10 social platforms every pr maven needs to know
TRANSCRIPT
10 SOCIAL PLATFORMS EVERY PR MAVEN NEEDS TO KNOW
June 2015
#TechTen
I’m @chelseahejny
MEDIUM
Started in 2012
Founded by Twitter co-founders, Ev & Biz
How to Have a Popular Story on Medium (Medium “Recommendation” or Hustle)
300+ Million MAUS (MORE THAN TWITTER!)
14 % of drivers admit to checking Instagram while operating their vehicle
How to Be Popular on Instagram(Hashtags + Killer images + Commenting>Liking)
Interactions are highest on Instagram posts with 11+ hashtags
“If you take the time to comment on someone else’s profile, that person is more likely to come back to yours. People will not only comment on your photo if you comment on theirs, but they are 401% more likely to follow you in this case.”
Neil Patel of QuickSprout
"For every one hundred likes I did on random photos of other users (whom I didn’t follow), I generated 21.7 likes on my photos and 6.1 more followers. I did not have to follow people back for this to work.”
Neil Patel of QuickSprout
SNAPCHAT
Company valued at 15 BILLION dollars(!)
71% of Snapchat users are under 25 yr old
Don't be that person that only allows friends to send snaps.
Give people a reason to follow you ... like NARS!
MEERKAT & PERISCOPE
Meerkat came first Twitter owns Periscope
Periscope is winning the app-store war
How are brands using live video streaming?
DemosEvents
Product launchesInterviews
Behind-the-scenes accessExclusive performances
This used to be the case: Meerkat live-streams aren’t recorded anywhere and are
genuinely a once-in-a-lifetime event.
Periscope live-streams can only be accessed for 24 hours after the fact.
MEERKAT HACK:Include #Katch after the Meerkat you want to save and
the software replies to your tweet with a YouTube link to where your video has been archived.
PERISCOPE HACK:In “settings” of the app, swipe right on “autosave broadcasts” to save stream on your camera roll.
YOUTUBE
YouTube is the 2nd leading search engine
Video makes you 53X more likely to show up on Google’s front search page (since they make money when you create content)
QUICK TIPSRecord horizontally
Close with the call to action, don’t lead with it
Prep your video’s description, headline, custom
thumbnail and tags in advance -- YouTube considers
these factors before upload
VINE
People consume Vines other places than the app, watching them on Facebook, Twitter, or even YouTube.
Although the company hasn’t introduced advertising,brands pay the top Vine celebrities.
The going rate for Jerome Jarre’s
Vines is $25,000
PODCASTING NETWORKS
iTunes only houses over 250,000 podcasts
According to Edison Research, about 39 million Americans listened to a podcast last month, up from 12 percent in 2013 and 9 percent in 2008.
QUICK TIPSInvest in good audio
Syndicate
Have a schedule!
PRODUCT HUNT
Product Hunt surfaces the best new products, every day. It's a place for
product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech
creations.
GROWTHHACKERS
GrowthHackers is a community of Growth-Focused Marketers
There’s a subreddit for everything!Use Reddit to find key search words
and gather honest feedback.
(DON’T SPAM!)
TAKEAWAYS
DON’T GET OVERWHELMED
Patience & consistency wins everytime.
Start building your networks now.
Insanely good storytelling is a must.
Use the platform personally to do social listening.
