10 secrets of life from steve jobs
TRANSCRIPT
“Be simple, aim to be simple for greatness resides in simplicity.”
Simplicity is achieved through complexity
“You just have to change the perspective. Make your brand personal.”
Sell people their dreams, not your products or services
“The secret of happiness is not found in seeking more, but in developing the capacity to enjoy less.”
Going minimal is the key
“Say ‘NO’ for every ‘YES’ until you reach the desired result. Rise above the mediocrity by discarding obvious choices.
Discard the obvious
“Be indispensable and provide value. People will follow you but do it as a habit not as a strategy.”
Provide value continuously