10 timeless sayings that are also branding truths
DESCRIPTION
The truth of a saying or phrase is best manifested by its timeless application. The truths that withstand the test of time and trends can also be applied to timeless brands and branding principles.TRANSCRIPT
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10 TIMELESS SAYINGSthat are also Branding Truths
By Justin Foster@fosterthinking
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The truth of a saying or phrase is best manifested by its timeless application. The truths that withstand the test of time and trends can also be applied to timeless brands and branding principles.
![Page 3: 10 Timeless Sayings that are also Branding Truths](https://reader033.vdocument.in/reader033/viewer/2022051314/55380fe14a79597c778b4685/html5/thumbnails/3.jpg)
“Bring home the bacon.”
Requires no explanation.
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“Know thy self”
You are responsible for discovering what makes your brand awesome.
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“You get what you pay for.”
Remember this when establishing your brand’s value, position and pricing model.
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“You only get one first impression”
The first 10 seconds is 80% of what makes a brand.
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“You reap what you sow”
Your organization’s culture is always manifested in your brand experience.
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“The truth shall set you free”
All brands are transparent eventually. Thus, authenticity is simply proactive transparency.
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“Nothing lasts forever”
Audiences expect new, better, different, so innovation should be in everyone’s brand strategy.
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“You can lead a horse to water but you can’t
make him drink”
Getting your audience’s attention is easier than getting them to buy.
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“All that glitters is not gold”
First impressions matter, but so do the last impressions that come from
amazing customer experiences.
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Web: fosterthinking.com
Twitter: @fosterthinking