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10 STEPS TO

SIMPLICITYFOR REPORT WRITERS

JOHN DAVIS

GROUP CLIENT DIRECTOR

INFOTOOLS

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THE TENDENCY IS TO DUMP AS MUCH AS POSSIBLE ON THE AUDIENCE.

WE KNOW SIMPLICITY IN COMMUNICATION IS A CHALLENGE.JOHN DAVIS

GROUP CLIENT DIRECTORINFOTOOLS

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SIMPLICITY TIP 1

Have the

courage to

demand it!

Recognise that simplicity is not simplistic.

SIMPLICITY TIP 2

SIMPLICITY TIP 3

Good things take time.

MAKE SURE YOU

PLAN FOR THIS.

Focus just on key out-takes.

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SIMPLICITY TIP 4

Think about audience and user engagement – what is the story?

SIMPLICITY TIP 5

The deck of slides is not the presentation cornerstone. (Okay, make it available for background reading.)

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SIMPLICITY TIP 6

SIMPLICITY TIP 7

Embrace different presentation

formats like Prezi, or

interactive reporting platforms

that help cut through the

clutter.

THINK“LESS IS MORE”

CUT AND CUT AGAIN.

SIMPLICITY TIP 8

SIMPLICITY TIP 9

Be single-minded in your messages and

in the metrics.

Avoid the temptation to add one extra

thing!

SIMPLICITY TIP 10

Visualization is

king.

Fewer words.

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CONNECT WITH JOHN ON LINKEDIN.

JOHN DAVIS

GROUP CLIENT DIRECTOR, INFOTOOLS

INFOTOOLS.COM/PEOPLE/JOHN-DAVIS

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