10 ways a stay at home mum can earn extra income
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10 ways a stay at home Mum can earn extra incomeTRANSCRIPT
10 WAYSA STAY AT HOME MUMCAN EARN EXTRA INCOME
> MARTINCOllEgE.EdU.AU
2
INTROdUCTION 3
1. BECOME A MUMpRENEUR 4
2. BECOME A pARTY CONSUlTANT 6
3. ETSY STORE 7
4. BABYSITTINg 9
5. TUTORINg 10
6. BECOME A VIRTUAl ASSISTANT 11
7. pARTICIpATE IN fOCUS gROUpS 13
8. AffIlIATE MARkETINg 14
9. BlOggINg 15
10. fREElANCE 17
CONTENTS
WAYS A STAY AT HOME MUM CAN EARN EXTRA INCOME
> MARTINCOllEgE.EdU.AU
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> MARTINCOllEgE.EdU.AU
INTROdUCTION.
Being a stay-at-home mum is, undoubtedly, a fulltime role in itself. With so many commitments alongside motherhood, it can sometimes feel daunting and, in some instances, not feasible to add work to the mix. But if you’re eager for financial freedom, ways to keep your mind active and keen to stay in the ‘career game’, there are a range of flexible work-from-home options suitable for mums.
Martin College has compiled a list of the 10 best ways stay-at-home mums can manage motherhood with working at home, and comfortably earn a sufficient living. From being a mumpreneur, affiliate marketer, tutor, virtual assistant to freelance writer and designer, there is a broad range of options available.
We offer our advice on what the work entails, how to get started, potential earnings, and the additional study or training that can assist you in your new venture.
As you browse the pages, consider the type of work that will complement your existing skill-set, interests and family life. Asking questions about what else you may need to be successful in the role will ensure that you make the best choices to kick-start your career as a work-at-home mum.
learn more
BECOME A MUMpRENEUR
Q&A’S fOR BECOMINg A MUMpRENEUR
A “mumpreneur ” is the latest buzzword that
describes a mum who starts a business from
home. According to the Australia Bureau of
Statistics, home-based businesses are the
fastest growing segment within the small
business sector in Australia, with women three
times more likely than men to start their own
venture.
Becoming a successful mumpreneur isn’t an
easy feat. It requires careful planning, finding
your niche, lots of patience and a little bit
of luck. However, the results from doing it
right can make it well-worth it and there are
countless success stories of mumpreneurs who
are contributing greatly to household incomes,
whilst balancing family life.
Here are the answers to some burning
questions you might have about becoming a
mumpreneur...
WHAT dO I NEEd TO gET STARTEd?
Becoming a mumpreneur is an exciting time, you’ll have the opportunity to form
a business idea and start turning this into a reality. You may already have ideas on what your business could be, but if not, opt for
something that you are truly passionate about
and something that you could see yourself doing
long-term. It may be helpful to list hobbies and
jobs you excel at and then formulate a plan on
how you could create a successful business out
of those skills.
Mumpreneurs have started businesses in
various industries including craft, food, art,
virtual assistant services, bookkeeping,
accounting and writing. Don’t forget to consider
the amount of hours you can commit to a
business, as this may influence the type or scale
of the business you choose.
4
idea #1
HOW STUdY CAN HElp
A Business, Management or
Marketing course can give you the
fundamental skills and knowledge to
succeed in your endeavour. There are
wide variety of online courses available
that will still allow you the flexibility to
balance family life with study.
HOW MUCH MONEY dO I NEEd?
This really depends on the type of business you
are planning to create. It is more than possible
to start a successful business with less than
$1,000 and it can be better to start small and
slowly build your business then to overcommit
and take on a bigger risk. However, as your
business grows, it will be expected that more
money will be required to support that growth.
You will need to take into account the following:
» The setup required at home for your
business i.e. office equipment, software and
furniture
» The costs of acquiring the goods you are to
sell (or costs involved in providing a service
if you choose a service based business)
» Licenses and insurance if required
» Ongoing bills like internet, telephone and fax
» Marketing costs will be essential in getting
the word out there. You will need to consider
what’s right for your business. Advertising
may include print such as flyers and ads
in local papers, online advertising, email,
website, social media or other relevant
channels.
