10 Ways AgenciesAre Winning WithText Marketing

MARKETING &ADVERTISING AGENCIES

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

1 . New Product Launches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

2 . Discounts & Limited Offers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

3 . Special Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

4 . Cross-Channel Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

5 . Surveys & Polls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

6 . Drip & Nurture Campaigns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

7 . Sweeps & Contests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

8 . Customer Support & 1:1 Texting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

9 . Loyalty Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

10 . Alerts & Notifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Table of Contents

10 Ways Agencies Are WinningWith Text Marketing

Advertising and marketing pros are always hunting for an advantage . Cutting through the noise and getting your carefully crafted client message heard is harder than ever, but text marketing’s eye-popping engagement can give progressive creatives a competitive advantage in today’s crowded marketplace .

Included here are 10 examples of how forward-thinking advertising and marketing agencies are using EZ Texting to enhance their creative offerings, grow revenue, and delight their clients .

Find out how our Agency Partner Program can help you drive revenue growth and amplify your clients’ messages .

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If your clients offer new products, services, or events with regularity, text marketing is a great way to alert their customers . Whether it’s new models arriving in an automotive showroom, new fall looks showing up in a stockroom, or anew event announcement, texting can spread the news quickly and efficiently . You can even set up a Drip Campaign and focus on MMS messaging for the slow reveal of hotly anticipated news .

New Product Launches1

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A creative agency in Florida representing a spafilled empty appointments and boosted revenueduring the slow season with a special, text-only discount coupon . High-value discounts, loyalty coupons, and limited-time offers are a perfect match for texting’s intimacy and immediacy . Build brand satisfaction and grow your list by offering a loyalty program and after-purchase discounts to new and regular customers .

Discounts &Limited Offers2

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The past decade has seen an explosion in event and experiential marketing across a diverse range of industries . As more people admit to valuing experiences over things, agencies everywhere are rising to the challenge and delivering inventive, inspiring IRL solutions… and text marketing is the perfect partner . Use a keyword and short code for registration and booking, segment your contacts to efficiently coordinate street teams, increase attendance with automatic reminders before events, and follow-up with coupons and discounts to lock-in brand loyalty .

Special Events3

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4Crafting a client message is hard enough, but that’s when the real challenge begins – finding an audience . Modern marketing creatives understand distribution challenges and the power of cross-promotional strategies to maximize outreach and engagement, and text messaging is a great option for boosting social adoption and newsletter sign-ups .

Cross-ChannelPromotions

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A creative agency in the Midwest used a text messaging survey to quickly and easily gather consumer information for a pharmaceutical client . By using EZ Texting’s text poll functionality and simple survey templates, you can quickly build text queries that will give your clients an intimate understanding of customer satisfaction and intent . And allowing for consumer sentiment only increases brand loyalty and customer satisfaction .

Surveys & Polls5

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Text messaging is an effective and compelling addition to both lead nurture and Drip Campaigns . Set automatic updates to be sent at regular intervals (consistency is key) and use EZ Texting’s personalization and segmentation features to keep your offers on target .

Drip & Nurture Campaigns6

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A leading advertising agency in California that serves the automotive industry used a text marketing sweepstake to nurture leads, increase awareness, and drive foot traffic to client storefronts . Text-to-win sweeps and contests are a proven way to grow a client’s opt-in list and strengthen brand loyalty .

Sweeps & Contests7

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Customer Support & 1:1 Texting8Sure, you can take advantage of text marketing’s incredible engagement for everything from password reminders to nurture campaigns, but did you know you can leverage that same efficiency to enhance your client’s customer support strategy? More than half of all consumers would prefer to communicate with customer service professionals via text, and EZ Chat allows the one-to-one text messaging and personalization that makes that connection possible .

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A marketing agency in Boston created buzz for a hotel client by crafting a loyalty program and adding a specially priced, limited-offer sign-up reward . Segmentation and automation features make it easy to set up a membership group and start an exclusive drip campaign . And EZ Texting’s personalization and one-to-one chat features bring your clients even closer to their most-valued customers .

Loyalty Programs9

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Customer Support and 1:1 TextingSure, you can take advantage of text marketing’s incredible engagement for everything from password reminders to nurture campaigns, but did you know you can leverage that same efficiency to enhance your client’s customer support strategy? More than half of all consumers would prefer to communicate with customer service professionals via text, and EZ Chat allows the one-to-one text messaging and personalization that makes that connection possible .

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