A project financed by the European Union

Implementing Partners

10 Steps to Access China FMCG marketJune 15 2017 Tallinn

1 Reflect internally on the expertise of the

company in exporting to foreign markets

1In-house debate

Involve all stakeholders (Finance Marketing Sales Plant Exports etc)bull English speaking staffbull Expertise in exporting to

foreign marketsbull Exports outside the EUbull Materials website technical

sheets available in Englishbull Staff dedicated to exportsbull Have you been in China

beforebull Other relevant questions of

internal use onlyhellip

lsquoChina is a very demanding market Ifthe company obtains a high number ofnegative answers in its self-evaluationwe suggest to acquire expertise firstby exporting to closer more matureor easier countries starting at thesame time a mid-term plan to getready for Chinarsquo

2 Register your Trademark(s)

2Help and practical knowledge

1 European Union - China IPR SME Helpdesk

httpwwwchina-iprhelpdeskeu

2 Browse Taobao marketplace in searchfor your brand name

bull China legal system favours the firstto file a trademark Copycatsreplicas and squatters of brandsare not unusual

bull If convinced that your brand nameis an asset adopt a strategic viewproceeding to register in Chinayour trademark

bull Learn about the effect of Daigou (代购) your brand may be at riskperhaps your brand is already onsale in China check it out

bull Chinese tourists and Chinesestudents abroad may be talkingabout your brand and you donrsquotknow it More than 100 millionChinese go abroad yearly

1 Reflect internally on the expertise of the

company in exporting to foreign markets

1In-house debate

Involve all stakeholders (Finance Marketing Sales Plant Exports etc)bull English speaking staffbull Expertise in exporting to

foreign marketsbull Exports outside the EUbull Materials website technical

sheets available in Englishbull Staff dedicated to exportsbull Have you been in China

beforebull Other relevant questions of

internal use onlyhellip

lsquoChina is a very demanding market Ifthe company obtains a high number ofnegative answers in its self-evaluationwe suggest to acquire expertise firstby exporting to closer more matureor easier countries starting at thesame time a mid-term plan to getready for Chinarsquo

2 Register your Trademark(s)

2Help and practical knowledge

1 European Union - China IPR SME Helpdesk

httpwwwchina-iprhelpdeskeu

2 Browse Taobao marketplace in searchfor your brand name

bull China legal system favours the firstto file a trademark Copycatsreplicas and squatters of brandsare not unusual

bull If convinced that your brand nameis an asset adopt a strategic viewproceeding to register in Chinayour trademark

bull Learn about the effect of Daigou (代购) your brand may be at riskperhaps your brand is already onsale in China check it out

bull Chinese tourists and Chinesestudents abroad may be talkingabout your brand and you donrsquotknow it More than 100 millionChinese go abroad yearly

1In-house debate

Involve all stakeholders (Finance Marketing Sales Plant Exports etc)bull English speaking staffbull Expertise in exporting to

foreign marketsbull Exports outside the EUbull Materials website technical

sheets available in Englishbull Staff dedicated to exportsbull Have you been in China

beforebull Other relevant questions of

internal use onlyhellip

lsquoChina is a very demanding market Ifthe company obtains a high number ofnegative answers in its self-evaluationwe suggest to acquire expertise firstby exporting to closer more matureor easier countries starting at thesame time a mid-term plan to getready for Chinarsquo

2 Register your Trademark(s)

2Help and practical knowledge

1 European Union - China IPR SME Helpdesk

httpwwwchina-iprhelpdeskeu

2 Browse Taobao marketplace in searchfor your brand name

bull China legal system favours the firstto file a trademark Copycatsreplicas and squatters of brandsare not unusual

bull If convinced that your brand nameis an asset adopt a strategic viewproceeding to register in Chinayour trademark

bull Learn about the effect of Daigou (代购) your brand may be at riskperhaps your brand is already onsale in China check it out

bull Chinese tourists and Chinesestudents abroad may be talkingabout your brand and you donrsquotknow it More than 100 millionChinese go abroad yearly

2 Register your Trademark(s)

2Help and practical knowledge

1 European Union - China IPR SME Helpdesk

httpwwwchina-iprhelpdeskeu

2 Browse Taobao marketplace in searchfor your brand name

bull China legal system favours the firstto file a trademark Copycatsreplicas and squatters of brandsare not unusual

bull If convinced that your brand nameis an asset adopt a strategic viewproceeding to register in Chinayour trademark

bull Learn about the effect of Daigou (代购) your brand may be at riskperhaps your brand is already onsale in China check it out

bull Chinese tourists and Chinesestudents abroad may be talkingabout your brand and you donrsquotknow it More than 100 millionChinese go abroad yearly