To have a clearer picture on how much money
to set aside for the business, try obtaining
several quotes from potential suppliers and
research competitor pricing.
IS IT NECESSARY TO HAVE A BUSINESS plAN?
It’s good to start off with a plan so that you know
exactly what you want to achieve and have
set a time frame in which to achieve it. A good
business plan is not set in stone. It should be
flexible enough to evolve as the nature of your
goals or business changes.
HOW dO I pRIORITISE fAMIlY ANd BUSINESS?
Mumpreneurs need to set realistic goals about
how they are going to juggle motherhood
with creating and running their own business.
The great thing is, you will be your own boss,
so you need to create a schedule that allows
you to work and take care of your family
simultaneously. It’s also important to establish
a support network with family and friends –
especially if you’re business really starts to
take-off.
USEfUl lINkS
There are many sites available that assist aspiring mumpreneurs including:
www.huggiesmominspired.com
www.mumpreneursonline.com
Spend some time researching the plethora of
resources available at your fingertips before
diving into your own business.
5
BECOME A pARTY CONSUlTANT.
If you’re a social butterfly who loves to host a
good event, then becoming a party consultant is a
great way to work from home and earn additional
income. This role has everything rolled up into one
– shopping, socialising, friends and money – and
the best part is you can host it from the comfort of
your own home.
IT’S MY pARTY… A party consultant is responsible for hosting a party
on behalf of a company, to promote their products.
Full training is usually provided and all you have to
do is play the perfect host. You earn commission
on sales and receive a fee for hosting the event.
Working as a party consultant can include great
perks such as access to the hottest new products,
free gifts and discounted shopping plus flexible
work hours. Not to mention the opportunity to
spend time with your friends, promoting something
that you are passionate about.
pARTY fAVOURS
Work opportunities exist with a number of different
party consultant companies all around the world
with countless products to choose from. You can
throw a party selling makeup, clothes, jewellery,
books, food and lingerie for example. For the best
chance of success, pick a product or service that
you and your audience will be interested in.
gETTINg THE pARTY STARTEdThere are a number of websites where you can
learn more about becoming a party consultant
such as Partyplans.com.au. There are a number
of well-established businesses such as Avon, the
Body Shop and Under Cover Wear to consider.
It is important to pick a product that you are
enthusiastic about, so that it will be easy to
convince your customers to purchase it.
USEfUl SITES
www.partyplans.com.au
www.thebodyshop.com.au/ TheBodyShopAtHome.aspx
www.findthatpartyplanau.net
www.avon.com.au
www.partylite.com.au
6
idea #2
HOW STUdY CAN HElp
If you’re unsure about how to
successfully run an event, you may want
to consider studying an online course in
Events Planning or Marketing.
ETSY STORE.
SIX EASY STEpS fOR ETSY au.etsy.comStay-at-home mums with a creative flair can
explore their talent and earn some extra cash
with their very own Etsy store. This online
marketplace offers a great opportunity for
mother’s to easily sell their own products and
grow their own business. Etsy is currently home
to over 400,000 active sellers.
1. EXplORE YOUR TAlENTUtilise your talents in sewing, craft, jewellery
making, clothing, or knitting and find a niche
– it will be important to produce something
unique to ensure your product is competitive
in this space. Finding something that you are
passionate about will ensure quality products for
potential buyers.
2. CREATE A plAN
Though it can be fun creating and selling your
own items, it won’t mean much without a solid
and well researched business plan. It’s essential
to spend some time working out exactly what
you want to achieve from your online store.
Ask yourself:
» Do you want to make this a full-time job or is
it just a cash on the side venture?
» How can you make your store and items
unique?
» How much time can you dedicate to your
store?
» How can you promote your store?
A business plan is a great way to set your goals
and then monitor how you are tracking against
these goals, whilst managing your time and
budget.
3. MAkE SURE THE pRICE IS RIgHT
When selling your goods, there’s definitely a
correct and fair way to price. Though you might
be tempted to under-price your items to attract
more customers, compensating for your time
and talent accordingly should be top priority.
