10 ways to improve your seo now
TRANSCRIPT
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81% of Shoppers Start Online Are You Getting Their Business?
DAN SKAGGSBRITTANY MURPHY
Onethingmarketing.net 502-532-1818
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81% of Shoppers Start Online Are You Getting Their Business?Get better online marketing with
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Quick Survey
How many are doing SEO, or have a company doing SEO for them?
If you’re not doing anything now, are you planning on doing it yourself or hiring a company?
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92% of all consumers searching for local servicesor products
start by looking online
BrightLocal
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95% of peopledon’t go past the
1st pageof search results
Search Engine Watch
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65%of attendees at IPIC 2016
are missing the Most important
on page SEO element
One Thing Marketing
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ROI of SEO
• St. Louis Photo and Imaging
• 38,900 searches/month
• 778 visitors (2% of all searches)
• 39 customers (5% of all visitors)
• $100/customer average
• = $3,900/ month potential
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Inbound marketing costs 61% LESS per lead than traditional, outbound marketing
OUTBOUND Avg cost per lead: $346
INBOUND Avg cost per lead: $135
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10 things to doNOW
to improve your { SEO }
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#1 Keyword Research
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#1 Keyword Research
Use keyword search tool to:
• make sure that you are using words that get searches and are also terms used by your customers
• generate ideas and figure out search volume
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#1 Keyword Research
Tips:• Use to find out how
many searches different keywords are getting
• Can also see CPC values which can give you an idea of which words have more “commercial intent” or value
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#1 Keyword Research
Number of Searches for Keyword
2900
140
70
Enlargements Comparison
photo enlargementsprint enlargementspicture enlargements
Tips:• Look out for differences in
similar terms but different search numbers
• If a keyword is a technical term, also find out what customers would call it
• Include your city, state if you’re targeting local
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#1 Keyword Research
Tools to find ideas: Adwords Keyword Planner –
https://adwords.google.com/ko/KeywordPlanner Question Idea Generator – http://answerthepublic.com Google Suggest
http://keywordtool.io/ https://ubersuggest.io/
Local Keyword Helper - http://www.localmarketingsource.com/local-keyword-research-tool/
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#2 OnPage SEO
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#2 OnPage SEOPage Targeting Phrase “Photo Restoration”
TITLE TAG: Photo Restoration services for old damaged pictures, City, StateH1 HEADER TAG: How to Restore Old Photos with Photo RestorationBODY COPY: Photo Restoration can repair any damaged photo that you may have. Let our expert Photo Restoration service take bent, water damaged, or burned photos and bring them back to life. We can also use Photo Restoration to take any black and white photo, and add color to them!URL: http://www.yourdomain.com/ Photo-Restoration
ALT PHOTO TAG: Photo Restoration Before and After
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#2 OnPage SEO
Title Tag
Meta Description
Meta Tag Tips:
• Add call to actions, benefits (free shipping, open 24/7, etc.)• Only 150 characters so use them wisely• Add unique meta description and title tag for each page
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#2 OnPage SEO
Title Tag
Meta Description
Meta Tag Tips:
• Add call to actions, benefits (free shipping, open 24/7, etc.)• Only 150 characters so use them wisely• Add unique meta description and title tag for each page
Only 4% of attendeeshere have the
Optimal title tagProducts and services keywords, location, etc.
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#2 OnPage SEO
http://www.seomofo.com/snippet-optimizer.html
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#3 Google My Business Listing
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#3 Google My Business Listing
Are you claimed? http://www.joyannehawkins.com/how-to-tell-if-a-page-is-verified-with-the-new-google-plus/
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#3 Google My Business Listing
To claim listing - Google.com/business
Tips: Use google account that you
have control over so you can always have access.
Ex. Don’t use an employee’s account
If someone else has claimed your GMB then you can request ownership and potentially get that access back.
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#3 Google My Business Listing
Make sure info is correct - NAP, official business name, correct category – options: photo lab, photo shop, photo restoration service, photographer, passport photo processor, camera store, portrait studio. Choose as many as are relevant to biz.
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#4 Consistent NAP
NameAddressPhone #
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#4 Consistent NAP
Tips:Make sure you have one correct
listing on each siteNo duplicates or incorrect listingsStart with 4 data providers
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#4 Consistent NAP
Top 50 directories (make sure to manually fix)
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#4 Consistent NAP
LOCAL BOX
So what helps you get in there? Onpage optimization Reviews Consistent Citations! Links
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#4 Consistent NAP
Unsure of where your citations stand? We can show you!www.onethingmarketing.net/citation-audit
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#5 Reviews
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#5 Reviews
Now a TOP local SEO ranking factorGet as many as possible (at least 5)Ask, ask, ask, ask
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#5 Reviews
TIP:Create a Review Funnel
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#5 Reviews
Thumbs Down Thumbs Up
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#5 Reviews
Helpful Sites:
Getfivestars.com Grade.us
Review Scan: www.grade.us/home/lookup Google Review Link Generator:
www.grade.us/home/labs/google-review-link-generator
Freereviewmonitoring.com
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#5 Reviews
Respond to good AND bad reviews
Tips on responding:https://goo.gl/H1uwsQ
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#6 Google Webmaster Tools
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#6 Google Webmaster Tools
What is the purpose?Add your site
Provides info and data about your site
Sends alerts for certain issues with site
Ex. errors, security, etc.Submit .xml sitemap
Makes it easier for Google to find all of your pages
Google.com/webmasters
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#6 Google Webmaster Tools
Google analyticsInstall so you can see number of visitors, where traffic is coming from, and other data.
Google.com/analytics
Don’t forget to filter!https://loganix.net/rst-lander/
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#7 Site Speed
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#7 Site Speed
Vicious Cycle:
Slow loading sites cause higher bounce ratesHigher bounce rates can hurt your
rankingsSite speed becoming more of a
ranking factor
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#7 Site Speed
Tools to test and improve site speed:
https://developers.google.com/speed/pagespeed/insights/
https://tools.pingdom.com https://gtmetrix.com
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#8 Mobile Friendly
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#8 Mobile Friendly
Why is mobile friendly a necessity?
Ranking factor for mobile search
More searches on mobile device than PC now
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#8 Mobile FriendlyResponsiveNot Responsive
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#9 Blogging/Content Creation
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#9 Blogging/Content Creation
Tips: Write at least 500 words Top content has 1500+ words Target long-tail keywords More content = more chances of
ranking for more keywords Optimize all blogs via steps 1 and 2 Repurpose content (newsletters,
social media, etc.)
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#9 Blogging/Content Creation
Content Ideas: Cost and Price questions Problems and issues (negative reviews) Versus or comparisons (If you were me
what would you do? How do you compare to other companies?)
Reviews of your own products and services, other companies, yelp, etc.
The Bests (bests in your area, products, services
FAQs
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#9 Blogging/Content Creation
Create great content! Resourceful content Guides/How to’s Local guides (50 best places to take pictures in Boise, Idaho)
CAN BUILD LINKS
Tools:http://niftymarketing.com/list-of-local-link-building-ideas/https://www.impactbnd.com/blog-title-generator/blogabout http://www.hubspot.com/blog-topic-generatorhttps://www.portent.com/tools/title-maker
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#10 Link Building
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#10 Link Building
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#10 Link Building
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#10 Link Building
Easy examples: Business directories (including dealer websites, chambers, BBB, etc.) Any press or press releases (ask for link) Guest post on other sites Local sponsorships (5ks, etc.) Website directories that offer listings of discounts, etc
Don’t buy links from just anywhere – can get you in trouble!
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#10 Link Building
What links are
Questions??
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