10 step to increase e commerce site speed
TRANSCRIPT
10 Step to Increase E-Commerce Site Speed
Retail is a tough market, and as more and more people shop online, the average consumer has become more demanding.With so much competition at customer’s fingertips, it’s important that E-Commerce website is easy to use.
10 Step to Increase E-Commerce Site Speed
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Site Navigation•Site navigation is everything
• If users can find what they want in the shortest time possible they are more likely to buy something
•They are also more likely to return to site when they want something else
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Site Navigation• Identify an item and try to find it without
previous knowledge of site
• Ask friends and family to do the same or check out Usability Hub to test the navigation flow
•Any improvement to site navigation will have a dramatic effect on the user experience
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Site Navigation• Any improvement to site navigation will have a
dramatic effect on the user experience
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Site Speed
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• Amazon has calculated that if their site took only a second longer to load, they would lose $1.6 billion in sales revenue every year
•Recent research indicates that 40% of users will abandon a website if it takes longer than 3 seconds to load
Site Speed
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•The online consumer, with more choice than ever before, is fickle and impatient
• If keep them waiting for even a second, they may leave site without purchasing
•So it’s best to make sure that site is fast
Site Speed
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• No one wants to lose traffic because their site is slow and clunky
Minimize HTTP request
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• According to Yahoo, 80% of a Web page’s load time is spent downloading the different pieces-parts of the page:• Images
•Style sheets
•Scripts
•Flash, etc.
Minimize HTTP request
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• The more on-page components, the longer it takes for the page to render
Minimize HTTP request
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•That being the case, the quickest way to improve site speed is to simplify design
•Streamline the number of elements on page
•Use CSS instead of images whenever possible
•Combine multiple style sheets into one
Minimize HTTP request
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•Reduce scripts and put them at the bottom of the page
•When it comes to website, leaner is better
• Pro Tip: Start a campaign to reduce the number of components on each page
• By doing this, reduce the number of HTTP requests needed to make the page render
Product Image
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• A picture tells a thousand words
Product Image
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• Hire a professional to show products in the best possible light and alleviate any concerns customer may have about quality
• It needs to experience it as much as can before hit the ‘purchase’ button
Fixed or Free Shipping
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• Shipping charges are often the biggest obstacle in completing an online purchase
• This extra charge can override the convenience of shopping from home
• Avoid this by offering fixed or free shipping, which can be factored into costs
Priorities Above the Fold Content
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•Having just recommended that use only one CSS style sheet and no inline CSS,there is one caveat need to consider
• Improve user experience by having your above-the-fold load faster—even if the rest of the page takes a few seconds to load
Priorities Above the Fold Content
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•Pro Tip: Consider splitting your CSS into two parts:
•A short inline part that styles above-the-fold elements
•And an external part that can be deferred
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Install Google Analytics•Google Analytics will help understand how customer
navigates site and which of pages are most popular
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Install Google Analytics• It will also help understand where potential
customers lose interest and leave site, and how quickly they make a purchase
• It will give a clear understanding of where online traffic comes from
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•This needs to be as simple as possible
• If checkout process involves multiple steps, simply let customer know
•This will decrease the chances of them leaving site frustrated before purchasing
Checkout Process
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•See a lot of WordPress and other sites that have a ton of plugins extensions installed that are actually not used
Switch of all the plugins that don’t need or use
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•Many of them require loading different css and java script files – all that slows down site
•Perform a plugins audit and switch off all the plugins don’t use
Switch of all the plugins that don’t need or use
• Every page on website should have one clear objective
• On an individual product page, for example, objective is to get the user to add the product to their cart
• So make sure they understand how to do this.Create a clear call to action – ‘Add to Cart’ button
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Clear call to Actions
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•Our Email is: [email protected]
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CommunicationSadiq M. AlamFounder & Head of Ideas
Call: (+880) 017110 56474, (+880) 09611 699 014Email: [email protected]: sadiq.alam
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