According to the Etsy Blog article, “A Simple
Formula for Pricing Your Work”, you should use
the following formula:
Materials + Labour + Expenses + Profit = Wholesale x 2 = Retail
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idea #3
4. THE MONEY SHOT
Image is everything on a site like Etsy, so ensure that the pictures you use to advertise your products
are immaculate. You don’t have to be a professional photographer, but take advantage of the tips and
tricks available via the Etsy blog and other online forums. Additionally, make sure you describe your
items in colour and interesting prose to entice buyers and to complement your images.
5. BUIld YOUR BRANd & NETWORk
Networking is vital to growing your brand and store. Become part of the Etsy community and join
external sites such as forums.
Promote your via multiple marketing channels including a blog (if you have one), word of mouth, and/
or social media.
6. AN OldIE BUT A gOOdIE: EBAYIf creativity isn’t necessarily your strong suit, you can try selling items on eBay. Create an eBay store
and clean out items you don’t need anymore. This may not be a long term investment, but it can offer
short term cash solutions.
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HOW STUdY CAN HElp
A Marketing course will equip you with the knowledge on how to
promote your business and help it to grow.
BABYSITTINg.
Becoming a babysitter can be a great way to combine
your passion for children and make some extra
money. It also allows your own child to make new
friends and assists in their growth and development.
gETTINg STARTEd
The best way to get started will be to ask around
within your circle of friends or local neighborhood.
Word of mouth is your best bet for getting customers,
so check with your friends and friends-of-friends to
see if they are in need of a babysitter. You can also
create an ad online or in your local paper, ensuring
that your respondents live locally.
There are a number of online agencies like
babysittersrus.com.au that you can join. You
will become one of their resources and people
will be able to search and find you when
looking for babysitters in their local area.
WHAT YOU’ll NEEdYou won’tneed a lot of equipment to get
started. As a mum, you’ll probably already be
equipped with everything you need.
Safety is very important. Ensure objects on
the floor are cleared, medicine is stored away
from children’s reach, safety covers on power
points and you have a first aid kit.
You’ll also need oodles of passion and
patience, which you’ll be well-versed in
already. Although not a necessity, CPR is a
good qualification to have under your belt, and
with some agencies this is a requirement.
THINgS TO dO
Explore your creativity and come up with
activities that make you the best babysitter
in town! Art, craft, cooking, reading, acting,
singing, dancing, exercise – are all great
activities to keep the kids occupied and content.
WORkINg HOURS & pAY RATE
As a babysitter you can set your own hours
of work. You can stipulate in your ad that you
prefer to babysit from your own home.
In terms of pay, it can vary greatly. You may
choose to charge per hour, with additional
rates for more than one child or set a flat rate
for the whole time depending on the amount
of children. Some sitters also set a minimum
number of hours and on Sundays and Public
Holidays you can expect to charge a higher
rate. You’ll want to ensure that the cost is
reasonable for your clients so to get an idea on
how much to charge, obtain quotes from other
babysitters in your local area. Since you will be
doing it from your own home, it will be a low
cost set up for you. 9
idea #4
4 EASY STEpS TO TUTORINg.
If you have a passion for educating children and
want to earn money at home, tutoring may just be
the answer.
1. USE YOUR QUAlIfICATIONSWhen electing a career in tutoring, ensure you
pick a subject that you are qualified to teach and
passionate about. The most popular subjects
include Math, English, Science, and a foreign
language. Again, this will depend on the student/
age group you choose to tutor. You should always
start in your field of expertise and then branch out
to other subjects once you have established a solid
client base.
2. SET YOURSElf Up
In terms of your classroom, you have two options:
real or virtual. Feel free to set-up your home as
the tutoring space, but also explore your online
options through communication tools such as
Skype or webcam. Online tutoring allows you
more flexibility to work around your schedule and
potentially expands your client base to other cities
and towns.
