10 social media myths in local government
DESCRIPTION
For LGIU local government and social media conference on 5 November 2009TRANSCRIPT
Myth 1: You have to be a geekMe back in 1984...by Extra Ketchup on Flickr
No need for tech fear
The tools are simple
Anyone can do it, most people do
More important to know your stuff, than your code
www.idea.gov.uk
Myth 2: It’s all about the tools
www.idea.gov.uk
Don’t be fooled by the tools
Collaboration
Talk
PeopleSocial media is social
It’s a new way of connecting
Myth 3: It’s just for kids
The kids do like it
Changing the way we do business
Three quarters of GenY choose retailers and products based on others’ customer care experiences shared online
What implications for politics?
What implications for personalisation and co-production?
The future of participation
18-24
25-34
35-44
45-54
55+
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Internet Active
Internet Active
Source: Forrester research as previously
Myth 4: It’s a waste of timeMissing Flickr at work by Odd Bod
Stop blocking
You don’t need to web to waste time
It’s a management issue
Web2.0 can save time and money
Effective communication strategies
Early intervention
Channel migration
New apps
Support community provision
Myth 5: It’s hard
Rocker Garden by yeowatzup on Flickr
It ain’t rocket science
Start small
Evaluate as you go
Great localgov community
Myth 6: It’s easy
Blocks by Hey Paul on Flickr
It’s not child’s play
Value and nurture the skills
Rapidly developing area
Some daily slog
F#(K
Myth 7: if let you people say anything,they’ll say the worst thing
Trust, but verify
Some people are jerks
Most people are OK, mostly
Be prepared
Do you have to host?
Myth 8: it’s too risky
Dangerous mind by Apesara on Flickr
What are the risks of not doing it?
People are already online talking about
• Your area• Your organisation• Schools, communities, councillors?
Reputation
Missed opportunities
This may be a rough ride
Letting go is hard
Mistakes will be made
Active management the only way
Myth 9: You have to hire a flash consultant
Meet the Media Guru by Meet the Media Guru
Beware the gurus
Local government is a big employer
Few understand local and social
Myth 10: It’s a replacement for traditional engagement
Reach by Neil Coleman on Flickr
As common as gossip
Gossip_bench by ercwttmn on Flickr
As revolutionary as the printing press
The original moveable type by Purdman1 on Flickr
YouTube if you want to
Online supports offline
New engagement
What the IDeA is doing
Being more “social”
Peer to peer
Sector to citizen
Data interchange
Knowledge Hub
• KHub• Apps, plug-ins,• widgets
• Blogosphere • Twitterverse
• Websites
• Personalisation
• RSS/Aggregation
• Mobile• Phone• Apps
• Datasets
• CoPs• Knowledge• Workers
EfficiencyCoPs
Self assessment Benchmark
Data
PeerChallenge
Efficiency Exchange
Best Practice Resources
Best Practice CollaborationAllows users from participant authorities to develop and actively share best practice knowledge
Self AssessmentData collected from councils helps highlight where greater efficiency can be achieved.
Peer ChallengePeers from other authorities review the assessment and provide direct feedback
BenchmarkingAuthorities able to review their data and compare with benchmark data collated by CA
Best Practice ResourcesCommunity repository of current best practice principles
Efficiency Exchange
Find me
ideapolicy.wordpress.com
twitter.com/ingridk
slideshare.net/ingrid_k