10 twitter tips for non profits

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Advanced Twitter Tips- Non-Profits Edition Mande White www.FreeSocialMediaHelp.c om

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Post on 26-Aug-2014

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Presentation given at FDMA Non-Profit Marketing Summit on Thursday, March 19 by Mande White of http://www.freesocialmediahelp.com

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  • Advanced Twitter Tips- Non-Profits Edition Mande White www.FreeSocialMediaHelp.com
  • Suddenly, it seems as though all the worlds a-Twitter
    • Relative of Instant Message (IM)
    • Cousin of blog.
    • Moment to moment updates of what they're doing or thinking in 140 characters or less.
    What are you doing?
  • Stats
    • 8,000,000 visitors to the website in February
    • 70% are new users
    • 10,000 new accounts created each day
    • Net result is 600% growth in 2008
    Statistics are courtesy of HubSpot
  • Basics You Should Not Be Forgetting
    • Get Started
      • Follow Your Donors and Members
      • Retweet (put (RT) in front of the tweet
        • People love it, builds affection and loyalty
      • Tweet at least 2-3x per week (build to 2-5 per day)
    • Be Real
    • Practice manners
      • Follow those who follow you
      • Thank People
    • Provide ValueDont just create noise
      • New information
      • Blog posts (Twitterfeed)
      • Call out Press Releases
  • Advanced Twitter Tips
  • 1. Use Speed to Your Advantage
    • Capitalize on News/Holidays/Community Events
    • Mobilization
      • Internal/external
      • Notify activists about latest developments
        • News is spread via mobile phone
    • Internal Communications
      • Have ongoing conversation with members in a decentralized way.
      • Use it to bring expertise from members or sympathizers
      • Use to test out ideas, ask questions or brainstorm about next steps with constituency.
    • Extra Organizational Activism
      • Use it to partner with other organizations to spread news
  • 2. Magic #
  • 5 a day? What do I Tweet About?
    • Several tweets a day from you can:
    • Update those following you on projects status
    • Tweet your fundraising and program events for those that cannot be there (play by play)
    • Let others know of fundraising needs
    • Keep grant makers updated with progress
    • Quickly find volunteers
    • Find others who would like to involved with your nonprofit
    • I went in thinking Twitter was a free way to push our message out. Big mistake. We learned to listen. We started winning once we let people decide on their own about our services.
    • Amy Worley,
    • Manager [H&R] Blocks Twitter program,
  • 3. Fundraising
    • You get to meet people allover the world that might be interested in your cause
    • You get to hear what people are really thinking about a wide variety of issues.
    • You can follow other fundraisers and get great real-time advice
    • You can even promote traffic to your website or those of your friends.
    • If you can figure out how to communicate in 140 characters or lessthink how your fundraising writing will improve!
  • Tweetsgiving
  • 4. Google Alerts
    • Setup Google Alerts for your twitter name
      • Ex @mandewhite
  • 5. Hashtags
    • Way to create or follow a stream on Twitter
    • Ex: #fundraising
    • Create Your Own
      • Needs to be unique
    • Follow hashtags
      • Create a search on tweetdeck
      • http://search.twitter.com
      • http://twemes.com
      • http://hashtags.org
  • #fundraising
  • 6. Twitter Clients
    • TweetDeck
    • Twirl
    • Twitpic
    • PingFM
  • 7. Tweet from Mobile Phone
    • Twitter Mobile
    • PocketTweets
    • iTweet
    • Hahlo 2.0
    • Twitterberry
  • 8. Integrate
    • Feed your blog posts into Facebook and Twitter
  • Direct Message
  • Parting Thoughts
  • Web 2.0 Donors are Different
    • Vast majority are in 20s & 30s and very comfortable with Web 2.0 giving (widgets & apps) and quite often do not go back to Web 1.0 giving (your website)
    • Interested in saving trees. Dont send them print materials.
    • 75% give email and appreciate email newsletter
    • They give in smaller amounts, more often and to many non-profits they find on Facebook, MySpace, Twitter
    • They want Public Thanks
      • Thank You Wall comments and compliments.
  • Time + Energy = Results
    • Give it 15 minutes a day.
      • 5 morning
      • 5 lunch
      • 5 evening
    • Gradually increase time as you get more comfortable
    • Follow thought leaders-try replicate what they do
  • About Mande
    • Follow me on Twitter @MandeWhite
    • www.FreeSocialMediaHelp.com
    • www.FreeSocialMediaHelp.com/blog/Presentations