3. fINd YOUR ClIENTSYou will need to spend some time sourcing clients,
so consider the age range you plan to tutor and
where you might approach them. You can utilise
your social network by asking your circle of
friends and family, or alternatively advertise in
your local school newsletter or paper. There are a
number of online tutoring services including Tutor.com, Tutorvista.com and Eduwizards that look
for freelance tutors. You could also search through
online forums or other mum-friendly sites.
4. SET Up A SCHEdUlE & RATE
The best part about tutoring is you can create your
own schedule. Most parents prefer after-school
tutoring as opposed to weekend or evening, so be
prepared to create a schedule with that in mind.
Be sure to create a schedule you can adhere too
because cancelling won’t look good. As for rates,
$20 per hour is generally a good starting point,
but this can be adjusted to suit your skill set and as
your abilities increase.
USEfUl lINkS
Tutor.com
Tutorvista.com
Eduwizards.com
10
idea #5
VIRTUAl ASSISTANT.
If you have prior experience working as an
administrator or as an assistant, becoming a
Virtual Assistant (VA) is a great way to utilise
your skills from the comfort of your own
home. Internet communication tools such as
email, webcam, Skype and Google Chat have
given mums unprecedented flexibility, and the
ability to communicate with customers and
co-workers in an effective and efficient way.
WHAT YOU NEEdIf you’ve got a good internet connection,
computer and admin skills, you’re on your
way to a VA career.
WHERE TO fINd WORkOnce you have the essential skills and
equipment on hand, check out the various job
sites that advertise VA positions. You’ll find
jobs advertised on sites such as Freelancer,
Elance, Virtual Assistant Australia, oDesk,
Guru and Behance Network.
THE WORkGenerally, a VA works as an independent
contractor, completing administration
and secretarial tasks online. There are
opportunities to be hired across different
industries and occupations including Real
Estate, Accounting, Executive Assistants,
Medical Transcription Assistants, Legal
Assistants and Marketing Assistants.
Your tasks will vary accordingly, but may
include:
» Booking flights, accommodation,
reservations
11
idea #6
» Emailing tax invoices
» Data entry
» Word Processing
» Customer service
» Transcribing
» Social media
» Web design or graphic design assistance
HOURS ANd pAY
The benefits of being a VA include being able to work in your own home and employers are generally
flexible with work hours. VAs tend to be paid on a hourly rate, depending on your experience, skills,
and industry. In terms of salary, rates are adjustable based on experience and industry, but generally
range from $15-$60 an hour.
12
HOW STUdY CAN HElp
A qualification in Business or Management can provide skills essentials to administrative
assistants such as project management, time management and effective communication.
A course in IT can give you fundamental skills in word processing functions and an
understanding of technology that would be useful when operating in a virtual environment.
USEfUl lINkS myvirtualassistant.net.au
thevirtualassistant.com.au
www.freelancer.com.au/work/virtual- assistant-jobs-australia
virtualangels.com.au
www.avaa.asn.au
pARTICIpATE IN A fOCUS gROUp.
If you want some stimulated discussion, love
expressing your opinion and want to get paid for
it, taking part in a focus group maybe ideal for
you.
WHAT IS A fOCUS gROUp?Focus groups are a form of market research that
helps companies and manufacturers in creating
or improving products and services. You can
take part in a focus group about almost anything
and you are asked about your views, opinion,
beliefs and attitudes towards what the company
has on offer.
WHAT dOES IT INVOlVE?
Participating in a focus group usually involves
a bit of travelling, but they are usually held in
major capital cities. A researcher will guide
the discussion, and the focus group will be
required to answer questions and talk about
the product amongst the group. There are also
ways – through use of webcams and Skype – to
participate in online focus groups. Check out
www.onlinefocusgroup.com.au for more
information.
HOW MUCH CAN YOU EARN?
Pay will vary based on the focus group you are
participating in, but there is the possibility to
earn $50-$100 for an hour’s worth of discussion.
HOW TO gET STARTEd
Perform a Google Search on focus groups
located in Australia and sign up. Your name will
be placed on a list, and you will then be called
upon to take part in the discussions. The more
reliable and available you are, the more you’ll
be called on to participate.
