSS
Leaders need to role model yammer presence> leaders need to be seen as early adopters and lead the way
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Run lunchtime info sessions to demystify it> and get them to join up at your info sessions while they are there
Reward new adopters quickly with a ‘like’ or ‘share’ or comment
> reward the behaviour straight away to encourage repeat posts and inject a burst of dopamine!4
Feature use of yammer and building social capital in your employees’ scorecards
> if it’s measured, it’s done-If it’s rewarded, it’s repeated
Have a couple of topics or blogs ready to post when things go quiet
> sometimes your yammer group needs to be nudged-keep up the momentum
Back-channel from events-inside and outside of your organisation-in real time or just after.
> Be sure to assign hashtags for events and topics for easy search afterwards
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At an event, offer an incentive for the first three people to report back with a post
> this can be at any event, such as a workshop or conference…
In emails, refer to yammer conversations and provide the link to the thread
> a good way to drive traffic to your yammer site
Promote offers, such as free tickets to events or activities, only on yammer
> Make it the place to go to find out about employee offers first
Add it to your new employee induction checklist > provide a quick reference guide along with info on which relevant groups to join
Oh-and just one more thingshow your employees this social media adoption curve-larger on the next page
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www.lenaross.com.au @LenaEmelyRoss
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