10 ways to improve your social media strategy immediately
TRANSCRIPT
10 TIPSTO IMPROVE
Your Social Media
Strategy Immediately
NATO Experts Forum: Social Media for
International OrganizationsRebekahRadice.com
10 WAYS
of adults now use social networking
sites – a nearly tenfold jump in the
past decade.
- Pew Research
65%
Review Your Current Use of Social Media
01
Checklist:
1. Channels2. Engagement3. Growth4. Frequency5. Traffic
Analyze Your Page: LikeAlyzer.com
Look to Your Analytics: Google, Twitter, Pinterest
Simply Measured (FREE Analysis Tool)
Optimize Your Social Networks
02
Audience
Yourchancetogettoknowtherealpersonbehindthesocialmediaprofile.
If your message is one-size-fits-all…
Your audience will be listening, just not to you.
Connect with a customized message.
Struggle
Identifythestruggle(painpoint)youraudienceisfacing.
Customize
Whatdoesyouraudienceactuallywantfromyou?
Providethatcustomexperience.
Identify Specific Goals
03
of Communication Directors say
brand awareness is their top goal.
61%
But the team?• Executive Directors - “Engaging
the Community”• Development Directors -
“Education and Training”
Are goals and channels aligned with your target audience?
4
When you speak to everyone, you
connect with no one.
Determine what you want to achieve as an organization:
1. Increased awareness2. Engaging community3. Thought leadership4. Trust and rapport5. Expanded reach
CreateYourContentStrategy
04
Create a Content Strategy that Aligns with Goals
of consumers find custom content useful, and 78%
believe that organizations providing custom content are
interested in building good relationships with them.
Source: CMO Council
90%
Where to Curate the Best Content
• BuzzSumo• PostPlanner• Medium• BizSugar
Get Visual!
• 63% of all social media content includes an image
• Content with an image receives over 94% more views
• 60% of people interact with an organization whose images appear within search
Put a System in Place
05
UseAutomationto:
• Share your best content
• Schedule ahead on holidays and weekends
• Listen to what’s being said about you and instantly interact and respond
Empower Your Team
06
• Communicate: who you’re trying to reach
• Educate: on what you’re trying to achieve
• Build: a specialized team that focuses on daily processes
Promote, Engage, Interact
07
of organizations are flying by the
seat of their pants with NO promotional plan in place.
56%
1. Editorial Calendar
2. Types of Content
3. Schedule Response Time
Follow the Golden Rules
08
To-Do’s:
1. Listen2. Tell Your Story3. Stay Consistent4. Maintain Focus5. Create an
Experience6. Be Social
MixitUp
09
Make it Christmas
Everydayforyouraudience!
Track,Measure,Adjust
10
3. Adjust…Review,adjust,andsetnewgoalsandobjectives
2. Measure…• Don’t rely on typical data• Test each entry point• Quantify the value
1. Track…• Goals• Campaigns• Revenue• Leads• Contacts
NeverStopTesting
• Doesyoursocialstrategymatch theorganizationalstrategy?
• Areyoursocialchannelsinterestingandengaging?
• DotheyencourageLikes,sharesandcomments?
• Istheregrowth?
RebekahRadiceRebekahRadice.com@RebekahRadice
DOWNLOADSLIDES:RebekahRadice.com/NATO