USEfUl RESOURCES
www.mysurvey.net.au
www.srcentre.com.au
paidfocusgroups.com.au
onlinefocusgroup.com.au
13
idea #7
AffIlIATE MARkETINg.
THE 5 W’S ANd H Of AffIlIATE MARkETINgWith the burgeoning online market, there are
various ways that stay-at-home mums can make
money by simply owning a computer and an internet
connection. One of these is affiliate marketing – an
almost automatic job that requires little attention but
has great earning potential.
WHAT?Affiliate marketing involves promoting other people’s
goods on the internet. It doesn’t involve any selling
on your part – you’re just acting as a conduit between
the seller and the consumer. As an affiliate marketer,
you’re responsible for putting the customer in touch
with the seller’s site. Every time a sale is made
through your efforts, you get a commission.
HOW?To work as an affiliate marketer, you just need to
find the right products to promote and determine
the best channels to promote them on. Sign up
to affiliate marketing websites, such as Clickbank
to gain access to a database of products. Pick a
product you are passionate about and that you can
build an affiliate business on, then find ways to
seamlessly integrate this into your blog or website
and promote via different social media channels
including Facebook or Twitter.
You will be given a tracking link to incorporate
on your site so that the company can monitor
how many enquiries you are receiving and the
traffic from your site. It’s also important to have
a strategy in place so that you receive the most
benefits from your efforts.
WHO? WHERE? WHEN?Mums of all skills levels can partake in affiliate
marketing. All it requires is a computer and
internet access. Schedules and location are also
flexible. If you set it up correctly, it only really
requires a few hours of attention every week.
WHY?Affiliate marketing is convenient and inexpensive
since you don’t have to worry about additional
costs – such as franchise fees, premises,
equipment or products. You just do the online
marketing using a special ‘Affiliate Link’ created
for you and the rest almost takes care of itself.
You don’t even have to deal directly with sales
or customers. Currently, the affiliate marketing
industry isn’t very prominent, so your earning
potential is great.
14
idea #8
HOW STUdY CAN HElp
A qualification in marketing can
provide you with the knowledge of how
and why we market for business to
assist you with your affiliate marketing
venture.
5 THINgS TO kNOW ABOUT BlOggINg.
Whether you’re an avid writer or not, blogging is a
great way to express your passion and opinions on
a subject, while making some extra cash on the side.
Simply sign up to a Wordpress or Blogger account
and you can start blogging for free – and you could
earn a lot more than you bargained for.
1. fINd YOUR NICHEBlogging is a prolific activity and there are numerous
blogs on the internet about every topic under the
sun. But that shouldn’t deter you from starting one.
Pick something that you are
passionate about – food, craft, art, fashion,
beauty, books, films, motherhood – and
then create engaging and informative posts
around those topics.
2. CONTENT IS kINgA blog is only as good as its posts, so ensure
that your content is engaging, relevant and
up-to-date. If you’re passionate about your
topic, this shouldn’t be too difficult. However,
if you are struggling for ideas, you can
always have a look at other relevant blogs
and websites for inspiration.
Even if you’re not a fantastic writer, ensure
that your posts are clean written without
grammatical or spelling mistakes. It is a
good idea to have a friend or family member
provide feedback.
Look is also vital, so choose a blog layout
that reflects what you want your site to
say. There are many pre-made layouts
already accessible, but you should be able
to customise the look yourself or perhaps
enlist the help of a friend who has some
knowledge in this area.
Lastly, ensure that you are posting regularly
to keep your readers coming back for more.
3. BUIld A fOllOWINgThe first step in building a great fan following
is to produce interesting, original and regular
content. You can also create a network on
which to cross-promote your work through
inbound links, guest blogging and sites like
StumbleUpon and Digg, which aggregate
interesting content for readers.
15
idea #9
4. MAkE SOME MONEY
Getting to the most important part of any
blogging enterprise – making money. Once you
have enough relevant and engaging content
– and a solid fan following to boot – there are
various ways to start earning cash from your
efforts. The most common ways to make money
from blogging include:
» Ads: RSS, Google AdSense
» Affiliate marketing: Advertising other
people’s products on your blog and receiving
a commission if your readers buy
» Guest blogging
» Paid product reviews
» Selling links
» Selling blog merchandise
These are only some of the many ways to
earn money, and each case is different. It is
important to keep in mind though that most
bloggers probably won’t make a fulltime living
out of just blogging. According, to ProBlogger.net, the majority of new bloggers (28%) earn
less than $10 a month. But over time and savvy
moves, it is possible to monetize your passion.
