10 ways 360° & 3d spin photography increase sales

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10 Ways 360° & 3D Spin Photography Increase Sales Today’s consumers are looking for a visually s5mula5ng and interac5ve shopping experience. A simple product image does not en5ce shoppers to complete a purchase. Their online shopping experience should emulate the engagement of their instore experience. 360° & 3D product photography is the most effec5ve way to give savvy shoppers what they want. 91% SHOPPERS WANT IT ACCORDING TO ADOBE SCENE7, 91% OF INDIVIDUALS SURVEYED WANT THE ABILITY TO TURN PRODUCTS AROUND IN FULL 360° SPIN AND ZOOM IN ON ANY PERSPECTIVE About Jeff: Zero to sixty is what Jeff thrives on driving early stage startups through high growth to liquidity. An online marke5ng veteran, his ten years at Adobe Scene7 spawned a passion in rich media, merchandising and user experience. A‘er opening Scene7 offices in Chicago, London, Paris and Hamburg, he listened to his clients and recognized the huge demand for 360 degree product photography. He dis5nguished a completely underserved market and Snap36 along with our unique 360° & 3D photography studio was born.

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Page 1: 10 Ways 360° & 3D  Spin Photography Increase Sales

10 Ways 360° & 3D Spin Photography Increase Sales Today’s  consumers  are  looking  for  a  visually  s5mula5ng  and  interac5ve  shopping  experience.  A  simple  product  image  does  not  en5ce  shoppers  to  complete  a  purchase.  Their  online  shopping  experience  should  emulate  the  engagement  of  their  in-­‐store  experience.  360°  &  3D  product  photography  is  the  most  effec5ve  way  to  give  savvy  shoppers  what  they  want.    

91% SHOPPERS WANT IT

ACCORDING  TO  ADOBE  SCENE7,  91%  OF  INDIVIDUALS  SURVEYED  WANT  THE  ABILITY  TO  TURN  PRODUCTS  AROUND  IN  FULL  360°  SPIN  AND  ZOOM  IN  ON  ANY  PERSPECTIVE  

About  Jeff:  Zero  to  sixty  is  what  Jeff    thrives  on  -­‐-­‐  driving  early    stage  startups  through    high  growth  to  liquidity.  An  online  marke5ng  veteran,    his  ten  years  at  Adobe-­‐  Scene7  spawned  a  passion    in  rich  media,  merchandising  and  user  experience.  A`er  opening  Scene7  offices  in  Chicago,  London,  Paris  and  Hamburg,  he  listened  to  his  clients  and  recognized  the  huge  demand  for  360  degree  product  photography.  He  dis5nguished  a  completely  underserved  market  and  Snap36  along  with  our  unique  360°  &  3D  photography  studio  was  born.  

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1 Crea.ng  an  In-­‐Store  Experience  Leads  to  Purchase  Confidence  and  Higher  Online  Conversions  

When  strategically  used  to  replicate  the  experience  of  picking  up  a  product  and  examining  it,  360°  &  3D  spin  photography  provides  your  customers  the  visual  informa5on  and  the  addi5onal  confidence  required  to  complete  a  purchase.  UK  bicycle  retailer  Wiggle  saw  double  digit  conversion  increases  and  golfing  superstore  Golfsmith  found  30%  higher  conversion  rates  amongst  products  being  showcased  in  360°  &  3D  views.      

2 Increased  Visual  Informa.on  Reduces  Returns  

With  nearly  1/3  of  all  online  sales  being  returned,  companies  need  to  focus  on  how  to  reduce  return  rates,  without  raising  costs  or  changing  policies.  360°  &  3D  spin  helps  customers  make  more  informed  purchase  decisions  and  minimize  any  future  disappointment  by  accurately  and  completely  represen5ng  the  product  sold.  When  using  360°  &  3D  photography  to  differen5ate  a  new  product  line,  Fathead  found  that  the  return  rate  of  their  spinning  products  was  reduced  by  50%.  

30% 30%  HIGHER  CONVERSION  RATE  AMONGST  PRODUCTS  BEING  SHOWCASED  UTILIZING  360  VIEWS  

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3 Increased  Confidence  Reduces  Call  Center  Costs  

Due  to  disappointed  purchases  and  high  return  rates,  it’s  no  surprise  that  weary  shoppers  have  a  lot  of  ques5ons.  It’s  a  cycle  that  leads  to  an  influx  in  customer  service  calls  and  opera5ng  costs.  360°  &  3D  product  views  allow  shoppers  to  familiarize  themselves  with  the  product  by  exploring  the  angles  and  details  that  interest  them.  The  average  result  is  a  24%  reduc5on  in  the  number  of  call  center  calls  prior  to  purchase.    

4 Increased  Engagement  Leads  to  Customer  Sa.sfac.on  and  Brand  Loyalty  

A  recent  study  stated  that  consumers  are  85x  more  likely  to  share  posi5ve  reviews  over  nega5ve  reviews  online.  In  addi5on  to  reducing  returns  and  customer  service  calls,  the  interac5on  and  engagement  offered  by  360°  &  3D  product  imagery  increases  the  average  5me  on  site  by  32%.  Companies  that  allow  their  customers  to  become  involved  in  the  online  shopping  experience  see  an  average  increase  in  customer  sa5sfac5on  by  up  to  50%,  building  posi5ve  engagements  and  brand  loyalty.  85x  MORE  LIKELY  TO  SHARE  A  POSITIVE  

REVIEW  THAN  A  NEGATIVE  ONE  

85x

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5 Mobile  Users  Say  it’s  the  Number  One  Reason  to  Purchase  

According  to  an  Adobe  Mobile  Consumer  Survey,  when  comparing  videos  (31%)  and  alterna5ve  images  (29%),  more  mobile  users  (42%)  say  that  a  360°  spin  of  a  product  is  the  visual  feature  that  will  most  likely  increase  their  likelihood  of  purchasing  a  product  via  a  mobile  device.  

