10 tips on writing by david ogilvy
DESCRIPTION
On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.TRANSCRIPT
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TIPSFOR
WRITING
David Ogilvy’s
10
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“1962, TIME MAGAZINE
Ogilvy is the most sought-after wizard in today's advertising industry
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IN OTHER WORDS
Ogilvy was the originalMAD MAN
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Ogilvy sent a memo to his employees:
IN 1982
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“People who think well,write well.
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“Good writing is not a natural gift. You have to learn to write well.
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TIPSFOR
WRITING10
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1Read the Roman-Raphaelson book on writing. Read it three times.
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2Write the way you talk. Naturally.
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3Use short words, short sentences and short paragraphs.
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4 Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of pretense.
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5Never write more than two pages on any subject.
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6Check your quotations.
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7Never send a memo on the day you write it. Read it aloud the next morning — and then edit it.
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8If it is something important, get a colleague to improve it.
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9Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
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10If you want ACTION, don’t write. Go and tell the guy what you want.
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Thank you forthe inspiration.
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I read the book
I’m using the tips
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They helped me run my company
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It’s called PrezlyLike Elvis Presley
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It’s called PrezlyOur online tool helps you share your brands’ stories