2Help and practical knowledge

1 European Union - China IPR SME Helpdesk

httpwwwchina-iprhelpdeskeu

2 Browse Taobao marketplace in searchfor your brand name

bull China legal system favours the firstto file a trademark Copycatsreplicas and squatters of brandsare not unusual

bull If convinced that your brand nameis an asset adopt a strategic viewproceeding to register in Chinayour trademark

bull Learn about the effect of Daigou (代购) your brand may be at riskperhaps your brand is already onsale in China check it out

bull Chinese tourists and Chinesestudents abroad may be talkingabout your brand and you donrsquotknow it More than 100 millionChinese go abroad yearly

3 Find out if your products or services can be

exported to China

3Help and practical knowledge

Register wwweusmecentreorgcn

bull Market Reportsbull Guidelinesbull Newsletterbull FAQ

+

Certain products are subject to partialor complete restrictions which can becountry specific or company specificEg

bull An EU country can export oranges toChina but not cherries

bull An EU country can export pork toChina but not poultry

bull An EU country cannot export dairybull Scrap materials exporters to China

require a certain Licence prior toexport

bull Certain medical devices need ofapproval

bull A cosmetic sold in China may requireto be tested on animals

bull Games and books subject to heavyrestrictions

3Help and practical knowledge

Register wwweusmecentreorgcn

bull Market Reportsbull Guidelinesbull Newsletterbull FAQ

+

Certain products are subject to partialor complete restrictions which can becountry specific or company specificEg

bull An EU country can export oranges toChina but not cherries

bull An EU country can export pork toChina but not poultry

bull An EU country cannot export dairybull Scrap materials exporters to China

require a certain Licence prior toexport

bull Certain medical devices need ofapproval

bull A cosmetic sold in China may requireto be tested on animals

bull Games and books subject to heavyrestrictions

4 Check which products of your category

made in China are available for Chinese

consumers Check the prices

4 Help and practical knowledge

Market Reports

Product Directory

All TMALL amp Taobao(in English)

Unless there is a substantialdifference in

bull Qualitybull Innovationbull Design

a significant impact of the name ofthe brand or a strong associationwith the country of origin Chineseconsumer will tend to buy local ineach of categories Find out thedomestic prices

4 Help and practical knowledge

Market Reports

Product Directory

All TMALL amp Taobao(in English)

Unless there is a substantialdifference in

bull Qualitybull Innovationbull Design

a significant impact of the name ofthe brand or a strong associationwith the country of origin Chineseconsumer will tend to buy local ineach of categories Find out thedomestic prices

5 Check which products of your category

imported into China are available for Chinese

consumers Check the prices

5Help and practical knowledge

Market ReportsCase StudiesGuidelinesWebinarsOnline Training

All TMALL amp Taobao(in English)

ImportedPrice litre

￥167

Domestic

Price litre ￥36

WeChat Search Barcode scan

Multiplier = Price tag in ￥

EXW price in euro

Eg Wine sector multiplier = 35

Besides the local manufacturers you will encounter in China most of your international competitors Find the prices on the shelves in yen the Chinese currency Identify a foreign competitor leader in China to set a benchmark for the price tag

5Help and practical knowledge

Market ReportsCase StudiesGuidelinesWebinarsOnline Training

All TMALL amp Taobao(in English)

ImportedPrice litre

￥167

Domestic

Price litre ￥36

WeChat Search Barcode scan

Multiplier = Price tag in ￥

EXW price in euro

Eg Wine sector multiplier = 35

Besides the local manufacturers you will encounter in China most of your international competitors Find the prices on the shelves in yen the Chinese currency Identify a foreign competitor leader in China to set a benchmark for the price tag

6 Learn the Market size Learn the possible sales

channels

6Help and practical knowledge

bull A market of markets

bull Omni-channelbull On Tradebull Off Tradebull Onlinebull Cross-Borderbull O2Obull Transition to

mobile is done

bull WeChat shopsbull Live streamingbull KOLbull 100+ cities with

more than 1 million population

bull Daigoubull 33 online sales

start at cellphone

MARKET REPORT

FREE TRADE ZONE TRAINING

GUIDELINES

ONLINE SALESTRAINING

There are several aspects of theFMCG Chinese market quitedifferent from the EU A fastchanging market a deepergranularity is a pre-requisiteThe following aspects need tobe weighed

