10 techniques to creating high converting motivated seller ppc ads for real estate

When it comes to real estate investor PPC campaigns, there tends to be a lot of

emphasis on the quality and content of landing pages in order to increase

conversions. Your landing page is crazy important, but to get motivated sellers

to visit your landing page, you must first persuade them to click on your ad.

The best landing page won’t do you a bit of good if a seller doesn’t get to see it.

Here’s 10 Technqiues for Creating High Converting Motivated Seller PPC Ads

Higher ROI Marketing For Real Estate Investors www.oncarrot.com

http://www.oncarrot.com

1. Ask a Question


Other examples of questions

you can pose are...

● "Did your listing expire?"

● "Need to sell quickly?"

● "Is Your House In [city]?"

You get the idea.

Get creative!


2. If Possible, Use Humor


Sometimes, in the real estate market, this is a little harder to do. People like to

laugh. If your ad headline makes them chuckle they associate your ad with a

positive emotion. This creates a more receptive message.

A way to do that may be...

Is Your House A Total Beater?Sell As-Is. We'll Pay For RepairsGet A Fair Cash Offer Todaywww.YOURURLHERE.com


3. Use Colons In The Headline


Using a colon : after a word indicates you are about to sum up or define an idea. This can create a "pay attention trigger". Test this out:


4. Go Regional


Sellers will automatically relate to the area and build more of a trust seeing a local ad.

Couple that with a local looking domain name or URL and that's even better!


5. Use Power Words


Include words like:● free ● fast● super ● fair● now● must ● save● expert ● local and so on.

Create a sense of urgency.


6. Mention Guarantees


Guarantees mentioned in an ad, such as guaranteed cash offer or guaranteed offer in 24 hours.

Guarantees can help raise your click through rates.


7. Use Personalization


Similar to ads asking a question, ads that specifically address the audience are much more likely to gain attention. Such as the title Facing Foreclosure?Here are some other examples...● In Divorce? Sell Your House Fast● Avoid costly broker fees. Sell In 7 Days Or Less.● Receive a fast - fair cash offer today● Inherited A Boise House? Cash It Out● Trade that house for cash today.● Receive a fast-fair cash offer● Are You A Tired Landlord? ● We're buying local rental houses● Get a fair-fast cash offer today


8. Use Benefits + Story


Searchers are good at recognizing advertising and blocking it out.

So your ads can become more effective if they have a storyline and appear less like an ad.

Look at the benefits mentioned in those ads that the seller can get working with us.● avoiding stress● avoiding agents fees● no cost● sell easily (who doesn't want

that!?)● no hassles● fair● I can sell my house fast and be

done w/ itFocus on the benefits the seller will get and you'll be golden.


9. Use Emotion and Senses


As well as personalization, your ads can appeal to the five senses of the seller:

● sight ● sound● smell ● taste● touch

Here's an example where they can feel the money in their hands.


10. Use A Strong And Clear Call To Action


It is proven that ads achieve the highest click through rates if they use a call to action within them.

For example, “sell now”, “offer in 24 hours” or “close in 7 days”... lay out the benefit they'll get and how they'll get that benefit with the call to action.



The ad headline is likely the utmost important element of your entire ad.

It needs to grasp the reader’s attention so they will read the rest of the ad.

Attract Motivated Sellers with Powerful Ad Headlines


Include Intent Keywords


In order to create higher converting headlines, include your keyword in your headline. Keywords have been proven to achieve a higher click-through rate.

If a motivated seller sees the keyword they have searched for, your ad is more likely to seem relevant to them and encourage them to read on and click.


Effective PPC Ad Text to Attract Motivated Sellers


Once the reader has been drawn in with a solid headline, the rest of the ad needs to persuade them to then click on the link that takes them to your landing page.

Ad text needs to be as relevant as possible. Try to use your target keywords in your ad text as well as your headline.


Fill In Display URLs With Keywords


While your ad headline and text needs to do the core job of convincing the seller to click, your display URL should support your message by logically representing your site.

For example, if your ad link takes sellers to a page residing on www.webuy.com/get-a-cash-offer, the display URL should read webuy.com/get-cash-offer.


Use Ad Extensions


As we’ve mentioned in other PPC marketing posts on our blog, test using the ad extensions. We’ve found they can in some cases boost your click through rate a lot…

just make sure you have conversion tracking in place so you know whether those extra clicks are turning into solid leads.


Now get to work creating the perfect real estate investor PPC campaign…

let us know what you’re seeing work well for you with your own PPC ads.



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