10 Unusual Ways to 10 Unusual Ways to AdvertiseAdvertise

Create an ad that'll stick with your cus Create an ad that'll stick with your cus tomers long after they see it. tomers long after they see it.

By Panita Permpongpanth

Thitiporn Rintanalert

Tuchaphong Chumsai na Ayudhya

IntroductionIntroduction

““ There is no such thing as na There is no such thing as na tional advertising. All adverti tional advertising. All adverti

sing is local and personal. It sing is local and personal. It’’ s one man or woman reading s one man or woman reading

one newspaper in the kitchen one newspaper in the kitchen or watching TV in the den or watching TV in the den”, ”,

said tsaid t he famous ad man Morr he famous ad man Morr is Hite is Hite..

10 Low Cost Ways10 Low Cost Ways

• - Door hangers on doorknobs- Door hangers on doorknobs• Flyers under windshield wipers Flyers under windshield wipers• - - Purchased word of mouth - - Purchased word of mouth• Virtual showroom Virtual showroom• Nighttime silhouettes Nighttime silhouettes• - T shirts and vests- T shirts and vests• Hand stamps Hand stamps• Publicity stunt Publicity stunt• - Self publish a book- Self publish a book• - Spray painted signs- Spray painted signs

-Door-Door HH angers on angers on DDoorkoorknobsnobs This method will prod

uce results in direct pr oportion to the strengt

h of your offer.

Flyers Flyers UU nder nder WW indshield indshield WWipersipers

If you need to reac h the drivers of pic

kup trucks, or people in specific places , what bette r way than to send

-your doorknob ha nging team into pa rking lots with flye

rs to put under wi ndshield wipers?

Purchased Purchased WW - -ord of- -ord of MMououthth

• Hire someone to be a w Hire someone to be a w alking ad and ride up a alking ad and ride up a

nd down in the elevator nd down in the elevator s of tall buildings, stand s of tall buildings, stand at bus stops, wait at tra at bus stops, wait at tra in stations, hang aroun in stations, hang aroun

d in coffee shops and st d in coffee shops and st rike up conversations w rike up conversations w

ith strangers. "Have yo ith strangers. "Have yo u tried that new deli ov u tried that new deli ov er on 4 th street? It's a er on 4 th street? It's a

wesome." Soundsnuts, Iknow, but i t works. wesome." Soundsnuts, Iknow, but i t works.

Virtual Virtual SShowroomhowroom Build a website to serve as a

virtual showroom. It's one o f the best advertisements th

ere is. Use it when people c all to ask details about your

company, your products or your services. Make sure th

e virtual showroom is equip ped with all the same tools a

nd props as your physical sh owroom. You'll be shocked

what it does for the conversi on rate of inquiries.

Nighttime Nighttime SSilhouettesilhouettes• Logo showing on the side of the building in a part of town that has lots of traffic at night• Cheap in the long run

- T shirts and- T shirts and VVestsests

Hand Hand SStampstamps

Publicity Publicity SStunttunt• Seizes the public's Seizes the public's

attentionattention• Golf MongoliaGolf Mongolia

-Self-Self PP ublish a ublish a BBookook

• Prove yourself to be an expert

• Make money not on the book, but because of the book

-Spray-Spray PP ainted ainted SSignsigns

SourcesSources• httphttp://://wwwwww..entrepreneurentrepreneur..comcom//articlearticle//0462132669700, , ,0462132669700, , , ..htmlhtml• httphttp://://www.bmwusa.comwww.bmwusa.com//vehiclesvehicles/6//6/defaultdefault• http://www.richmondrootsrevival.com/flyer.jpghttp://www.richmondrootsrevival.com/flyer.jpg• http://www.staromat.ch/fotoalbum/flyer/bilder/pele05.jpghttp://www.staromat.ch/fotoalbum/flyer/bilder/pele05.jpg• -http://www.epica awards.org/assets/epica/2004/finalists/print/-http://www.epica awards.org/assets/epica/2004/finalists/print/

images/28040%20%20%20Guardian%20Venue%20rgb.jpgimages/28040%20%20%20Guardian%20Venue%20rgb.jpg• - -http://www.sudsgear.com/ProductImages/rb redbull/RDBLG r- -http://www.sudsgear.com/ProductImages/rb redbull/RDBLG r

-edbullgray l.jpg-edbullgray l.jpg• http://hometown.aol.co.uk/John%20jag%20gordon/xlshirt.jpghttp://hometown.aol.co.uk/John%20jag%20gordon/xlshirt.jpg

- -http://www.yogacentral888.com/thai massage flyer.jpg- -http://www.yogacentral888.com/thai massage flyer.jpg• - -http://www.saar gym boxen.de/flyer_wmreise_march06.jpg- -http://www.saar gym boxen.de/flyer_wmreise_march06.jpg• -http://www.amazon.com/gp/product/0385512902/102 736847-http://www.amazon.com/gp/product/0385512902/102 736847

-72345719283155-72345719283155• http://www.adintrend.com/show_ad.php?id=802http://www.adintrend.com/show_ad.php?id=802