7 Find the right Fair or Exhibition to attend in

China optimum for your product category

7 Help and practical knowledge

bull Product categorybull Price build-upbull City or Regionbull Market Saturationbull ExpectationsGoalsbull Budgetbull B2B matchmakingbull Promo Materialsbull Technical Sheetsbull Sales Channel

bull Country Informationbull Contract at handbull Price listbull T amp Crsquosbull Samplesbull Shipping planbull Interpretersbull Staffingbull Retail store checkbull Follow-up plan

EU SME CentreExhibition Database

Select and Prepare Choosing theright Exhibition for your productcategory is not a banality It hasto be based on your previousanalysis Preparing thoroughly inadvance the participation isparamount The aspects toconsider are many Eg

6Help and practical knowledge

bull A market of markets

bull Omni-channelbull On Tradebull Off Tradebull Onlinebull Cross-Borderbull O2Obull Transition to

mobile is done

bull WeChat shopsbull Live streamingbull KOLbull 100+ cities with

more than 1 million population

bull Daigoubull 33 online sales

start at cellphone

MARKET REPORT

FREE TRADE ZONE TRAINING

GUIDELINES

ONLINE SALESTRAINING

There are several aspects of theFMCG Chinese market quitedifferent from the EU A fastchanging market a deepergranularity is a pre-requisiteThe following aspects need tobe weighed

7 Find the right Fair or Exhibition to attend in

China optimum for your product category

7 Help and practical knowledge

bull Product categorybull Price build-upbull City or Regionbull Market Saturationbull ExpectationsGoalsbull Budgetbull B2B matchmakingbull Promo Materialsbull Technical Sheetsbull Sales Channel

bull Country Informationbull Contract at handbull Price listbull T amp Crsquosbull Samplesbull Shipping planbull Interpretersbull Staffingbull Retail store checkbull Follow-up plan

EU SME CentreExhibition Database

Select and Prepare Choosing theright Exhibition for your productcategory is not a banality It hasto be based on your previousanalysis Preparing thoroughly inadvance the participation isparamount The aspects toconsider are many Eg

7 Find the right Fair or Exhibition to attend in

China optimum for your product category

7 Help and practical knowledge

bull Product categorybull Price build-upbull City or Regionbull Market Saturationbull ExpectationsGoalsbull Budgetbull B2B matchmakingbull Promo Materialsbull Technical Sheetsbull Sales Channel

bull Country Informationbull Contract at handbull Price listbull T amp Crsquosbull Samplesbull Shipping planbull Interpretersbull Staffingbull Retail store checkbull Follow-up plan

EU SME CentreExhibition Database

Select and Prepare Choosing theright Exhibition for your productcategory is not a banality It hasto be based on your previousanalysis Preparing thoroughly inadvance the participation isparamount The aspects toconsider are many Eg

7 Help and practical knowledge

bull Product categorybull Price build-upbull City or Regionbull Market Saturationbull ExpectationsGoalsbull Budgetbull B2B matchmakingbull Promo Materialsbull Technical Sheetsbull Sales Channel

bull Country Informationbull Contract at handbull Price listbull T amp Crsquosbull Samplesbull Shipping planbull Interpretersbull Staffingbull Retail store checkbull Follow-up plan

EU SME CentreExhibition Database

Select and Prepare Choosing theright Exhibition for your productcategory is not a banality It hasto be based on your previousanalysis Preparing thoroughly inadvance the participation isparamount The aspects toconsider are many Eg

8 Learn regulations Learn from the

experience of others before you in China

8Help and practical knowledge

bull Chinarsquos GB standardsbull General normative for the

categorybull Specific normative for the productbull Correct labelling in Chinesebull Customs taxes duties excisesbull Right Agent at Customsbull Real expertise of Importerbull Customs documentationbull Outbound payment proceduresbull Follow the law at all times

Import regulations are often a source oftroubles when exporting to China Ifcorrectly informed is possible to eludesuch problems A large portion ofdifficulties has to do with lack ofknowledge of Customs proceduresrather than with the normative

