National Life Insurance Company® | Life Insurance Company of the Southwest®

National Life Group is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX and their affiliates. Each company of NL Group is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York

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10 Tips to Optimize Your LinkedIn Profile

Tip 1: Build Your Online Brand

Prospects will look you up online

before ever meeting with you.

If you’re not there they can’t find you!

Tip 2: Get a Professional Head Shot

The Party Animal The Cropper The Family Portrait The 4-Legged Photo

X X X X

Tip 3: Create a Search Engine Optimized Headline

TIPS:

1. 120 characters: use them wisely.

2. Do not use your title.

3. Use industry keywords and search terms.

4. Separate keywords with a pike ( | ).

Tip 4: Create a Custom URL

https://www.linkedin.com/in/mrjones06

Tip 5: Write an Attention Grabbing Summary

Your summary is the first, and in some cases, only thing people will read on your LinkedIn

profile after your name and headline.

Keep it brief, informative and engaging. 1

Write in the first person and use keywords.2

Be you. People like to connect with real people. 3

Tip 6: Showcase Your Community Involvement

Position yourself as a good corporate citizen.1

Focus on issues you are passionate about.2

Avoid “controversial” causes.3

Tip 7: Create A Custom Background

Tip 8: Grow Your Network

500+connectio

ns

Tip 9: Become a Thought Leader on a Variety of Topics

Tip 10: Sell Yourself Not Your Products