10 Tips for a Successful Website10 Tips for a Successful Website

#1BRAND UNITY

Keep the look and feel consistent with your offline branding (corporate ID).

Make sure your branding is unique and memorable.

Produced by Holtzman Communications, LLC

10 Tips for a Successful Website10 Tips for a Successful Website

#2

MUTUAL BENEFITS

A good website is balanced – BOTH you and the end user benefit.

10 Tips for a Successful Website10 Tips for a Successful Website

#3WEBSITES LEAD TO BUSINESS

Help end users qualify themselves as leads.

This saves time, money, and

increases lead quality.

10 Tips for a Successful Website 10 Tips for a Successful Website

#4EASE OF USE

Make sure the navigation and Information Architecture (how the information is

presented) are easy to use.

Anything more than two clicks is too many.

10 Tips for a Successful Website 10 Tips for a Successful Website

#5 SUCCESS

Define criteria for success before beginning development (sales, qualify prospects,

subscriptions, etc).

Then, measure if your site works.

10 Tips for a Successful Website10 Tips for a Successful Website

#6 BEAUTY

People “see” your website first. A simple, appealing design is essential.

10 Tips for a Successful Website10 Tips for a Successful Website

#7STAY RELEVANT

Stay up-to-date -- on search engine positions, content, maintenance.

10 Tips for a Successful Website10 Tips for a Successful Website

#8 TOO MUCH INFORMATION

Follow the Rule of 7 -- anything else overwhelms visitors.

10 Tips for a Successful Website10 Tips for a Successful Website

#9 END-USER EMPATHY

Give end-users reasons visit, stay and return to your site.

10 Tips for a Successful Website10 Tips for a Successful Website

#10RESEARCH

Know your audience – talk to

them – literally. Let them tell you how they want to be told

and sold.

Thank You

Holtzman Communications, LLCLo fat marketing: Big ideas without big overhead.