9 Learn possible entry modes in the Chinese

market

9 Help and practical knowledge

bull Long-term viewbull General Tradebull Cross-Border Tradebull Importers searchbull On Tradebull Off Tradebull Onlinebull Company in Chinabull Representative

Office

bull Manage expectations

bull Consider B2B matchmaking

bull Draft a Budgetbull Follow-up of

distributorsbull Follow the marketbull Follow consumers

behaviour

There are several ways toaccess Chinas market Noneof them fits with everythingIt depends on your strategysales channels budgetexpectations competitionconsumers and above allthe fast pace of a changingChina

10 Draft a Business Plan Including a PampL

Establish expectations Establish a budget

10Draft a formal statement ofbusiness goals in ChinaAttainable Draft actions forreaching the goals Include thecost of each action andresources critical successfactors metrics and atimeframe Do not trustintuition stick to facts

bull Have a mid-term visionlsquoStarting selling in China as of 2018 In3 years time reach product orders of aminimum of 750000 EUR per yearrsquo

bull Get ready for China firstbull Have a budget and a planbull Have metrics of progressbull Stick to the planbull Follow China marketbull Persistence is key also networking

Category Honey Brand KALNA Country LatviaExercise I

Draft a formal statement of business goalsin ChinaHoney amp ChocolateAttain Gourmet product Draft actions for

reaching the goals Include the cost of eachaction and resources critical successfactors metrics and a timeframe Do nottrust intuition stick to facts

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

8Help and practical knowledge

bull Chinarsquos GB standardsbull General normative for the

categorybull Specific normative for the productbull Correct labelling in Chinesebull Customs taxes duties excisesbull Right Agent at Customsbull Real expertise of Importerbull Customs documentationbull Outbound payment proceduresbull Follow the law at all times

Import regulations are often a source oftroubles when exporting to China Ifcorrectly informed is possible to eludesuch problems A large portion ofdifficulties has to do with lack ofknowledge of Customs proceduresrather than with the normative

9 Learn possible entry modes in the Chinese

market

9 Help and practical knowledge

bull Long-term viewbull General Tradebull Cross-Border Tradebull Importers searchbull On Tradebull Off Tradebull Onlinebull Company in Chinabull Representative

Office

bull Manage expectations

bull Consider B2B matchmaking

bull Draft a Budgetbull Follow-up of

distributorsbull Follow the marketbull Follow consumers

behaviour

There are several ways toaccess Chinas market Noneof them fits with everythingIt depends on your strategysales channels budgetexpectations competitionconsumers and above allthe fast pace of a changingChina

10 Draft a Business Plan Including a PampL

Establish expectations Establish a budget

10Draft a formal statement ofbusiness goals in ChinaAttainable Draft actions forreaching the goals Include thecost of each action andresources critical successfactors metrics and atimeframe Do not trustintuition stick to facts

bull Have a mid-term visionlsquoStarting selling in China as of 2018 In3 years time reach product orders of aminimum of 750000 EUR per yearrsquo

bull Get ready for China firstbull Have a budget and a planbull Have metrics of progressbull Stick to the planbull Follow China marketbull Persistence is key also networking

Category Honey Brand KALNA Country LatviaExercise I

Draft a formal statement of business goalsin ChinaHoney amp ChocolateAttain Gourmet product Draft actions for

reaching the goals Include the cost of eachaction and resources critical successfactors metrics and a timeframe Do nottrust intuition stick to facts

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

9 Learn possible entry modes in the Chinese

market

9 Help and practical knowledge

bull Long-term viewbull General Tradebull Cross-Border Tradebull Importers searchbull On Tradebull Off Tradebull Onlinebull Company in Chinabull Representative

Office

bull Manage expectations

bull Consider B2B matchmaking

bull Draft a Budgetbull Follow-up of

distributorsbull Follow the marketbull Follow consumers

behaviour

There are several ways toaccess Chinas market Noneof them fits with everythingIt depends on your strategysales channels budgetexpectations competitionconsumers and above allthe fast pace of a changingChina

10 Draft a Business Plan Including a PampL

Establish expectations Establish a budget

10Draft a formal statement ofbusiness goals in ChinaAttainable Draft actions forreaching the goals Include thecost of each action andresources critical successfactors metrics and atimeframe Do not trustintuition stick to facts

bull Have a mid-term visionlsquoStarting selling in China as of 2018 In3 years time reach product orders of aminimum of 750000 EUR per yearrsquo

bull Get ready for China firstbull Have a budget and a planbull Have metrics of progressbull Stick to the planbull Follow China marketbull Persistence is key also networking

