Social Media for Business

10 Tips to Help ‘Go & Grow’ Your

Social Media &

Online Marketing Strategy

1© 2012 Constant Contact, Inc.

Connect, Inform & Grow

© 2012 Constant Contact, Inc. 2

Will GladhartCEO, Will Gladhart Consulting, LLC & CC Business Solutions Provider

will@willgladhart.com

www.willgladhart.com

www.linkedin.com/in/WillGladhart

facebook.com/WillGladhartConsulting

@WillGladhart

www.constantcontact.com/KansasCity

Upcoming Seminars

Today’s Agenda

Why Businesses Use Social Media

What Social Media “Is” and “Is not”

10 Tips to “Go & Grow” Your Social Media

Free & Cool Tools

Ways to Grow Your Social Community

Tips to Craft Up Content  

© 2012 Constant Contact, Inc.

FREE Resources

www.SocialQuickStarter.com

Why We MARKET

Customers Clients Volunteers Donors / Members Brand Awareness Sales Website Traffic Time in the day

We Want More!

We Want to Rev Up Relationships, Referrals & Revenues!

MySpace

Local / Daily deals

Location-Based Services

Review Sites

Photo Sharing

Video Sharing

LinkedIn

Twitter

Facebook

76%

62%

53%

38%

35%

25%

24%

19%

Social Media Tools Are Changing the Way We Market

6

Find Social Media Tools Effective*

86% Facebook71% Video Sharing60% Twitter55% LinkedIn45% Local / Daily Deals

Social Media Used to Market Business

96%

© 2012 Constant Contact, Inc.

Social Media is Word of Mouth on Steroids

Social Media Helps Businesses

1. Keep Current Customers2. Find New Customers3. Helps You Be Found

© 2012 Constant Contact, Inc.

8

Doing It Well Best Practices for Business using Social Media Marketing

© 2012 Constant Contact, Inc.

1. Set Goals

■ Keep Your Customers

■ Improve Customer Service

■ Encourage Repeat Business

■ Increase Relationships

■ Increase Referrals

■ Get More Prospects

■ Increase Brand Awareness

© 2012 Constant Contact, Inc.

2. Know Your Audience

Ask Your Audience

■ How do they like to be communicated with?

■ What tools are they using?

■ When do they check their email, Facebook, Twitter, LinkedIn or Texts?

■ What do they want from your communications?

■ How can you help them?© 2012 Constant Contact, Inc.

Where are your customers?

Social Tools are Not Just for Kids

Facebook Timeline Examples

Cover Photo

About

TabsProfile Picture

© 2012 Constant Contact, Inc.

Shatto Milk Info

© 2012 Constant Contact, Inc.

Shatto Milk Photos Tab

Shatto Milk Events Tab

Shatto Milk Video Tab

© 2012 Constant Contact, Inc.

Google Yourself

Constant Contact © 2012

4. Monitor Your Online Brand

Your Online Brand is Being Created With or Without You

Can You Be Found Online?

What is Being Said About…• You• Your Customers• Your Company• Your Competitor

Google Yourself

Google Yourself, Your Company & Competitors

www.google.com

Google Your Business Can People Find You or Your Company?

© 2012 Constant Contact, Inc.

Monitor Your Online Presence

Google Alerts

Monitor your• Name• Company name• Competitor• Trends• Keywords• Industry

www.google.com/alerts

© 2012 Constant Contact, Inc.

Google Yourself

Listen, Learn & EarnGet to Know the Neighborhood

© 2012 Constant Contact, Inc.

5. Brand Up

Professionally Brand your Business

Be consistentLogoPhoneAddressWebsiteSocial Icons on Website

Add starter content & Give your Page personality

First Impressions Matter

© 2012 Constant Contact, Inc.Look Professional

6. Online Manners Matter

Sell, Sell, Sell & You Will Fail

Me, Me, Me Will Part the Seas

Empower, Engage & Educate - Be the Expert

Give & You Shall Receive

Share, Care, & Be There

Reply, Thank & Take Care of Negative Comments

What Happens in Vegas Stays in Vegas

First Impressions Make Lasting Impressions

© 2012 Constant Contact, Inc.

7. Plan Ahead

Create a Marketing Calendar■ Buy 12 Month Calendar or Google Calendar■ Highlighter - 2 colors■ Highlight Holidays■ Highlight Your Slow or Challenging Times

Add to the calendar marketing activities you always do eg. 4th of July Sale, Christmas Open House, Back to School Specials, Mother Day Specials, Sizzling Sales Tips, New Year News or Events

Use Post-It NotesWrite your marketing ideas on the post-it notes. If you need to move a marketing activity you can.

© 2012 Constant Contact, Inc.

Repurpose your current contentEmailBlogs (yours and others)FAQ’s & SAQ’swww.Technorati.comwww.google.com/alerts Relevant videos, photos, podcastsAsk questionsTestimonials/ Polls/ Surveys

8. CRAFT Content

© 2012 Constant Contact, Inc.

9. Manage Your Social

Track your Page Insights

Reply from your Inbox

Manage Activity On Social Media Sites with One Email

Save Time

www.NutshellMail.com

Social Media DVR

© 2012 Constant Contact, Inc.

Copyright © 2010 Constant Contact, Inc.

© 2012 Constant Contact, Inc.

Monitor, Manage & ScheduleWatch multiple accounts

HootSuite.com

© 2012 Constant Contact, Inc.

Monitor, Manage & ScheduleWatch multiple accounts

HootSuite.com

Copyright © 2012 Constant Contact, Inc.

Create a Social Email Signature10. Grow Your Social

Grow Your Social

Add interactive social icons to your■ Website

■ Newsletter Templates

■ Business Card

■ Printed Materials

FREE 60-day trial for Email, Survey, Social Campaigns or Event MarketingNo risk, no credit card required. Get coaching and support, grow your email list, access to over 400+ templates, and measure and track results.

Free 60-Day Trial

Online Signup bit.ly/WGCFree60

FREE Help866-876-8464

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Get a demonstration of Email Marketing in action. See how easy it is to create an email, manage contacts, track results, as well as send your email, and extend its social reach.

View Tutorials, Guides and Webinars

Learn more about how professional Email Marketing Newsletters and Communications can help you build relationships and grow your business.

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32© 2012 Constant Contact, Inc.

Social Media Marketing