In this short presentation, Arik Hanson, principal of ACH Communications, discusses the 10 skills tomorrow's PR pro will need to succeed. Among the the must-have skills: advertising copywriting skills, analytics and video editing.
TRANSCRIPT
10 Skills of the PR Pro of Tomorrow
Arik C. Hanson
ACH Communications
arikhanson.com
Format
Skill Example Tip Resource
Skill #1: Advertising Copywriting
Tip: Brevity. Powerful visuals. CTA.
Skill #2: Video Editing
Tip: Learn iMovie (take a class at the Apple store or teach yourself)