10 simple and creative lead generation strategies for small business
DESCRIPTION
Here is a list of 10 online and offline lead generation strategies that can be used for small businesses.TRANSCRIPT
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10 Clever Online and Offline Lead Generation
StrategiesFor Small Business
Kim G. “The Chic Geek” Owner and Founder
small-bizsense.com
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Interesting Facts AboutLead Generation
• Lead Generation is the most rapid form of marketing growth for businesses. (Simplycast)
• Online Leads cost 61% less than Offline Leads. (Hubspot)
• With lead generation you can use various marketing channels to generate leads and attract new prospects in your business.
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What is a Lead?
“A lead is a person who has in some way, shape, or form indicated interest in your company's product or service” - Hubspot
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What is Lead Generation?
“Strategies used to attract and gather information from qualified prospects interested in your company’s products or services”
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Why Do You Need Lead Generation in Your
Business?• To attract leads and prospects to your business.
• To build additional marketing funnels in your business.
• To ultimately convert prospects into paying customers.
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10 Clever Online and Offline Lead Generation Strategies
for Small Business
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Lead Generation Method #1
Your Website
• Your website is the most powerful marketing resource and lead generation tool there is.
Hubspot Lead Generation Page Example
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Lead Generation Method#1 cont.,Your Website
• “89 percent of consumers turn to Google, Bing or another search engine to find information on products, services or businesses prior to making purchases.” – Fleishman-Hillard
• Majority of Leads tie into your website
•Ways To Generate Leads from Your Website
• Whitepapers• Tip Sheets• Mini Guides
Note: Add Optin-Forms to yourFreebies!
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Lead Generation Method #2
Back of Business Card• Business cards are the least expensive and effective
marketing methods used. (Add offers to the back of your cards)
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Lead Generation Method #3
Email Signature
• Email signatures are one of the most overlooked places for marketing and lead generation.
• Use Wisestamp to create your signature. (Add a freebie for leads)
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Lead Generation Method #4
Social Media
• “Since 2010, Social Media has been the leading emerging channel for lead generation” - QuickSprout
• Share great content (Social Sharing Tools)• Connect with and Follow influencers in your industry• Share promotions, events, helpful info
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Lead Generation Method #5
Blogging
• Blogging • Helps Drive Traffic to your website• Generate Leads • Marketing your business
Blogging Tips• Write Great Content• Use Attention Grabbing Headlines• Share your content (Digg Digg, Hootsuite)
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Lead Generation Method #6 Video
(Introductory or Explainer w/free Offer)
• Videos are more engaging, memorable and shareable.• Tell what you do and who you do it for• Add to your Homepage and Video Sharing Sites
Call to Action
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Lead Generation Method #7
eBooks
• eBooks are excellent Lead Generation and Marketing Tools• Add them as a Bonus with your products or services• Give them away as a Prize at events• Add them as freebies via your Blog or Website
• Note: Add Optin-Forms to your Freebies!
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Lead Generation Method #8Direct Mail Advertisements
• Direct Mail Marketing is still a great option for lead generation
• Every Door Direct Mail Retail Program (postcards and flyers)• Great program for businesses• Send to Local Zip Codes in your area • Up to 5,000 mail pieces a day
Note: Read more here about EDDM Retail
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Lead Generation Method #9Content Marketing
• “Content Marketing is used to attract and retain customers by creating/sharing relevant and valuable content” - Content Marketing Institute
• 3 Ways to Generate Leads via Content Marketing• Website• Blogging• Social Media
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Lead Generation Method #10
Referral Programs
• Add a referral program form to your website• Back of business cards • Add to your invoices
Examples
“Here at XYZ Company, it PAYS to refer your friends, family, co-workers and colleagues. For each XYZ customer that you refer that purchases one our website packages, you will receive a 10% off of your purchase with us.”
• “Know a Business with <Marketing/Computer> Problems? <$10> Can Be Yours for each referral that becomes my/our client.”
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RESOURCES 1. Wisestamp 2. Hootsuite (Social Automation Tool) 3. Shareaholic (Social Sharing Tool)4. Digg Digg (Social Sharing Tool)5. The Definitive Guide to Copywriting - Neil Patel6. Every Door Direct Mail Retail Program
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Check us out on the webfor more Small Business Tips, Resources and Information
www.small-bizsense.com
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