10 step summer marketing plan

THE 10 STEP SUMMER MARKETING PLAN

Summer marketing ideas to help drive interest and conversations with your customers.

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Create a profile of the top audiences to target this summer.

Include demographics, location, interests, and the problem your product solves.

1 PROFILE YOUR AUDIENCE

Map topline messaging points you want to drive to each audience segment across channels that best reach them.

These might include email or Facebook.

2 DEVELOP A CONTENT STRATEGY



3

Bring sunshine into your online efforts. Energy, fun and personality should dominate your visual content.

Use summer to drive engagement in social media.

USE SUMMER TO YOUR ADVANTAGE

TAP INTO USER GENERATED CONTENT


4

Your fans may be enjoying products in new ways over the warm months.

Invite people to share photos and stories. Re-purpose that content to your advantage!

GO BEHIND THE SCENES


5

Is there anything special happening in your company this summer? New product testing, company BBQ, or fundraiser?

Give fans a sneak peek at the inner-workings.


6

Brainstorm companies you could partner with or non-profits or events you can sponsor to boost visibility during the summer lull.

DEVELOP SUMMER PARTNERSHIPS

Identify your biggest advocates to develop a mutually beneficial relationship.

Give them products and content to share, and in return capture new audiences. FandomMarketing.com ©2016 Fandom Marketing, Inc.

7 TAP INTO INFLUENCERS


8

Run an online contest relevant to your brand and customers’ summer lifestyle.

Find a way to tie your product into the summer theme in a natural way.

PLAN A SUMMER CONTEST


9

Even if your brand is global; take some time over the summer to thank your local community for their support.

Participate in events and give back with the help of employees.

GET HYPER LOCAL


10

As August rolls around, bring fall into the conversation to help customers prepare.

Offer tips for back-to-school, holidays or a change in weather.

PREPARE FOR FALL

GROWING BRANDS WITH FANS

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