10 tips to drive roi through rapid response rose ferrell full name i company i job title i email...

10 Tips to Drive ROI Through Rapid ResponseRose Ferrell

Full Name I Company I Job Title I Email

Rose Ferrell I Digital Air Strike I Regional Sales Director I [email protected]


Agenda10 Best practices of lead

response

Examples

How to implement these practices

© 2016 Digital Air Strike| Reproduction Prohibited

Respond to All Inquiries

No lead left behind

Don’t cherry-pick leads

If shoppers take the time to reach out, they deserve a response

1



2 Get the Lead Before Your Competition

Studies show that internet shoppers, who receive a response within 10-minutes, are 3x’s more likely to visit the dealership. You’re on the clock! Response times should be measured in minutes –

not hours or days Contact the shopper right away - at their highest

point of interest



3 Provide a Professional Looking Quote

Only 3% of dealers respond with a multi-vehicle quote with price

Eliminate typos, inconsistencies, and irrelevant information that distracts the customer



4 Personalize Your Response Always include:

• Dealership name• Salesperson’s name• A direct phone number• Appropriate contact’s e-mail • Photo of the contact• Website

Offer a value proposition

Be proactive - suggest next steps



5 Give Shoppers What They Ask for

Answer shoppers’ questions in the first response. Auto responders are not enough to engage your prospects

Provide pricing, leasing, incentive, alternative vehicle selection information



6 Provide Pricing & Payments Leaving out pricing on a

quote is a red flag to the consumer

Consider different pricing by zip code or city to conquest and target your competition

Promote your specials

+$200+$400

-$150

-$150

-$150



7 Include OEM Rebates, Discounts, Dealership Sales Events, etc.



8 Offer Multiple Vehicle Options

New & Used

Lease options

Multiple trim levels



9 Track Your Progress

You can’t improve upon what you don’t track

Know your closing ratio for each lead source

Number of leads received

Number of quotes sent

Number of reactivations



Stay Engaged & Nurture Prospects

10 How long? Data shows up

to 180 days

Provides useful information and updated incentives to entice prospects

Use automated follow-up so your team can focus on newer leads



Let Us “Mystery Shop” Your Dealer

http://digitalairstrike.com/resources/



Questions

Rose [email protected]

Booth #315



mailto:[email protected]

Share an important takeaway you received from this session using hashtag #DD20for a chance to win an iPad

Contact InfoFull Name: Rose Ferrell

Company: Digital Air Strike

Job Title: Regional Sales Director

Email: [email protected]

10 tips to drive roi through rapid response rose ferrell full name i company i job title i email...

Documents