6 Companies  with  Spin  are  Viewed  as  UX  Leader  

High-­‐level  marketers  know  that  by  looking  inward  to  examine  their  own  behaviors  (why  did  I  buy  that  pair  of  shoes  from  Zappos?)  they  can  bener  understand  their  customer  base  and  acknowledge  that  we  all  share  the  same  basic  principles.  We  all  want  a  seamless  process  that  makes  us  feel  knowledgeable  and  confident  before  a  transac5on.  By  inves5ng  in  high-­‐quality  rich  media,  companies  such  as  Ann  Taylor  are  seong  the  standards  high  as  UX  leaders.    

42%  AGREE  360°  PRODUCT  IMAGERY  INCREASES  LIKELIHOOD  OF  PURCHASE  FROM  MOBILE  DEVICE  

42% 31%

29%

360°  PRODUCT  IMAGERY    

VIDEO  

ALT  VIEWS  

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7 Grab  Customers’  APen.on  with  Engaging  Visuals  

Jon  S5ne  of  Cisco’s  Internet  Business  Solu5ons  Group,  said  that  they  found  nearly  2/3  of  all  customers  begin  their  buying  process  online.  Today’s  e-­‐commerce  strategies  must  evolve  with  technology.  Offering  360°  &  3D  product  spins  grabs  your  customers’  anen5on  and  allows  them  to  engage  with  your  products  to  increase  sales  both  online  and  in-­‐store.  

8 Embed  360°  &  3D  in  Mobile  Devices  to  Enhance  Customer  Experience  

OEM  parts  distributor  Parts  Town  is  changing  the  distribu5on  channel  by  seong  new  standards  in  customer  experience  and  web-­‐based  solu5ons.  Parts  Town  incorporated  their  360°  &  3D  product  imagery,  known  as  PartSPIN,  into  the  industry’s  first  mobile  app,  allowing  customers  to  see  a  part  from  every  angle  and  viewpoint,  while  providing  unprecedented  access  to  inventory.  In  addi5on  to  increasing  technical  support  and  user  experience,  these  features  enable  their  customers  to  plan  service  opera5ons  more  efficiently  through  mobile  devices.  

2/3 NEARLY  2/3  OF  ALL  CUSTOMERS  BEGIN  THEIR  SHOPPING  ONLINE  

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9 Video  Spins  Create  an  Emo.onal  Tie  and  Improve  Brand  Equity  

Companies  such  as  Helzberg  Diamonds  are  leveraging  spin  photography  to  offer  more  visual  informa5on  that  allows  customers  to  have  an  insighqul  personal  connec5on.  Increasing  these  emo5onal  cues  differen5ates  brands  and  improves  customer  reten5on.  By  conver5ng  product  spins  into  video,  Helzberg  is  able  to  showcase  this  emo5onally  connected  experience  on  websites  like  Amazon.    

10 Increase  Efficiency  with  an  Automated  Studio  Workflow  

Using  robo5c  hardware  and  workflow  so`ware  to  automate  their  studio,  Kohl’s  found  they  could  increase  product  throughput  3x  to  4x  a  day.  This  allowed  them  to  get  more  products  photographed  and  available  online  faster  in  peak  buying  seasons.  Likewise,  360°  &  3D  studio  automa5on  doubled  Home  Depot’s  efficiency  while  increasing  image  accuracy  standards  from  55%  to  99.1%.  

SHOOT  3X  TO  4X  AS  MANY  PRODUCTS  IN  A  DAY  

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As  technologies  con5nue  to  evolve,  so  too  much  ecommerce  marke5ng  strategies.  The  concept  is  simple:  Informa5on,  especially  visual  informa5on,  is  the  most  powerful  tool  you  can  use  to  empower  your  customers.  Enlightening,  engaging  and  informing  your  customers  allows  them  to  make  confident  decisions.  And,  informed  decisions  lead  to  the  highest  likelihood  of  sa5sfac5on  and  the  lowest  likelihood  of  product  returns.    

a  full-­‐fledged  customer.  Presen5ng  photography  that  lets  visitors  truly  see  and  interact  with  products  online  will  increase  trust,  break  down  barriers  that  may  have  existed  for  shoppers  to  move  forward,  build  brand  loyalty  and  ul5mately  increase  conversions  and  revenues.  First  impressions  are  las5ng  impression  and  you  only  have  once  chance  to  convey  the  quality  of  your  brand.  

EMPOWER  YOUR  CUSTOMERS  

About  Snap36  Snap36  is  revolu5onizing  online  retail  with  scalable  and  cost-­‐effec5ve  360°  &  3D  product  imagery.  Founded  by  industry  experts  who  iden5fied  an  underserved  market  and  were  inspired  to  offer  a  more  visually  interac5ve  online  experience,  Snap36  is  a  full-­‐service  photography  studio  and  distributor  of  the  equipment,  technology  and  exper5se  needed  to  implement  360°  &  3D  photography.    For  more  informa5on  visit  hnp://www.snap36.com  or  follow  Snap36  on  Facebook  and  Twiner.  

Every  e-­‐commerce  seong  relies  on  the  ability  to  provide  customers  with  the  right  amount  of  informa5on  to  communicate  product  and  service  details  in  a  way  that  en5ces  shoppers  into  buying,  returning  to  a  site  and  spreading  the  word  to  other  prospects.  The  ability  for  shoppers  to  zoom  in  on  a  product’s  details  or  virtually  “pick  up”  and  spin  the  product  around  as  if  they  were  holding  it  in  their  hands  can  very  quickly  turn  a  lukewarm  prospect  into