Category Honey Brand KALNA Country LatviaExercise I

Draft a formal statement of business goalsin ChinaHoney amp ChocolateAttain Gourmet product Draft actions for

reaching the goals Include the cost of eachaction and resources critical successfactors metrics and a timeframe Do nottrust intuition stick to facts

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

9 Help and practical knowledge

bull Long-term viewbull General Tradebull Cross-Border Tradebull Importers searchbull On Tradebull Off Tradebull Onlinebull Company in Chinabull Representative

Office

bull Manage expectations

bull Consider B2B matchmaking

bull Draft a Budgetbull Follow-up of

distributorsbull Follow the marketbull Follow consumers

behaviour

There are several ways toaccess Chinas market Noneof them fits with everythingIt depends on your strategysales channels budgetexpectations competitionconsumers and above allthe fast pace of a changingChina

10 Draft a Business Plan Including a PampL

Establish expectations Establish a budget

10Draft a formal statement ofbusiness goals in ChinaAttainable Draft actions forreaching the goals Include thecost of each action andresources critical successfactors metrics and atimeframe Do not trustintuition stick to facts

bull Have a mid-term visionlsquoStarting selling in China as of 2018 In3 years time reach product orders of aminimum of 750000 EUR per yearrsquo

bull Get ready for China firstbull Have a budget and a planbull Have metrics of progressbull Stick to the planbull Follow China marketbull Persistence is key also networking

Category Honey Brand KALNA Country LatviaExercise I

Draft a formal statement of business goalsin ChinaHoney amp ChocolateAttain Gourmet product Draft actions for

reaching the goals Include the cost of eachaction and resources critical successfactors metrics and a timeframe Do nottrust intuition stick to facts

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

10 Draft a Business Plan Including a PampL

Establish expectations Establish a budget

10Draft a formal statement ofbusiness goals in ChinaAttainable Draft actions forreaching the goals Include thecost of each action andresources critical successfactors metrics and atimeframe Do not trustintuition stick to facts

bull Have a mid-term visionlsquoStarting selling in China as of 2018 In3 years time reach product orders of aminimum of 750000 EUR per yearrsquo

bull Get ready for China firstbull Have a budget and a planbull Have metrics of progressbull Stick to the planbull Follow China marketbull Persistence is key also networking

Category Honey Brand KALNA Country LatviaExercise I

Draft a formal statement of business goalsin ChinaHoney amp ChocolateAttain Gourmet product Draft actions for

reaching the goals Include the cost of eachaction and resources critical successfactors metrics and a timeframe Do nottrust intuition stick to facts

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

10Draft a formal statement ofbusiness goals in ChinaAttainable Draft actions forreaching the goals Include thecost of each action andresources critical successfactors metrics and atimeframe Do not trustintuition stick to facts

bull Have a mid-term visionlsquoStarting selling in China as of 2018 In3 years time reach product orders of aminimum of 750000 EUR per yearrsquo

bull Get ready for China firstbull Have a budget and a planbull Have metrics of progressbull Stick to the planbull Follow China marketbull Persistence is key also networking

Category Honey Brand KALNA Country LatviaExercise I

Draft a formal statement of business goalsin ChinaHoney amp ChocolateAttain Gourmet product Draft actions for

reaching the goals Include the cost of eachaction and resources critical successfactors metrics and a timeframe Do nottrust intuition stick to facts

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

Category Honey Brand KALNA Country LatviaExercise I

Draft a formal statement of business goalsin ChinaHoney amp ChocolateAttain Gourmet product Draft actions for

reaching the goals Include the cost of eachaction and resources critical successfactors metrics and a timeframe Do nottrust intuition stick to facts

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

Exercise I

TAOBAO BAIDU

TRADEMARK OFFICE

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

Exercise I

Information about the latest regulations for imported honeyat EU SME Centre Chinas official list of authorized countries toexport honey

