10 specific ways to use digital storytelling in your next fundraising campaign
TRANSCRIPT
WELCOME STUDENTS!
What is Storytelling Summer School?
• 6 weekly Facebook Live videos with actionable ways to use storytelling to raise awareness and funds for your nonprofit;
• Freebie downloads, checklists, planners, and more;
• Invitation to the Private Facebook community, where you can exchange ideas with other nonprofit professionals and ask for my personalized advice.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
UPCOMING LESSONS –FRIDAYS AT NOON EST ON FACEBOOK
Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign
Week 2: How to craft stories that will take your community from passive to PASSIONATE
Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits
• Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign
• Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas
• Week 6: Battle-tested tools to rock your digital storytelling
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
STORYTELLING SUMMER SCHOOL IS SPONSORED BY
Storytelling in the Digital Age: A Guide for Nonprofits
Now available on Amazon!
More info: http://amzn.to/2vF5RPF
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Click on the book!
GET THE DOWNLOAD – CREATING GREAT ONLINE CONTENT WORKSHEET
• Storytelling Summer School students – keep an eye out on your inbox as you should have received it in your weekly email.
• You can also download it here: http://jcsocialmarketing.com/greatonlinecontent/
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
QUICK REVIEW
Write down the 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign – CLIENT, STAFF, VOLUNTEER, DONOR, COMMUNITY.
Craft stories that will take your community from passive to PASSIONATE – Grab attention, elicit emotion, ask for an action, inspire sharing.
You may face digital storytelling challenges, but there are solutions.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
Source: https://www.theodysseyonline.com/to-the-busy-heart
KEY POINTS
• Visuals are vital to successful digital storytelling, especially during fundraising campaigns.
• Videos featuring the authentic stories of real people in real situations are without a doubt the most effective and engaging types of content online.
• Focus on getting the message across and knocking down barriers to getting that donation.
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
HOMEWORK
• Commit to implement 3 of the 10 previously detailed digital storytelling examples into your next online fundraising campaign.
• Fill out the Creating Great Online Content Worksheet: http://jcsocialmarketing.com/greatonlinecontent/
• Be sure to let us know which 3 you picked, over in the Facebook Group: https://www.facebook.com/groups/socialmediastorytelling/
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
UPCOMING LESSONS –FRIDAYS AT NOON EST ON FACEBOOK
Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign
Week 2: How to craft stories that will take your community from passive to PASSIONATE
Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits
Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign
Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas
• Week 6: Battle-tested tools to rock your digital storytelling
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school