5. HAVE fUN
If you are find yourself lacking the motivation
to update your blog, then pick another topic.
Blogging about something you love should be
an enjoyable experience and it shines through
when you write about the topic. Plus it gives you
the motivation to continue posting.
16
BECOME A fREElANCER.
For mums-on-the-go, freelancing offers you the
ability to combine your skills and experience with
the flexibility to set your own schedule.
WHY fREElANCE?The best thing about freelancing is that with the
right amount of skill, enthusiasm and dedication,
you can start working immediately – and from
the comfort of your own home. If you’re in
creative fields of writing, design, photography, art,
marketing or events, for example, it’s possible to
find regular and well-paid work.
Freelancers can enjoy a greater variety of
assignments than in a regular job. The fact that
you can choose the projects you want to work
on gives stay at home mums greater flexibility to
balance work and family.
TYpES Of fREElANCE WORk AVAIlABlE
Freelancing gigs are available across various
creative industries, so there is an opportunity for
you to explore your skills and talents.
If you’re a wordsmith, you’re in luck as most
prolific freelance jobs are in writing. If writing isn’t
your forte, there are still various jobs available
in fields as diverse as graphic design, online
marketing, social media marketing, programming,
and web design.
HOW TO BECOME A fREElANCERIf you’re starting out as a freelancer, it’s best
to pitch your ideas to different outlets as well
as create an online portfolio of your work. For
example, for freelance writing, you can pitch
creative ideas to local magazines, websites or
newspapers, or work as a copywriter.
There are also numerous sites including
Freelancer, Elance and Helium, where your
words can earn you enough cash to make a living.
Hours and rates vary depending on the project,
and with enough experience, you will be able to
set your own pay rate.
The pitfall of freelancing is that most start off
earning close to nothing and most freelancers start
on a casual or part-time basis. But it is possible –
with a solid portfolio and enough clients – to earn
enough to work as a fulltime freelancer.
17
idea #10
HOW STUdY CAN HElp
Graphic Design, Event Management and Marketing are qualifications that offer fantastic careers in freelance work.
ElENA ZABEllERO
Advanced diploma of Marketing student, Martin College
“As a single mum of two children and working full-time, finding the time to study can be challenging… but it was made easier with Martin College’s Online Course and suggested study guides.”
Martin College understands mums are busy, so let one of our
careers education advisors assist you in exploring study options and
determining how you can meet your career aspirations with a Martin
College online course.
Contact our friendly team by phoning 1300 762 129 or by visiting
Martin College.
WHY STUdY ONlINE?
There are a number of reasons that online study can be perfect
for mums. Aside from the fact that online study provides you the
flexibility to get an education from home, it also allows you to update
your knowledge and get your mind back in the career game.
A qualification will give you the added credentials and increase
your marketability for at-home jobs. If you’re interested in being a
mumpreneur, studying an online course will give you the skills and
knowledge to ensure your new business has the best chance of
success!
You’re online learning experience will include:
» Flexibility: Our Online Learning platform means you can study
anytime, anywhere and learn at your own pace.
» No up-front tuition fees: With VET FEE-HELP, you can study
now and pay later.
» On-going support: Through the online learning platform, Study
Smart, you’ll have easy access to other students and teaching
staff through chat forums, video, email and phone.
» Rewarding education: Engaging course material to help you
build or extend your skills
ABOUTMARTIN COllEgE.
Martin College has been a leading provider of career-focused education since 1976. The College offers a
number of Certificate and Diploma level qualifications in Business, Management, Marketing, IT, Graphic
Design, Tourism, and Events.
Dedicated to learning, Martin College offers a number of flexible online courses ideal for busy mums. It’s a
great way to refresh or update your skills to kick-start your work-from-home career.
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