Potential problem Latvia is not in the list Action verify latestupdate

Exercise I

Domestic honey EUR 45kg

Exercise I

ImportedEUR 24kg

ImportedEUR 45kg

Exercise I

Commodity Unit Country Quantity ValueYear-on-Year Year-on-Year

Quantity plusmn Value plusmnavrgkg

US$

Honey2015

kilogram

New Zealand 2039188 47488440 -44 353 233

Australia 562673 7208398 468 499 128

Germany 324051 2703849 24 -45 83

Thailand 587009 2556053 18 148 44

Russia 553261 1585346 1081 902 29

Canada 165066 1489675 23 113 90

Spain 194248 1323078 -91 -116 68

United States 139358 1179136 -101 195 85

France 135075 1069097 -31 -353 79

Malaysia 550550 1026600 202 -453 19

Brazil 93350 575194 138 1781 62

China 264302 541705 2533 2741 20

Kirghizia 96776 513144 44 641 53

Taiwan 69838 483136 162 169 69

Romania 91808 464362 161 1742 51

Switzerland 41881 458802 573 494 110

Turkey 73016 424393 852 695 58

Mexico 73857 362007 -247 -121 49

Greece 31905 324972 21 13 102

United Kingdom 28876 303930 305 83 105

average 77

Exercise I

Exercise I

Exercise I

- General Trade vs Cross-Border Trade- The role of Free Trade Zones

Do you want to start with honey via cross-border trade

- Other Entry Options

Exercise I

Exercise I

ImportedEUR 24kg

ImportedEUR 45kg

Exercise I

Commodity Unit Country Quantity ValueYear-on-Year Year-on-Year

Quantity plusmn Value plusmnavrgkg

US$

Honey2015

kilogram

New Zealand 2039188 47488440 -44 353 233

Australia 562673 7208398 468 499 128

Germany 324051 2703849 24 -45 83

Thailand 587009 2556053 18 148 44

Russia 553261 1585346 1081 902 29

Canada 165066 1489675 23 113 90

Spain 194248 1323078 -91 -116 68

United States 139358 1179136 -101 195 85

France 135075 1069097 -31 -353 79

Malaysia 550550 1026600 202 -453 19

Brazil 93350 575194 138 1781 62

China 264302 541705 2533 2741 20

Kirghizia 96776 513144 44 641 53

Taiwan 69838 483136 162 169 69

Romania 91808 464362 161 1742 51

Switzerland 41881 458802 573 494 110

Turkey 73016 424393 852 695 58

Mexico 73857 362007 -247 -121 49

Greece 31905 324972 21 13 102

United Kingdom 28876 303930 305 83 105

average 77

Exercise I

Exercise I

Exercise I

- General Trade vs Cross-Border Trade- The role of Free Trade Zones

Do you want to start with honey via cross-border trade

- Other Entry Options

Exercise I

Exercise I

Commodity Unit Country Quantity ValueYear-on-Year Year-on-Year

Quantity plusmn Value plusmnavrgkg

US$

Honey2015

kilogram

New Zealand 2039188 47488440 -44 353 233

Australia 562673 7208398 468 499 128

Germany 324051 2703849 24 -45 83

Thailand 587009 2556053 18 148 44

Russia 553261 1585346 1081 902 29

Canada 165066 1489675 23 113 90

Spain 194248 1323078 -91 -116 68

United States 139358 1179136 -101 195 85

France 135075 1069097 -31 -353 79

Malaysia 550550 1026600 202 -453 19

Brazil 93350 575194 138 1781 62

China 264302 541705 2533 2741 20

Kirghizia 96776 513144 44 641 53

Taiwan 69838 483136 162 169 69

Romania 91808 464362 161 1742 51

Switzerland 41881 458802 573 494 110

Turkey 73016 424393 852 695 58

Mexico 73857 362007 -247 -121 49

Greece 31905 324972 21 13 102

United Kingdom 28876 303930 305 83 105

average 77

Exercise I

Exercise I

Exercise I

- General Trade vs Cross-Border Trade- The role of Free Trade Zones

Do you want to start with honey via cross-border trade

- Other Entry Options

Exercise I

Exercise I

Exercise I

Exercise I

- General Trade vs Cross-Border Trade- The role of Free Trade Zones

Do you want to start with honey via cross-border trade

- Other Entry Options

Exercise I

Exercise I

Exercise I

- General Trade vs Cross-Border Trade- The role of Free Trade Zones

Do you want to start with honey via cross-border trade

- Other Entry Options

Exercise I

Exercise I

- General Trade vs Cross-Border Trade- The role of Free Trade Zones

Do you want to start with honey via cross-border trade

- Other Entry Options

Exercise I

Exercise I